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ίΠχʔגࣜձࣾɹদຊོԠ θϩ͔Βͭ͘Δ69

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ࣗݾ঺հ দຊོԠʢ·ͭ΋ͱ͔ͨ·͞ʣ ίΠχʔגࣜձࣾɹσβΠφʔ ! εϚϗܾࡁαʔϏεʮ$PJOFZʯͷ σβΠϯશൠΛҰ؏ͯ͠୲౰ ! ɹɹ!TUBN@NBUT ɹɹ%&4*(/"3$)*7& ɹɹIUUQCJUMZTUBN@NBUT

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ϛογϣϯɿ ͓ళͷਓɺͦͷઌʹ͋Δ͓٬͞Μ૒ํͷՁ஋Λͭ͘Δ͜ͱɻ

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ϒϥϯυ ϓϩηε จԽ ຊ೔͓࿩͢Δ͜ͱ

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Ϗδϣϯ͔ΒϏδϡΞϧ·Ͱɻ ελʔτΞοϓʹ͓͚Δʮϒϥϯυʯମݧ

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͋ΒΏΔ΋ͷ͕ۭനͷঢ়ଶɻ །Ұ͋Δͷ͸Ϗδϣϯ͚ͩɻ σβΠϯɾ69Λθϩ͔Βͭ͘Δ

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ϏδϣϯΛڞ༗͠ɺ ضͱͳΔίϯηϓτΛͭ͘Δɻ ͸͡Ίʹ΍ͬͨ͜ͱ

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Customer ʷ Coiney ʷ Consumer ↓ ϏδϣϯΛ͔ͨͪʹ͢Δ

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͍ͭ΋ͷ೔ৗʹ͋ΔΑ͏ͳ ʮ͋ͨΒ͍͠ελϯμʔυʯΛ ͭ͘Δ͜ͱɻ $PJOFZͷϏδϣϯͱ͸

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$PJOFZ͕఻͑Δ΂͖Πϝʔδ ਌͠Έ΍͢͞ͱ ਓؒతͳԹ͔͞ɻ

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CoineyͷίϯηϓτΛ ମݧͷࡉ෦·Ͱམͱ͜͠Ή σβΠϯͷ໾ׂ

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ޮ཰ੑʻ਌͠ΈɾॊΒ͔͞

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͋ΒΏΔ઀఺Ͱਓؒຯͷ͋ΔτʔϯΛͭ͘Δ

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Ξφϩάײ͕΋ͭਓؒతͳԹ͔͞

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ϑϨϯυϦʔʷγϯϓϧͳ͜ͱ͹Ͱۙ͞Λͭ͘Δɻ

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ʦγεςϜʧϩάΞ΢τˠʦϢʔβʔʧ͓ർΕ༷Ͱͨ͠

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खඳ͖ͰԹ͔͞Λײ͡ΔΞχϝʔγϣϯ

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ػೳͰ͸ͳ͘ମݧɻ $PJOFZͰͲ͏มΘΔͷ͔Λ఻͑Δɻ ମݧ ػೳ

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఺ͷίϛϡχέʔγϣϯΛ ମݧશମͰͭͳ͍Ͱ͍͘ͱ ʮΒ͠͞ʯʹͳΔɻ Ϗδϣϯ͔ΒϏδϡΞϧ·ͰҰ؏͢Δ͜ͱ

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69ͱ͸ײ֮తͳՁ஋ɺ पลͷϒϥϯυମݧ͕ େ͖͘Өڹ͢Δɻ ͳͥେࣄͳͷ͔

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৴པʹͭͳ͕Δɻ બ͹ΕΔϒϥϯυʹͳΔɻ ᶃϏδϣϯ͔ΒϏδϡΞϧ·Ͱ

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ίϛϡχέʔγϣϯίετ͕ θϩʹͳΔɻ ᶄϏδϣϯ͔ΒϏδϡΞϧ·Ͱ

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ϓϩτλΠϓͰձ࿩͢Δ ελʔτΞοϓʹ͓͚Δ69σβΠϯͷʮϓϩηεʯ

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ෆ࣮֬ੑͩΒ͚ͷதͰσβΠϯ θϩ͔Βͭ͘Δͱ͍͏͜ͱ

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ϗϫΠτϘʔυ΍ը໘্ʹ͋Δ σβΠϯ͸ॴ઩ཧ࿦஋ɻ ෆ࣮֬ੑ͕ߴ͍தͰͷσβΠϯ

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ϢʔβʔͷλΠϓ͸༷ʑɻ ࣮ࡍͷݱ৔ʹ͸ ਺͑੾Εͳ͍ఔͷม਺͕͋Δɻ

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ෆ࣮֬ੑ͕ߴ͍தͰͷσβΠϯ ͱʹ͔͘৮ͬͯ ൑அͰ͖Δ΋ͷΛͭ͘Δɻ

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σβΠφʔ͕Ͱ͖Δ͚ͩૣ͘ ʮ͔ͨͪʯͷ͋Δϓϩτʹͯ͠ ݟ͑ͳ͍໰୊Λൃݟ͢Δɻ ᶃϓϩτλΠϓͰձ࿩͢Δ͜ͱ

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ΞΠσΞ΍εέονΑΓ΋ ໌֬ͳํ޲ੑΛࣔ͠ ϓϩμΫτͷਪਐྗʹͳΔɻ ᶄϓϩτλΠϓͰձ࿩͢Δ͜ͱ

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ΞΠσΞʻεέονʻϓϩτ

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૊৫ͷλςͱϤίΛͭͳ͙ ελʔτΞοϓʹ͓͚Δ69σβΠϯͷʮจԽʯ

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λςɿҙࢥܾఆ ϤίɿνʔϜ࿈ܞ ૊৫ͷλςͱϤίͱ͸

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ܾࡁεϐʔυ͕஗͍ɺ ͱ͍͏໰୊ɻ $PJOFZͷ৔߹

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εϫΠϓ αΠϯ ໿ඵ ໿ඵ վળલ ༩৴ ׬ྃ εϫΠϓ ໿ඵ ໿ඵ վળޙ ༩৴ ׬ྃ αΠϯ

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69ͷ໰୊Λղܾ͢Δͷ͸ σβΠϯ͚ͩʹ͋Βͣɻ

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૊৫ͷϤίͰղܾ͢Δ νʔϜશମ͕໰୊Λڞ༗͠ɺ ࠷దͳϙΠϯτͰղܾ͢Δɻ

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ʲΦϑΟεઃܭͷ͸ͳ͠ʳ

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ΈΔɹʻɹ͖͘ɹʻɹͳΔ

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νʔϜ͕ٸ଎ʹ૿͑Ε͹ 69ͷղऍ΋ଟ༷ʹͳΔɻ $PJOFZͷ৔߹

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ˠ

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૊৫ͷλςΛͭͳ͙ ҙࢥܾఆͷ࣠ͱͳΔ ίϯηϓτΛ࠶ఆٛ͢Δɻ

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Coineyͷͭͷίϯηϓτ ސ٬ͷ๬Ήਓؒؔ܎Λͭ͘Δ ࢲͨͪͷސ٬͸ɺ͓٬༷ͱͷܧଓతͳؔ܎ΛߏஙͰ͖Δ͜ͱΛ๬ΜͰ͍·͢ɻϏδωεʹ͓͍͓ͯ٬ ༷ʹ༏ઌతʹબΜͰ͍ͨͩ͘ࡍʹɺͦͷϏδωεͷϒϥϯυ΍ମݧͷϑΝϯʹͳͬͯ΋Β͍ɺܧଓత ͳ৴པؔ܎Λங͚Δͷ͕༗ޮͰ͢ɻ$PJOFZͷϓϩμΫτ͸୯७ͳܾࡁखஈʹͱͲ·Δ͜ͱͳ͘ɺ $PJOFZͷϏδωεϢʔβʔͱγϣοϐϯάϢʔβʔͷܧଓతͳؔ܎Λங͍͍ͯ͘ϓϥοτϑΥʔϜΛ ໨ࢦ͍ͯ͠·͢ɻ ָ͠͞Λ൐͏ମݧΛͭ͘Δ ࢲͨͪͷސ٬͸୯७ͳϏδωεπʔϧΛ௒͑ͨɺָ͠Έͳ͕Β࢖͑ΔπʔϧΛظ଴͍ͯ͠·͢ɻ $PJOFZ͸ຖ೔࢖͏Ϗδωεπʔϧ͔ͩΒͦ͜ຯؾͳ͍΋ͷͰ͸ͳ͘ɺ๞͖ͣʹ਌ۙײͱѪணΛ࣋ͬͯ ࢖͑ΔπʔϧͰ͋Δ΂͖Ͱ͢ɻͦΕ͸୯७ͳܾࡁͷͨΊͷϏδωεπʔϧͰ͋Δɺࢢ৔ͷͦͷଞͷϓ ϩμΫτͱҧͬͨϒϥϯυΛߏங͢ΔͨΊʹ༗ޮͰ͢ɻܾࡁखஈͱͯ͠ͷ୯७ͳརศੑΛ௒͑ͯɺѪ͞ ΕΔϓϩμΫτΛ$PJOFZ͸໨ࢦ͍ͯ͠·͢ɻ ސ٬ͷϒϥϯυߏஙΛॿ͚Δ ࢲͨͪͷސ٬͸ɺ$PJOFZΛ࢖͏͜ͱͰࣗ෼ͨͪͷϏδωεͷՁ஋Λ্͍͛ͯ͘͜ͱΛ๬ΜͰ͍·͢ɻ $PJOFZͷओ໾͸ϏδωεϢʔβʔͰ͢ɻϏδωεϢʔβʔͷϒϥϯυ΍঎඼ੑ͕Ҿཱ͖ͭΑ͏ʹ͢΂ ͯͷαʔϏε͕ઃܭ͞ΕΔ͜ͱΛΰʔϧͱ͠·͢ɻϓϩμΫτʹ͓͍ͯ$PJOFZͷϒϥϯυ΍ΧϥʔΛ લ໘ʹग़͢͜ͱΛ࠷༏ઌ͸͠·ͤΜɻ࠷΋༏ઌ͢΂͖͸ϏδωεϢʔβʔͷϒϥϯυՁ஋Ͱ͋ΓɺϏ δωεϢʔβʔͷΧϥʔ͕ΑΓҾཱ͖ͨ͞ΕΔ͜ͱͰ͢ɻ Coineyͷͭͷίϯηϓτ ސ٬ͷ๬Ήਓؒؔ܎Λͭ͘Δ ࢲͨͪͷސ٬͸ɺ͓٬༷ͱͷܧଓతͳؔ܎ΛߏஙͰ͖Δ͜ͱΛ๬ΜͰ͍·͢ɻϏδωεʹ͓͍͓ͯ٬ ༷ʹ༏ઌతʹબΜͰ͍ͨͩ͘ࡍʹɺͦͷϏδωεͷϒϥϯυ΍ମݧͷϑΝϯʹͳͬͯ΋Β͍ɺܧଓత ͳ৴པؔ܎Λங͚Δͷ͕༗ޮͰ͢ɻ$PJOFZͷϓϩμΫτ͸୯७ͳܾࡁखஈʹͱͲ·Δ͜ͱͳ͘ɺ $PJOFZͷϏδωεϢʔβʔͱγϣοϐϯάϢʔβʔͷܧଓతͳؔ܎Λங͍͍ͯ͘ϓϥοτϑΥʔϜΛ ໨ࢦ͍ͯ͠·͢ɻ ָ͠͞Λ൐͏ମݧΛͭ͘Δ ࢲͨͪͷސ٬͸୯७ͳϏδωεπʔϧΛ௒͑ͨɺָ͠Έͳ͕Β࢖͑ΔπʔϧΛظ଴͍ͯ͠·͢ɻ $PJOFZ͸ຖ೔࢖͏Ϗδωεπʔϧ͔ͩΒͦ͜ຯؾͳ͍΋ͷͰ͸ͳ͘ɺ๞͖ͣʹ਌ۙײͱѪணΛ࣋ͬͯ ࢖͑ΔπʔϧͰ͋Δ΂͖Ͱ͢ɻͦΕ͸୯७ͳܾࡁͷͨΊͷϏδωεπʔϧͰ͋Δɺࢢ৔ͷͦͷଞͷϓ ϩμΫτͱҧͬͨϒϥϯυΛߏங͢ΔͨΊʹ༗ޮͰ͢ɻܾࡁखஈͱͯ͠ͷ୯७ͳརศੑΛ௒͑ͯɺѪ͞ ΕΔϓϩμΫτΛ$PJOFZ͸໨ࢦ͍ͯ͠·͢ɻ ސ٬ͷϒϥϯυߏஙΛॿ͚Δ ࢲͨͪͷސ٬͸ɺ$PJOFZΛ࢖͏͜ͱͰࣗ෼ͨͪͷϏδωεͷՁ஋Λ্͍͛ͯ͘͜ͱΛ๬ΜͰ͍·͢ɻ $PJOFZͷओ໾͸ϏδωεϢʔβʔͰ͢ɻϏδωεϢʔβʔͷϒϥϯυ΍঎඼ੑ͕Ҿཱ͖ͭΑ͏ʹ͢΂ ͯͷαʔϏε͕ઃܭ͞ΕΔ͜ͱΛΰʔϧͱ͠·͢ɻϓϩμΫτʹ͓͍ͯ$PJOFZͷϒϥϯυ΍ΧϥʔΛ લ໘ʹग़͢͜ͱΛ࠷༏ઌ͸͠·ͤΜɻ࠷΋༏ઌ͢΂͖͸ϏδωεϢʔβʔͷϒϥϯυՁ஋Ͱ͋ΓɺϏ δωεϢʔβʔͷΧϥʔ͕ΑΓҾཱ͖ͨ͞ΕΔ͜ͱͰ͢ɻ

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૊৫ͷλς ҙࢥܾఆ͔ΒؔΘΔ͜ͱͰ 69ϑΝʔετͷจԽ͕ਁಁ͢Δɻ

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ίϯτϩʔϧ͠ͳͯ͘΋ɺ ͋ΒΏΔ઀఺Ͱ ࣗવͱମݧͷ࣭͕อͨΕΔɻ 69σβΠϯͷλςͱϤίΛͭͳ͙͜ͱ

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θϩ͔Βͭ͘Δ͜ͱͰֶΜͩେ੾ͳ͜ͱ Ұ؏ੑͷ͋Δϒϥϯυମݧ ߟ͑ΔલʹϓϩτΛͭ͘Δ 69ϑΝʔετͷจԽ

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͜Ε͔Βͭ͘Δ69

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ࢼߦࡨޡͷ࿈ଓɻ ·ͩ·ͩಓ൒͹ɻ

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Ұาઌͷ໨ඪͱ কདྷͷϏδϣϯΛԟ෮͠ͳ͕Βɺ ͻͱͭͻͱͭͷ઀఺Λ ஸೡʹ͍ͭͬͯ͘͘ɻ

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θϩ͔Βͭ͘Δ69 ະ։ͷ౔஍Λ։୓͠ɺ ͻͱͭͷ֗Λͭ͘ΔΑ͏ͳ΋ͷ

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ίϯηϓτͷضΛͨͯΔ 69ϑΝʔετͷ౔৕Λͭ͘Δ ϓϩτͰମݧͷಓΛͱͱͷ͑Δ αʔϏεΛ੒௕ͤ͞Δ θϩ͔Βͭ͘ΔσβΠφʔͷ໾ׂ

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Designers be ambitious! େࢤΛ๊͖ɺ͋ͨΒ͍͠Ձ஋Λͭ͘Δ։୓ऀͰ͋Ε

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Thank You! ͋Γ͕ͱ͏͍͟͝·ͨ͠ɻ