How Pitch simplified its FTUX

Step 1. Sign up. It all starts with the signup page. @fmerian

Step 3 Your name. Step 2 Your email and password. Step 4 Please check your inbox. SIGNUP FLOW @fmerian The original onboarding ow was divided into two parts. First, a 4-step signup ow. Step 5 Log in to continue. Let's start

Step 7 Invite friends. Step 6 Create your workspace. Step 8 Subscribe? INITIAL SETUP @fmerian Then, the initial setup. Let's continue

LINK TO TWEET 10 21 15 @fmerian Early 2021, Pitch introduced passwordless authorization. Introducing passwordless auth Pitch @Pitch Automagically sign in: Now you can choose to get a one- time sign-in code sent directly to your inbox. Gone are the days of 32 character passwords that are impossible to remember. Or even worse 12345.

Step 3 Step 2 Step 4 @fmerian Remember this initial 4-step signup ow? Step 5 SIGNUP FLOW

Step 2 @fmerian Introducing passwordless auth, Pitch simpli ed the FTUX. Enter your email and a temporary 6-digit code. You're set. Easier sign-in. No more password needed. SIGNUP FLOW

Step 4 Invite friends. Step 3 Create your workspace. Step 5 Subscribe? INITIAL SETUP @fmerian Pitch also removed an extra step to make the onboarding experience more streamlined. Streamlined onboarding experience

Step 5. Welcome to Pitch! You're all set in a breeze. Welcome to Pitch! @fmerian

Step 1 Sign up. Step 0 Try for free. Step 2 6-digit code. SIGNUP FLOW HOME Recap @fmerian

Step 4 Invite friends. Step 3 Create your workspace. Step 5 Welcome to Pitch! INITIAL SETUP Recap DASHBOARD @fmerian

Lessons learned.

Step 2 6-digit code. @fmerian Test and learn to optimize your conversion rate. Iterate.

Step 5 Subscribe? Step 4 Invite friends. Step 5 Welcome to Pitch! @fmerian Remove steps that add low value to make your onboarding ow more streamlined. Keep your flow simple and straightforward.

Thanks for reading! Like your landing pages and your app UI, your rst-time user experience (FTUX) needs testings and learnings. Florent Merian @fmerian CLICK TO TWEET 10 21 15 Take @Pitch. It introduced passwordless auth to make the onboarding experience faster and more streamlined. Over to you, what struck you the most in this onboarding experience? Spread the word! @fmerian

WHAT'S NEXT? @fmerian ICYMI I made an in-depth review of the Pitch onboarding ow. For more insights and lessons learned, have a look.

One more step I review onboarding experiences from great B2B SaaS companies and share how I'd optimize them once a week.