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CONTENT BY THE NUMBERS: WEB ANALYTICS ANDREW CHAVEZ, TCU

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HOW WEB ANALYTICS WORK: THEN AND NOW Log analysis > JavaScript tracking

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! KEY TERMS: TRAFFIC & AUDIENCE • Unique visitors • Visits/Visitors • Pageviews • Hits

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! KEY TERMS: ENGAGEMENT • Unique visitors • Visits/Visitors • Pageviews • Hits • Time on site • Pages/visit • Bounce rate • New vs. Returning

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! KEY TERMS: TRAFFIC SOURCES • Unique visitors • Visits/Visitors • Pageviews • Hits • Time on site • Pages/visit • Bounce rate • New vs. Returning • Directs • Referrals • Social • Search • other

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IN NEWSPAPER TERMS Circulation = (sort of) Engaged uniques

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! DASHBOARD TOUR • Filtering • Viewing (charts + tables) • E-mail alerts • Custom dashboards

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! OTHER TOOLS • Facebook Insights (also on mobile) • Twitter analytics • Chartbeat

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! Q&A

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! GET IN TOUCH • [email protected] Email • @adchavez Twitter • linkedin.com/in/andrewchavez LinkedIn • achavez.io Website