Hi. I’m J.
(yeah, just J)
jcornelius.com
ninelabs.com
@jc
@ninelabs
#startupacademy
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Hi. I’m J.
(yeah, just J)
jcornelius.com
ninelabs.com
@jc
@ninelabs
#startupacademy
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Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademy
What is Design?
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Hypepotamus Summer Startup Academy – J Cornelius – @jc – #startupacademy
object
agent
goals
environment
components
requirements
constraints
➟ product or service
➟ you
➟ user desire
➟ internet
➟ tools & code
➟ market
➟ time & money
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Form
follows
Function
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Beauty
vs.
Usability
Form
vs.
Function
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Great design creates usability.
Without usability it’s just art.
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Art communicates feelings.
Design solves a problem.
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Okay
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Better
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Great
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Design is reducing friction
Image Credit: http://flaglerlive.com/26173/florida-education-post-mortem/
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What is a Brand?
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A brand is what sits at
the intersection of what a
company does, and how
the user feels about it.
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ACME
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YOU
ACME
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YOU
ACME
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YOU FRIEND
FRIEND
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YOU
ACME
FRIEND
FRIEND
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Understanding what people
want and designing things
that inspire them is the
most powerful way to
achieve business goals.
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What do they want?
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Emotion
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100 milliseconds
Image Credit: http://www.gfsboothblog.com/2011_01_01_archive.html
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No amount of design can
fix a lousy experience.
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Image Credit: http://old.post-gazette.com/xtras/pghimages/default.asp?page=2
Hypepotamus Summer Startup Academy - J Cornelius - @jc - #startupacademy
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Image Credit: http://everlite.deviantart.com/art/Girl-in-mirror-2-of-2-99542012
Appearance
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Image Credit: http://www.torontoseogroup.com/a-different-kind-of-internet-marketing-company
Distinctiveness
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Image Credit: http://www.epicgames.ru/2010/07/07/depth-indi-igry-v-3d/doftest/
Depth
Hypepotamus Summer Startup Academy - J Cornelius - @jc - #startupacademy
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energy
Energy
Image Credit: http://www.alysoncamille.com/posts/motion/
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Image Credit: http://jameswoodward.wordpress.com/2012/01/24/hands/
Humanity
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Mystique
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}emotional
framework
appearance
distinctiveness
depth
energy
humanity
mystique
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Life’s too short to build
something nobody wants.
– Ash Maurya –