Build RELEVANT content by researching your audience on all organic channels

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Build RELEVANT content by researching your audience on all organic channels Ray Saddiq The Social Diary @RaySaddiq1 Speakerdeck.com/RaySaddiq

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Hello! Platforms 👇🏽 Brands I’ve worked with 👇🏽 Ray Saddiq - Organic Growth Consultant R A Y S A D D I Q R A Y S A D D I Q 1

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Why look at TikTOk when I have Ahrefs? R A Y S A D D I Q R A Y S A D D I Q 1

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When I say keyword research you are probably thinking something like this R A Y S A D D I Q R A Y S A D D I Q 1

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R A Y S A D D I Q R A Y S A D D I Q 1

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Subheading ‘’Mike never tried to rap like Pac, Pac never tried to sing like Mike’’ R A Y S A D D I Q R A Y S A D D I Q 1

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What does content mean to you? R A Y S A D D I Q R A Y S A D D I Q 1

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The language that you speak to your audience in R A Y S A D D I Q R A Y S A D D I Q 1

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R A Y S A D D I Q R A Y S A D D I Q 1

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Look at how much content is consumed outside of Google R A Y S A D D I Q R A Y S A D D I Q 1

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R A Y S A D D I Q R A Y S A D D I Q 1

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Google is not the only place people search R A Y S A D D I Q R A Y S A D D I Q 1

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R A Y S A D D I Q R A Y S A D D I Q 1

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Google is not being replaced, the search journey is growing R A Y S A D D I Q R A Y S A D D I Q 1

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Platform diversity keeps our content relevant R A Y S A D D I Q R A Y S A D D I Q 1

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in this current climate R A Y S A D D I Q R A Y S A D D I Q 1

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“SEO Heist” “Automate all your content” “Copy your competitors” “Just make the content longer” "Rank first, quality second" "Content quantity over content quality" “Optimise later” “Why hire a writer?”

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“The only way to be indispensable is to be different.” -Seth Godin R A Y S A D D I Q R A Y S A D D I Q 1

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Take a break from the data R A Y S A D D I Q R A Y S A D D I Q 1

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R A Y S A D D I Q R A Y S A D D I Q 1

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R A Y S A D D I Q R A Y S A D D I Q 1

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Expectations Vs Reality R A Y S A D D I Q R A Y S A D D I Q 1

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This isn’t always the case :( R A Y S A D D I Q R A Y S A D D I Q 1

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R A Y S A D D I Q R A Y S A D D I Q 1

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How does this work tho? R A Y S A D D I Q R A Y S A D D I Q 1

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Step 1. Buld your buyer persona R A Y S A D D I Q R A Y S A D D I Q 1

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R A Y S A D D I Q R A Y S A D D I Q 1

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R A Y S A D D I Q R A Y S A D D I Q 1

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Look like this R A Y S A D D I Q R A Y S A D D I Q 1 HubSpots Persona Maker

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Step 2. Use the personas to understand where they hang out online R A Y S A D D I Q R A Y S A D D I Q 1

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R A Y S A D D I Q R A Y S A D D I Q 1

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Yes scroll your feeds, get that screen time up R A Y S A D D I Q R A Y S A D D I Q 1

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Get out a notepad R A Y S A D D I Q R A Y S A D D I Q 1

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Seed keywords + R A Y S A D D I Q R A Y S A D D I Q 1

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Topic: Dune 2 Who won the fight at end of dune? R A Y S A D D I Q R A Y S A D D I Q 1

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R A Y S A D D I Q R A Y S A D D I Q 1

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TikTok language like ‘Pump Cover’ R A Y S A D D I Q R A Y S A D D I Q 1

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Step 3. ‘Manually‘ sort data R A Y S A D D I Q R A Y S A D D I Q 1

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+ R A Y S A D D I Q R A Y S A D D I Q 1

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Create something like this R A Y S A D D I Q R A Y S A D D I Q 1

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Step 4. Make these ideas come to life R A Y S A D D I Q R A Y S A D D I Q 1

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Please check for cannibalisation on this keyword list R A Y S A D D I Q R A Y S A D D I Q 1

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R A Y S A D D I Q R A Y S A D D I Q 1

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R A Y S A D D I Q R A Y S A D D I Q 1

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Use social media to inform your content strategy R A Y S A D D I Q R A Y S A D D I Q 1

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Don’t fear zero search volume R A Y S A D D I Q R A Y S A D D I Q 1

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Speak the language of your audience R A Y S A D D I Q R A Y S A D D I Q 1

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Have fun, that's what creating content should be about R A Y S A D D I Q R A Y S A D D I Q 1

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R A Y S A D D I Q Thank You R A Y S A D D I Q 1 R A Y 5 E O