Bea Marshall @bea_the_tree [email protected] Developing a Digital Marketing plan and procuring a website. What to consider? Wednesday, 3 April 13 

Who am I? Wednesday, 3 April 13 

Bea Marshall Speaker Mother Sister Daughter Friend Barefooter Consultant Runner Knitter Cook Wednesday, 3 April 13 

And... Business Woman Wednesday, 3 April 13 

Who are you? Wednesday, 3 April 13 

What makes a brand successful? What do you know about them? How do they make you feel? What's their message? Wednesday, 3 April 13 

What do you mean, Digital Marketing plan? Wednesday, 3 April 13 

Your web presence... Website Social Media & networking Newsletters Industry specific communities Email signature and style Video & Photography Online press Wednesday, 3 April 13 

Help, I need a strategy Goals Audience Activity Wednesday, 3 April 13 

If your brand was a person, describe them in 5 words. If your brand was a person what would they wear? How does someone feel when they spend time with your brand, assuming they are a person? Wednesday, 3 April 13 

Tell your brand story The foundation of your business, assuming you have a great product/ service. “People's lives don't revolve around your brand, they revolve around life.” Mike Arauz Wednesday, 3 April 13 

Do I need a website? Why do I need one? How will I use it? Who will look at it? What will it do for me? Is it the best use of my money? Wednesday, 3 April 13 

Where do I start? What do I need? How do I choose a web designer? How much shall I budget? Maybe I could do it myself? Wednesday, 3 April 13 

I want to get a website Future-proof Google-friendly Usability (UX) Responsive = Responsible Wednesday, 3 April 13 

What’s available? Bespoke design vs Template Bespoke Build vs Off the Shelf Integrated blog vs Separate platform Integrated shop vs 3rd Party Content Mgt vs Static Wednesday, 3 April 13 

What am I paying for? Time -- Expertise -- Understanding Advice -- Knowledge -- Research -- Skill -- Opinion -- Results NOT to be the designer Wednesday, 3 April 13 

Myths & hidden costs Number of pages Number of amends/changes I must have a website Ongoing maintenance Hosting and Domain Name SSL certificates (security) 3rd party fees Post-launch rates Wednesday, 3 April 13 

How to choose a web designer Look at their own website Look at their portfolio Talk to their clients Gut instinct Talk to them directly Do they ask “Do you know what you want?”? Source 3 proposals/quotes Wednesday, 3 April 13 

How much should I spend? How long is a piece of string? Your website as a member of staff Not a one-off payment Could ‘my mate’ deliver your product/service as well as you for free/cheap? Wednesday, 3 April 13 

Tip #1 Be goal-focused!  3 key questions  1 vital test!  Measure it. Wednesday, 3 April 13 

Tip #1 Be goal-focused! Wednesday, 3 April 13 

Tip #2 Be user-friendly! Remember... Don't make me think!!! Wednesday, 3 April 13 

Tip #2 Be user-friendly Wednesday, 3 April 13 

Tip #3 Invite people to come in... ...not just window shop! Wednesday, 3 April 13 

Tip #3 Invite people to come in Wednesday, 3 April 13 

Tip #4 Ask 'why?' & 'what?' a lot!  Content  Graphics Wednesday, 3 April 13 

Tip #4 Ask “why?” & “what?” a lot! Wednesday, 3 April 13 

Tip #5 Drive traffic to your brand!  Be creative  Don't waste time & money Wednesday, 3 April 13 

Tip #5 Drive people to your site! "Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it's not better." As overheard & tweeted by Avinash Kaushick, Google Analytics Evangelist Wednesday, 3 April 13 

Social media tips: Who are you talking to? What is your goal? How many words do you have? What is their best response? How do you want to measure it? Wednesday, 3 April 13 

Creativity in business Your competition is everyone else. Creativity gives you the edge on your competitors. Wednesday, 3 April 13 

Wednesday, 3 April 13 

“Think lateral not literal Be inspirational not informational” Steve Edge Wednesday, 3 April 13 

Communicate creativity in your industry / sector. Do it differently Act with authenticity Be memorable Find your voice Wednesday, 3 April 13 

Top tips from tweeters... @Copperchunk: @BeaTheTree get your own domain and choose wisely, everything else can be changed easily but the domain is hard to do @oh_gosh: @BeaTheTree get a holding page up so google cache's something on the domain. And don't try and overcrowd the site! @BespokeMax: @BeaTheTree Online is your 24/7 shop. Make sure people can find the answers to their questions when you are not around. Wednesday, 3 April 13