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Machine Learning Model
1. Acquire device activity data set
IP addresses, WiFi networks, GPS coordinates, websites
browsed, ads displayed, device type, operating system,
browser cookies, mobile device IDs, time of day, etc.
2. Acquire “truth set” of deterministic matching data
“training set” and “test set”
3. Train ML models on the training set, evaluating accuracy,
precision, and recall against the test set
4. Point ML model at entire device activity data set