A "Non-Google" Design Sprint

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C. Todd Lombardo Chief Design Strategist Fresh Tilled Soil @iamctodd Design Sprints: A ‘Non-Google’ Approach

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Not this one. This one.

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Challenge 1 HIGH FIVE EVERYONE IN THE ROOM IN 60 SECONDS

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Challenge 2 MAKE EVERYONE HAPPY IN 60 SECONDS

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YOU ARE HERE YOU WANT TO BE HERE

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YOU ARE HERE YOU WANT TO BE HERE MAKE EVERYONE HAPPY

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YOU ARE HERE YOU WANT TO BE HERE MAKE EVERYONE HAPPY HIGH-FIVE EVERYONE

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Everyone Has a Process…

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IDEO XPLANE CHESKIN BITOMI COOPER FROG FITCH MELVILLE IDEO ED Discovery Interpretation Ideation Experimentation Evolution STANFORD Empathize Deﬁne Ideate Prototype Test Prepare Form Harden Fire & Glaze

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Source: Design Council UK

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Source: IBM

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Empathize Define Prototype Test Ideate Discovery Interpretation Experimentation Evolution Ideation Source: gv.com; thoughtbot.com; smashngmagazine.com

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Applied Design-Thinking

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Define Understand Build Test Ideate Understand Diverge Prototype Validate Decide 2013 Unpack Sketch Prototype Test Decide 2015 Understand Diverge Build Test Converge Empathize Define Prototype Test Ideate Map Sketch Build Test Decide 2016 Design Sprint Processes Understand Define Build Test Decide

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Source: google.com

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Our Design Sprint Approach

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Our Design Sprint Approach UNDERSTAND

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Our Design Sprint Approach UNDERSTAND DIVERGE

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Our Design Sprint Approach UNDERSTAND DIVERGE CONVERGE 1º 2º 3º

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Our Design Sprint Approach UNDERSTAND DIVERGE CONVERGE 1º 2º 3º

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Our Design Sprint Approach UNDERSTAND DIVERGE CONVERGE PROTOTYPE 1º 2º 3º

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Our Design Sprint Approach UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST 1º 2º ✓ X 1º 2º 3º

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Make Things People Want Make People Want Things > (or Need, or Love!)

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Understand GET THE BACKGROUND Rules of the Design Sprint Parking Lot Hopes & Fears Assumptions KNOW THE USER Who / Do Personas User Journey Map DEFINE THE PROBLEM Problem Statement Problem Reframe WRAP-UP Daily Retrospective

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ASSUMPTIONS BACKGROUND INSIGHTS “WHO” JOURNEY PROBLEM STATEMENT REFRAME PHASE 2

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Assumptions: what you think you know

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CONNECT 9 DOTS. WITH 4 OR LESS STRAIGHT LINES. DO NOT LIFT YOUR PEN.

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HI HI LO LO Importance Risk

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HI HI LO LO Importance Risk HIGH IMPORTANCE HIGH RISK HIGH IMPORTANCE LOW RISK LOW IMPORTANCE LOW RISK LOW IMPORTANCE HIGH RISK

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HI HI LO LO Importance Risk HIGH IMPORTANCE HIGH RISK HIGH IMPORTANCE LOW RISK LOW IMPORTANCE LOW RISK LOW IMPORTANCE HIGH RISK

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What are you solving for? really

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ASSUMPTIONS BACKGROUND INSIGHTS “WHO” JOURNEY PROBLEM STATEMENT REFRAME

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Reframe?

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THERE’S NO OPPORTUNITY, NOBODY IS WEARING ANY SHOES!

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THERE’S NO OPPORTUNITY, NOBODY IS WEARING ANY SHOES! THERE’S A HUGE OPPORTUNITY, NOBODY IS WEARING ANY SHOES!

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Diverge GEAR UP Review Agenda and Rules Pitch Practice Understand Recap Job-Stories GENERATE SOLUTIONS Mind Map 6-Ups (aka Crazy Eights) Storyboard Silent critique Group critique WRAP-UP Daily Retrospective

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When ___ I need__ So that___ JOB STORY SIX UP STORYBOARD

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Job Stories

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“Job?”

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When ___SITUATION___, I want/need __MOTIVATION__, so that / because __OUTCOME__.

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When it’s 3pm and I’m sleepy, I need a pick-me-up, so that I can be alert for my team.

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Storyboards

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DRAW FRAME 1 HEADLINE FRAME 1 OPENING DRAW FRAME 2 FRAME 2 MIDDLE FRAME 3 RESOLVE DRAW FRAME 3

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JOB STORY SIX-UP STORY BOARD

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Converge GET STARTED Review Agenda and Rules Diverge Recap DECISION CRITERIA $100 Test Assumptions Table SKETCHING Sketching - I Ritual Dissent Team Sketching – II WRAP-UP Workshop Retrospective

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Process UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST 1º 2º ✓ X 1º 2º 3º

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Assumption Table

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Assumption

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Test by …? Assumption

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Test by …? Valid if…? Assumption

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Test by …? Valid if…? Storyboard Assumption Alternative

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Ritual Dissent

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Prototype PROTOTYPE Refine sketch Build it! PLAN INTERVIEWS Define Questions Define Tasks Confirm Interview WRAP-UP Daily Retrospective

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Prototypes MINIMIM VIABLE CONCEPTS

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Test INTERVIEWS 1 2 WRAP-UP Sprint Debrief Daily Retrospective

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Really?

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1. Pre-roll questions 2. Test / Tasks 3. Post-roll questions

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Interview Structure 1. Pre Roll: Establish background questions (“how do you currently…”) 2. Test: Determine which tasks to test prototype (“using this app, try to register for…”) 3. Post-Roll: Wrap-up questions (“How easy was this compared to how you do it today…?”)

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Be curious as all @%

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Retrospective what worked? ..was validated? ..did you learn?

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“What Do I Do Now?!?”

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H4 H3 Innovation Emerging Scaling Operating Problem/Solution Product/Market Efﬁciency (core) H2 H1 Scale

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H4 H3 H2 H1 Product Development Innovation Services Startup Accelerator DESIGN SPRINTS, WORKSHOPS, EVENTS FIVE EXTERNAL STARTUPS

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IDEA LAUNCH STEERING COMMITTEE H3 PROJECT DS DS ? ?

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} } } DESIGN SPRINT INTERVALS AGILE DEVELOPMENT Define Understand Build Test Ideate WEEK 1 Refine Build Test WEEK 2 Refine Build Test WEEK 3 Refine Build Test WEEK 4 Refine Build Test WEEK n Sprint 5K Marathon

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ASSUMPTIONS PROTOTYPE TEST LEARN

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Lean Startup? Lean UX?

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LEARN BUILD MEASURE PRODUCT DATA IDEAS

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BUILD BUILD BUILD PRODUCT PRODUCT PRODUCT Credit: Wolf Bruening

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LEARN BUILD MEASURE PRODUCT DATA IDEAS START HERE?

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Agenda Hacks…

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Agenda: Shorter day - 10a to 4p Monday 10a to 4p UNDERSTAND Intro to Design Sprint Intro to Understand Problem Statement Existing research Facts & Assumptions Reframe Personas Challenge Maps Daily Retro Tuesday 10a to 4p DIVERGE Intro to Diverge Recap Day 1 Job Stories Diverge Cycle Mind Map SixUps Storyboard Critique Daily Retro  Wednesday 10a to 4p CONVERGE Intro to Converge Recap Phase 2 Assumptions Table / $100 Test Identify Alternatives Team Sketch I Ritual Dissent Team Sketch II Daily Retro  Thursday PROTOTYPE Build prototype Deﬁne Test Plan Conﬁrm Interviews  Friday TEST Interview #1 Interview #2 Interview #3 Interview #4 Interview #5 Friday RETRO & DEBRIEF Sprint Retro

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Agenda: Invitee Hack Core Team Exec Participation Monday 10a to 4p UNDERSTAND Intro to Design Sprint Intro to Understand Problem Statement Existing research Facts & Assumptions Reframe Personas Challenge Maps Daily Retro Tuesday 10a to 4p DIVERGE Intro to Diverge Recap Day 1 Job Stories Diverge Cycle Mind Map SixUps Storyboard Critique Daily Retro  Wednesday 10a to 4p CONVERGE Intro to Converge Recap Phase 2 Assumptions Table / $100 Test Identify Alternatives Team Sketch I Ritual Dissent Team Sketch II Daily Retro  Thursday PROTOTYPE Build prototype Deﬁne Test Plan Conﬁrm Interviews  Friday TEST Interview #1 Interview #2 Interview #3 Interview #4 Interview #5 Friday RETRO & DEBRIEF Sprint Retro Designer/Maker/Engineer

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Day 1 UNDERSTAND Intro to Design Sprint Intro to Understand Problem Statement Existing research Facts & Assumptions Reframe Personas Challenge Maps Daily Retro Day 2 DIVERGE & CONVERGE Intro to Diverge Recap Day 1 Job Stories Diverge Cycle Assumptions Table / $100 Test Identify Alternatives Team Sketch I Ritual Dissent Day 3 PROTOTYPE Build prototype Deﬁne Test Plan Conﬁrm Interviews  Day 4 TEST Interview #1 Interview #2 Interview #3 Interview #4 Interview #5 Day 4 or Day 5 RETRO & DEBRIEF Sprint Retro Agenda: Four Day Hack

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MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST Week 1 Week 2 PREP + RESEARCH DEBRIEF Agenda: Two-Week Hack

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MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST Week 1 Week 2 Week 3 Week 4 PREP + RESEARCH BUILD, BUILD, BUILD! DIGEST DEBRIEF Agenda: Four Week Hack

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Preparation / Research IDEA BRIEF USER INTERVIEWS INTERNAL INTERVIEWS PLAN PREP MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY Design Sprint UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST Iteration 1 ASSUMPTIONS DIVERGE/CONVERGE PROTOTYPE TEST DEBRIEF Final Iteration ASSUMPTIONS FINAL PROTOTYPE TEST FINAL DEBRIEF GO / NO-GO Agenda: Four Week Hack Alternate

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It’s the mindset…

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DESIGNER SCIENTIST EMPATHIC MAKER FORWARD LOOKING RIGOROUS EXPERIMENTAL HYPOTHESIS DRIVEN

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Designtist

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SCIENTIFIC METHOD DESIGN PROCESS AGILE PHILOSOPHY design sprint

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Problem-Solution-Why Water on the ﬂoor —> Mop

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Problem-Solution-Why Water on the ﬂoor —> Mop WHY? Leaky pipe —> Fix pipe

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Problem-Solution-Why Water on the ﬂoor —> Mop WHY? Leaky pipe —> Fix pipe WHY? Too much pressure —> Lower pressure

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Problem-Solution-Why Water on the ﬂoor —> Mop WHY? Leaky pipe —> Fix pipe WHY? Too much pressure —> Lower pressure WHY? Pressure Regulator —> Replace Regulator

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Problem-Solution-Why Water on the ﬂoor —> Mop WHY? Leaky pipe —> Fix pipe WHY? Too much pressure —> Lower pressure WHY? Pressure Regulator —> Replace Regulator WHY? Maintenance Schedule —> More frequent inspection

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There is no substitute for critical thinking. C. Todd Lombardo THAT GUY, FRESH TILLED SOIL

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Not just mindset… belief!

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Title (H1) Source: USA Networks

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What do you believe? NEED BELIEF ACTION RESULT Source: Liminal Thinking by D. Gray

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Source: Liminal Thinking by D. Gray

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Who is right? What is right?

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Life is too short to build something nobody wants. Ash Maurya AUTHOR, RUNNING LEAN

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[email protected] #designsprint @iamctodd