Grow Your Audience with a Podcast and a Page Builder

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GROW YOUR AUDIENCE WITH A PODCAST AND A PAGE BUILDER Joe Casabona / casabona.org/summit

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HAVING A PODCAST CTA AND NO CLEAR LANDING PAGE IS LIKE HAVING A BILLBOARD WITH NO NUMBER.

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…so is having a podcast with no CTA at all.

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WHAT WE’LL COVER • How a podcast can grow your audience • What a clear CTA looks like • How to use page builders to help you

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HOW A PODCAST CAN GROW YOUR AUDIENCE…

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GROWING YOUR AUDIENCE • Your podcast is a place to flex your knowledge. • Even if you interview people, your job is to guide the guest to that actionable advice based on what your audience wants to know. • Good content garners more listeners, which you can tap into.

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TIPS FOR GROWTH • Be authentic • Teach your listeners something new • Ask them for feedback / be relatable • Offer incentives • Be consistent

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HAVE A CLEAR CALL TO ACTION • Many podcasts suffer from the fact that they don’t have a single, clear CTA for their listeners. • Don’t overload your listeners with a laundry list of things to do. • Give them ONE, CLEAR, action they should take. • So what should that action be?

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TELL THEM TO SIGN UP FOR YOUR MAILING LIST.

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BUILD YOUR MAILING LIST • You should encourage your listeners to sign up for your mailing list at the beginning and end of each episode. • From there, you can reach them directly instead of hoping they tune in every week. • Have a compelling opt-in / incentive to get people to sign up • Make it based on your episodes • Keep that list warm!

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A GOOD MAILING LIST CTA: • What is the mailing list called? • WHY should people sign up? • Where can they sign up? • When will they get the newsletter?

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What does a Page Builder have to do with any of this?

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YOUR ULTIMATE GOAL: Have a killer website you can point people too, while also maintaining the reliability of your feed for people who use podcast players.

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YOUR PODCAST WEBSITE SHOULD • Be the central place for all podcast info • Serve the canonical URL for each episode • Encourage listeners to act

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A PAGE BUILDER IS PERFECT FOR THAT!

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HOW MY PODCAST SITE IS BUILT • Theme is from StudioPress • Page Builder is Beaver Builder • Episode pages are templates with custom code • Home, Sponsor, and Subscribe Pages all use page builder.

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DEMO TIME! https://howibuilt.it/

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IN SHORT! • Page Builders can help you drive conversions by creating compelling home and subscribe pages • Your subscribe page should have a mailing list opt-in as well as subscribe buttons! • But there’s one more thing.

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TOPIC / SHOW SPECIFIC PAGES

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LANDING PAGES GALORE! • Create specific pages for big, “pillar” topics (for me that’s podcasting, live streaming, and development) • Create specific landing pages when you go on other people’s podcasts (you do that right?) • Create landing pages for special events or episodes

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BUILD THAT LIST! (Using a page builder)

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Consultant & Educator I help tell your story. @jcasabona - casabona.org/summit/ THANK YOU!

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SPECIAL OFFER Get 1 month membership + Podcast Liftoff: Website https://casabona.org/summit/