Innovation, Strategy, & Growth ISG.Associates

Question How confident are you in your sales forecast?

Innovation, Strategy, & Growth Meet ISG Associates. We are growth strategist working for you to implement systems and processes in your marketing funnel and sales operations.

Elevating and scaling businesses as a member of the executive team; delivering fractional c-suite services to champion collaboration and consistency, particularly with sales and marketing. A Key Player

Hi, I’m James. I’m an innovative business strategist and leader who combines over two decades of experience providing technical consultation, human resource management, contract negotiations, new business development, and system integration management to lead start-up, turnaround and high-growth organizations through explosive market growth and unprecedented profitability.

Innovation & Strategy

Work closely with CEO and leadership teams on day-to-day operations, including business development, marketing, product development and delivery. What I Do

Triage and Diagnose Key issues that impact success or failure; recommend solutions for engaging and developing customers, building teams, creating and managing new processes.

Growth

Lead Digital Marketing ❏ Ensure the digital marketing strategy is being executed across all digital media channels from concept to launch. ❏ Lead all aspects of digital marketing, including SEO/SEM, display retargeting and social advertising. ❏ Develop digital marketing roadmap including optimization of existing channels and development of new tactics.

Drive Business Development ❏ Design, implement and manage sales processes. ❏ Coach and mentor sales teams - lead pipeline and deal review meetings. ❏ Interview existing customers to identify new business opportunities, gather testimonials, and capture referrals.

How I Help

Plans & Strategy ❏ Manage and promote enterprise-wide initiatives and advance operations to drive revenue and growth. ❏ Recommend and implement critical sales and marketing systems and processes.

Execution ❏ Develop, implement, and monitor KPIs to ensure plans are executed. ❏ Coach and mentor key team members and work closely with CEO and leadership on day-to-day operations.

Problems & Opportunities ● Assist leadership with execution ● Coach and mentor new hires ● Triage and diagnose key issues ● Integrate new systems and processes ● Identify key performance metrics ● Stand up and lead sales operations ● Optimize marketing tactics and budgets ● Improve confidence in pipeline ● Implement or improve on marketing ● Launch new products or services

How can I help you? James Martin james@isg.associates