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Hello! :)

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Steve Winton / @steveWINton I am...

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Innovation Business Technology

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Bootstrapping Innovation This is...

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In which we tackle BIG questions like... What is innovation? Why is it important? How does it happen? How does it happen? How does it happen? What is innovation? Why is it important? How does it happen? How does it happen? How does it happen?

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For me innovation is... Something I enjoy Something I care about Something I have experienced, learned about Something I’d like to get better at HARD. Something I enjoy Something I care about Something I have experienced Something I’d like to get better at

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Shall we begin?

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The products at the core of today’s business will not be at the core of tomorrow’s Today’s competitive advantage is not tomorrow’s The new normal is perpetual change Why innovate?

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Something DIFFERENT... What is innovation? ...that has IMPACT What’s impact? Profit, improved performance, effect on someone’s behaviour – something measurable Who decides if its different? Whoever it’s aimed at!

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Product innovation The 4 Ps Process innovation Position innovation iPod, iPhone, iPad Apple Store, iTunes, App Store Paradigm innovation was a hardware manufacturer – now a content platform

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Innovating with the social web at the Beeb And now... A CASE STUDY!

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BBC Connected Studio How does it happen? New ways to use weather and travel data

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Real-time, fully automated, 24/7 @BBCWeatherBot Personalized, friendly, fun Mobile Nothing to install (if you use Twitter) Fits with existing behaviour (if you use Twitter) Increases reach, massive audience, enhanced reputation

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@BBCWeatherBot

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SOLD

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@nmstereo

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The importance of play Discovery Experimentation Blue-sky thinking Deferred judgement Suspended disbelief

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But play is just 1 direction

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Here comes the science...

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Not creativity It’s a process Not a department Needs practice ideas are not enough: no impact, no innovation everyone can do something different that has impact ‘the best way to do something big is to start small’

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Questioning: ‘What If?’ thought experiments 4 core behaviours Networking: Interacting with people who think and do differently Observing: Watching the world for surprising stimuli Experimenting: Trying new things and going to new places

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Order and Chaos chamos chaos order control destructive stifling rebellion apathy emergence new consciousness, new awareness, new solutions

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Theory U A B convene immerse sense gather retreat understand current reality divergent thinking create new reality convergent thinking assimilate brainstorm test / learn / iterate grow / evolve Groan zone

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http://j.mp/ideo-shopping-cart Be sure to check out... IDEO Shopping Cart

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Failure Failure and innovation go hand-in-hand

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Church of FAIL Celebrate big and small failures as learning opportunities

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Accountability Be accountable for your innovation and learning

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Lean startup concepts • Entrepreneurs are everywhere • Entrepreneurship is management • Eliminate waste (products no-one wants) • Reduce risk of failure through validated learning • Be accountable for your innovation • Build-measure-learn

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Lean startup Test – leap of faith assumptions Build – minimum viable product Measure – using real-world feedback Learn – validated learning Decide – pivot or persevere minimise time through the loop The minimum viable product allows a team to collect the maximum amount of validated learning about customers with the least effort

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The pilot process What’s the assumption we want to test? What’s the smallest thing we can do to test our assumption? What did we learn? What do we do next?

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Question time...

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Thanks! :) @steveWINton

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