AWS MEDIA SERVICES © 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. © 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. AWS Elemental Media Services Channel Assembly Phillip Harrison Senior Product Manager MediaTailor Channel Assembly

AWS MEDIA SERVICES © 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. Introduction •

AWS MEDIA SERVICES © 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. 3 AWS Elemental MediaTailor is a personalized ad insertion and channel assembly service leveraging manifest manipulation technology AWS Elemental MediaTailor Manifest Manipulation Channel Assembly Create Ad Inventory Generate Linear Programming Personalized Ad Insertion Monetize Ad Inventory Measure Impressions

AWS MEDIA SERVICES © 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. Benefits 4 Efficiently re-use existing OTT content to generate new advertising revenue streams Increase audience engagement through innovative playback experiences

AWS MEDIA SERVICES © 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. • Pop-up Channels • Catch-up Channels • Hyper-thematic Channels • Personalized Channels Use Cases • Post Live Event Audience retention • Content replacement/ blank out • Affiliate style distribution

AWS MEDIA SERVICES © 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. How it works •

AWS MEDIA SERVICES © 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. How it works 7 Schedule new Live Playlist with VOD and Live Sources Linear playback experience Media Segments VOD Source Playlist Live Source Playlist Ad Break Slate

AWS MEDIA SERVICES © 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. © 2021, Amazon Web Services, Inc. or its Affiliates. Cost per running Channel Hour North America $.10 EMEA $.15 APAC $.20

AWS MEDIA SERVICES © 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. Case Study •

AWS MEDIA SERVICES © 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. Case Study • Added ~50 Channel Assembly channels to OTT platform • 25% of all streamed minutes are now Channel Assembly channels • 191% increase in linear viewing minutes after Channel Assembly • 95% increase in VOD consumption of titles featured in Channel Assembly channel 10 https://aws.amazon.com/blogs/media/seven-west-media-amplifies-audience- engagement-with-channel-assembly-in-aws-elemental-mediatailor/

AWS MEDIA SERVICES © 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. Seven West Media “Channel Assembly is a landmark development in content delivery in that it allows anyone with a VOD library to get a live channel up and running near-instantly in a cost efficient way, and we’re excited to start using it to start deploying it via MediaTailor alongside our other AWS Media Services,” Scott Favelle, Technology Director, Seven West Media.

AWS MEDIA SERVICES © 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. Reference Architectures •

AWS MEDIA SERVICES © 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. Human Scheduled Channels Video CMS AWS Elemental MediaTailor SSAI Ad Decision Service (ADS) Playback clients Ad Segments Managed Transcoding Amazon CloudFront Linear Playlist Personalized manifests are NOT cached by CDN Ad video can be cached by CDN Content video can be cached by CDN Content video can be cached by CDN AWS Elemental MediaTailor CA Scheduling Ad Break Generation HLS/DASH Playlists Scheduling API calls

AWS MEDIA SERVICES © 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. AI Scheduled Channels AWS Elemental MediaTailor Amazon S3 Media source VOD transcode Channel Assembly/ Ad configuration Ad Decision Server AWS Elemental MediaConvert Amazon S3 Transcoded output Item metadata (details of articles, movies, videos, etc.) User metadata (age, location, etc.) User events/interactions (views, signups, conversions, etc.) Amazon Personalize FAST Channel Scheduler REKOGNITION VID EO TRANSC RIBE C OMPREH END TEXTRAC T Enriched Metadata Labels Celebrities Action Scene Emotions Language detection Speech to Text Sentiment And more Content analysis Content Personalisation

AWS MEDIA SERVICES © 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. Recent Feature Releases •

AWS MEDIA SERVICES © 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. Recent Features Live Sources Include a Live Source into a channel’s schedule Program Logs Store “As-Run” events in CloudWatch logs Enhanced SCTE-35 Cue-in/Cue-out style metadata Please note that this document is intended to outline our general product direction and should not be relied on in making a purchasing decision and does not represent a commitment, promise or legal obligation to deliver any material, code or functionality. It is intended for information purposes only, and may not be incorporated into any contract. Any forward-looking indication of plans for products including the development, release, and timing of any features or functionality is preliminary and all future release dates are tentative and are subject to change. Launched Jan 2023 Fast Schedule Updates Adjust the upcoming content in a channel with < 60 seconds notice

AWS MEDIA SERVICES © 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. 5pm 6pm 7pm 8pm 9pm Linear Mode in Channel Assembly VOD Source Live Source VOD Source Filler Sla Ad Break Ad Break Ad Break Ad Break Ad Break Ad Break Ad Break Ad Break NEW ! Live Source Live Event or Linear Feed Ad Break Ad Break Ad Break Ad Break Ad Break Feature highlight: Live Sources Ad Break

AWS MEDIA SERVICES © 2022, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon Confidential and Trademark. 5pm 6pm 7pm 8pm 9pm Linear Mode in Channel Assembly VOD Source Live Source VOD Source Filler Sla Ad Break Ad Break Ad Break Ad Break Ad Break Ad Break Ad Break Ad Break NEW ! Feature highlight: Fast Schedule Updates Ad Break Extend Live Source