Creativity and the Pursuit of Passion Sameer Bhiwani @sambert 

1 of 5 About ! 

Google B2C Fintech B2B SaaS Enterprise product x3 IT Services .com IC Management BOM HYD MAA BLR duration in domain Y2K NOW 10 yrs 5 yrs 

Netscape, Winamp, Photoshop, Hotmail, Geocities, Cybercafes, IRC, Napster, The Sims, Google Search, Blogger, Orkut & Ryze, Deviantart, YouTube, Facebook, Twitter, LinkedIn, CSS, GIFs, Warcraft, Netflix, Wikipedia, iPhone, Google Maps, SaaS, Online shopping, Foursquare, Bootstrap, Accessibility, Instagram, Spotify, Uber & Lyft, Airbnb, TikTok, Blockchain, Crypto, NFTs, Canva, Sketch & Figma, Web 1.0, 2.0, 3.0, 3.5? 4.0?…. GenAI 

2 of 5 Perspective 1 " 

The grande dame of generative art Vera Molnár, 1961. Courtesy of Galerie Oniris, Rennes She ran, so we could fly Vera Molnár 

Four elements, distributed randomly (1959) © Adagp. Photo: Center Pompidou/G. Meguerditchian/Dist. RMN-GP 

“The computer helps, but it does not make, it does not draw or invent anything” Vera Molnár, 1961. Courtesy of Galerie Oniris, Rennes 

De La Serie (Des) Ordres (1974) Courtesy of The Anne and Michael Spalter Digital Art Collection 

Perspective 1 the augmenting artist 

3 of 5 Perspective 2 # 

Dead Poets Society © 1989 - Touchstone Pictures, via IMDB 

“We don't read and write poetry because it's cute. We read and write poetry because we are members of the human race… 

…and the human race is filled with passion. And medicine, law, business, engineering, these are noble pursuits and necessary to sustain life. 

…but poetry, beauty, romance, love, these are what we stay alive for!” 

Perspective 2 the empathetic creator 

human judgement creative recharge Perspective 2 the empathetic creator 

4 of 5 Shifts $ 

creative mediocrity 

Design before the design 

Design before the design Go wide for inspiration 

Design before the design Go wide for inspiration Lead with principles 

Google’s principles for AI applications ai.google 1. Be socially beneficial. 2. Avoid creating or reinforcing unfair bias. 3. Be built and tested for safety. 4. Be accountable to people. 5. Incorporate privacy design principles. 6. Uphold high standards of scientific excellence. 7. Be made available for uses that accord with these principles. 

Google’s principles for AI applications ai.google 1. Be socially beneficial. 2. Avoid creating or reinforcing unfair bias. 3. Be built and tested for safety. 4. Be accountable to people. 5. Incorporate privacy design principles. 6. Uphold high standards of scientific excellence. 7. Be made available for uses that accord with these principles. 2. Avoid creating or reinforcing unfair bias. 

5 of 5 Summary ✌ 

the empathetic creator your judgement > machine your passion = creativity the augmenting artist your purpose > tools 

the empathetic creator your judgement > machine your passion = creativity the augmenting artist your purpose > tools 

thanks @sambert