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LESSONS FROM 
 THE BATTLEFIELD FOR CHANGEMAKERS, BADASSES, AND OTHER REBELS Photo credit: http://www.denofgeek.com/

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400+ designers worldwide 1 VP, Experience Design 35+ years old 9,000 employees 100+ products

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People who can see the patterns around them, 
 identify the problems in any situation, 
 figure out ways to solve the problem, 
 organize fluid teams, 
 lead collective action 
 and then continually adapt as situations change. CHANGEMAKER BILL DRAYTON, FOUNDER, ASHOKA

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TREAT EVERY PROBLEM LIKE A DESIGN PROBLEM Listening tour: travel the world visiting offices Hang out with the teams Asked five questions

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DEFINE THE KEY PROBLEMS Engineering-centric culture focused on execution Lack of a cohesive design community Imbalance of power on product teams Fragmented access to customers and research Quantity of features over quality of experience

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COMPANY SILOS INHIBIT INNOVATION

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BUILD A COALITION OF THE WILLING STEP ONE: FIND YOUR TRIBE

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Design’s Coming Out Party

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The X Summit was an inspiring and affirming event stamping the arrival of the Experience era at Autodesk.” “

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Leadership changes? Design champion leaves? Reorgs? Politics?

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FAILURE IS INEVITABLE

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PERSIST TI ME TO REDE SI GN Photo credit: Andres Kudacki/AP Photo

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LESSONS FROM 
 THE BATTLEFIELD FOR CHANGEMAKERS, BADASSES, AND OTHER REBELS Photo credit: http://www.denofgeek.com/

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EXECUTIVE 
 SUPPORT IS 
 REQUIRED 1: DESIGN LEADERSHIP REQUIRES ENLIGHTENED LEADERS

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ALIGN YOUR WORK TO BUSINESS GOALS 2: QUANTIFY YOUR PROGRESS AS MUCH AS POSSIBLE Photo credit: COREY SIPKIN/NEW YORK DAILY NEWS

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GET SHIT DONE 3: THINK BIG, EXECUTE IN SMALL CHUNKS

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MAKE YOUR WORK VISIBLE AND MEMORABLE 4: OVER-COMMUNICATE AND BE TRANSPARENT

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CELEBRATE AND GIVE CREDIT 5: BE INCLUSIVE—MAKE IT THEIR IDEA

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STAY TRUE TO YOURSELF 6: AUTHENTICITY GENERATES RESPECT AND TRUST

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CHANGEMAKER BUILD A COALITION OF THE WILLING EXECUTIVE SUPPORT IS REQUIRED ALIGN YOUR WORK TO BUSINESS GOALS GET SHIT DONE MAKE YOUR WORK VISIBLE AND MEMORABLE CELEBRATE AND GIVE CREDIT STAY TRUE TO YOURSELF

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MARIA GIUDICE @MGIUDICE CHANGEMAKER THANK YOU