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At Pretia we believe that “collaborative achievement” is
how humans can attain the happiest moments in life. Our
mission at Pretia is to spread AR technology to support
human achievement. We aim for a world where we can
create the possiblity of “collaborative achievement” with
anyone, anywhere in the world.
The AR platform 'Pretia' was released worldwide in ����,
and we are continuing to evolve towards our goal of being
used all over the world, starting in Japan. On the other
hand, the AR market is still in it’s infancy, and we feel that it is largely
in our own hands to give shape to what people want.
We are looking forward to working with you in this field of AR, to
help us fulfill our insatiable curiosity to "empower collaborative
achievement" by making this world a more enjoyable, efficient, and
convenient place.
I still remember how excited I was when I first encountered
augmented reality (AR) during my university years. I saw
great potential in AR as a method to harness the power of
digital technology to create physical experiences.
My interest went to solving social tasks, and I started my own
business with the theme of supporting local administration.
I came into contact with many locals and heard their interest
in wanting more young people to visit their local area.
At the time, playgrounds such as bowling alleys and cafés for young
people were disappearing rapidly in my area. I wondered, “instead of
relying on physical facilities, could we use the power of AR to efficiently
create completely new content?”
At that time, AR, which uses the power of software to generate physical
human flow, was combined with an awareness of social issues, leading
to the current AR platform concept.
CEO Yu Ushio
Establishment Story
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