Slide 1

Slide 1 text

Chris Basham May 2011

Slide 2

Slide 2 text

Rebecca 1 Missing

Slide 3

Slide 3 text

Everyone’s here None missing

Slide 4

Slide 4 text

Chris Basham May 2011

Slide 5

Slide 5 text

Hash House Harriers

Slide 6

Slide 6 text

No content

Slide 7

Slide 7 text

“Drinking club with a running problem Hashing self-described as

Slide 8

Slide 8 text

“To promote physical fitness among members Constitution

Slide 9

Slide 9 text

“To rid weekend hangovers Constitution

Slide 10

Slide 10 text

“To acquire a good thirst & to satisfy it in beer Constitution

Slide 11

Slide 11 text

“To persuade older members they are not as old as they feel Constitution

Slide 12

Slide 12 text

No content

Slide 13

Slide 13 text

No content

Slide 14

Slide 14 text

Meet the hashers

Slide 15

Slide 15 text

No content

Slide 16

Slide 16 text

Initial check-in Photo by BFH3

Slide 17

Slide 17 text

Chalk talk Photo by BFH3

Slide 18

Slide 18 text

Hare’s arrow Photo by BFH3

Slide 19

Slide 19 text

Forest shiggy Photo by BFH3

Slide 20

Slide 20 text

Briar shiggy Photo by BFH3

Slide 21

Slide 21 text

Check Photo by BFH3

Slide 22

Slide 22 text

Bad trail Photo by BFH3

Slide 23

Slide 23 text

Beer check Photo by BFH3

Slide 24

Slide 24 text

Field shiggy Photo by BFH3

Slide 25

Slide 25 text

Urban shiggy Photo by BFH3

Slide 26

Slide 26 text

On-In Photo by BFH3

Slide 27

Slide 27 text

Circle Photo by BFH3

Slide 28

Slide 28 text

Down-downs Photo by BFH3

Slide 29

Slide 29 text

Swing low Photo by BFH3

Slide 30

Slide 30 text

Research

Slide 31

Slide 31 text

Interviews Method

Slide 32

Slide 32 text

Photo by BFH3 Interview notes

Slide 33

Slide 33 text

Focus group Method

Slide 34

Slide 34 text

Photo by BFH3 Opportunities

Slide 35

Slide 35 text

Participatory ethnography Method

Slide 36

Slide 36 text

Photo by BFH3 Nov 13 hash

Slide 37

Slide 37 text

Cultural comparison Method

Slide 38

Slide 38 text

Photo by BFH3 Places hashed

Slide 39

Slide 39 text

Untouched Private Panther Named

Slide 40

Slide 40 text

Literature

Slide 41

Slide 41 text

What literature? Literature

Slide 42

Slide 42 text

Social sciences & humanities Referenced in

Slide 43

Slide 43 text

Exertion interfaces CSCW HCI fields

Slide 44

Slide 44 text

Exemplars

Slide 45

Slide 45 text

Photo by BFH3 Publications

Slide 46

Slide 46 text

Photo by BFH3 Directories

Slide 47

Slide 47 text

Photo by BFH3 Wiki’s

Slide 48

Slide 48 text

Photo by BFH3 Merchandise

Slide 49

Slide 49 text

Photo by BFH3 Genealogies

Slide 50

Slide 50 text

Photo by BFH3 Social networks

Slide 51

Slide 51 text

Findings

Slide 52

Slide 52 text

Murphy’s law Finding

Slide 53

Slide 53 text

Not everyone is having fun Finding

Slide 54

Slide 54 text

Attendance doubled in 6-months Finding

Slide 55

Slide 55 text

Kennels are culturally distinct Finding

Slide 56

Slide 56 text

Insights

Slide 57

Slide 57 text

No efforts address issues during a hash Insights

Slide 58

Slide 58 text

Responsible irresponsibility Insight

Slide 59

Slide 59 text

No universal design Insight

Slide 60

Slide 60 text

Problems

Slide 61

Slide 61 text

Who’s lost on trail? Problem

Slide 62

Slide 62 text

Identify who’s attending Problem

Slide 63

Slide 63 text

Constraints

Slide 64

Slide 64 text

Expense Constraint

Slide 65

Slide 65 text

Portable, durable, & replaceable Constraint

Slide 66

Slide 66 text

No tech on trail Constraint

Slide 67

Slide 67 text

Concepts

Slide 68

Slide 68 text

Photo by BFH3 Concepts

Slide 69

Slide 69 text

Photo by BFH3 Realtime mapping

Slide 70

Slide 70 text

Photo by BFH3 iPad app

Slide 71

Slide 71 text

Photo by BFH3 Payment

Slide 72

Slide 72 text

Photo by BFH3 Whistle check-in

Slide 73

Slide 73 text

RFID key fob Photo by BFH3

Slide 74

Slide 74 text

Photo by BFH3 System

Slide 75

Slide 75 text

Prototypes

Slide 76

Slide 76 text

Photo by BFH3 Check-in interaction

Slide 77

Slide 77 text

Check-in box Photo by BFH3

Slide 78

Slide 78 text

Statistics

Slide 79

Slide 79 text

Photo by BFH3 Low-fi UI

Slide 80

Slide 80 text

Hi-fi UI

Slide 81

Slide 81 text

Functional UI Photo by BFH3

Slide 82

Slide 82 text

Check-in Photo by BFH3

Slide 83

Slide 83 text

Demo

Slide 84

Slide 84 text

Strategies

Slide 85

Slide 85 text

Mobile Technology

Slide 86

Slide 86 text

Printable IDs Technology

Slide 87

Slide 87 text

Cloud data Technology

Slide 88

Slide 88 text

Word of mouth Marketing

Slide 89

Slide 89 text

InterAmericas Hash Marketing

Slide 90

Slide 90 text

Tiered freemium service Business

Slide 91

Slide 91 text

Customized ID tags Business

Slide 92

Slide 92 text

Other markets Business

Slide 93

Slide 93 text

Conclusion

Slide 94

Slide 94 text

Who’s lost on trail? Summary

Slide 95

Slide 95 text

Constraints empower creativity Reflection

Slide 96

Slide 96 text

Consider ecologies Reflection

Slide 97

Slide 97 text

Blooming Fools, fellow students, HHH, faculty Thanks

Slide 98

Slide 98 text

Chris Basham May 2011

Slide 99

Slide 99 text

Boy scout

Slide 100

Slide 100 text

Paper sign-in Photo by BFH3

Slide 101

Slide 101 text

Photo by BFH3

Slide 102

Slide 102 text

Hashing is an instant social network Finding

Slide 103

Slide 103 text

Photo by BFH3 Low-fi check-in

Slide 104

Slide 104 text

Photo by BFH3 On-On cards

Slide 105

Slide 105 text

No content

Slide 106

Slide 106 text

No content

Slide 107

Slide 107 text

No content