Unconventional PPC
Tactics That Deliver
Unparalleled Results
Greg Finn
CYPRESS NORTH
Speakerdeck.com/gregfinn
@gregfinn
@gregfinn
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So many ways to do
PPC!
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New Customer
Prioritization
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New Customer
Prioritization
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PMax with Product
Feed Only
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PMax with Product
Feed Only
Campaign Type Clicks Cost Revenue ROAS
“Smart Shopping”
PMax Product
Feed Only
14,891 $74,618 $446,720 599%
Standard
Shopping
16,985 $92,069 $404,722 440%
30 Day Period 10/16-11/14, Google Ads only
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Page Feed
PMax
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Page Feed
PMax
30 Day Period 10/16-11/14, Google Ads only
Campaign Type Clicks Cost Revenue ROAS
PMax Page Feed 3,847 $22,195 $74,313 335%
Standard DSAs 2,798 $16,475 $34,298 208%
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YouTube
Placements
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YouTube
Placements
a) Scrape YouTube
b) Scrape the SERPs & filter out YT
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YouTube Placements
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YouTube Placements
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YouTube Drive
Conversions
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YouTube Drive
Conversions
Campaign Type Clicks Cost Revenue ROAS
Drive Conversions
YT Campaign
7,376 $11,857 $28,459 240%
Jan 1 - October 30 2024, Google Ads only
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Dynamic
Remarketing
on MSFT
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Dynamic Remarketing
on MSFT
October 1-31 2024, Google Ads only
Campaign Type Clicks Cost Revenue ROAS
Dynamic Remarketing
Search Campaigns
1,033 $10,912 $54,396 499%
Other Search Campaigns 11,769 $54,404 $212,759 377%
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Portfolio Bid
Caps
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Portfolio Bid Caps
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Brand Inclusion -
Higher tROAS
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Brand Inclusion
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Brand Exclusion -
High $ or # Customers
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Brand Exclusion
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Broad Match For
Lead Generation
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Broad Match For Lead
Generation
Broad Phrase & Exact
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Multiple PMax
Efforts w/Same
Content
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Multiple PMax Efforts
w/Same Content
Campaign Type Approved
Apps
Cost Per
Approved
App
Search 34 $746
PMax 187 $455
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Multiple PMax Efforts
w/Same Content
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Demand Gen -
Remarketing Only
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Demand Gen
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Dumb
Broad
Match
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Dumb Broad Match
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Requirement:
The Fitting
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Get more
of this
every
week!
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Image Assets
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Image Assets
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Connect:
me
@gregfinn
podcast
@marketingoclock
agency
@cypressnorth