Slide 44
Slide 44 text
Natural Language Processing (NLP)
● Allows computers to understand the meaning of your queries or sentence,
and/or spotting a name (entity, verb, object, subject, etc) in a chunk of text
that has additional meaning.
● Allows search engines to determine the salience of a chunk of text to a
subject. Google started using it in 2017.
● It can spot sentiment, categorize the purpose of the content.
● Used in: Siri, Alexa, Google Assistant, Google Translate, Gmail, Google
Search (BERT, MUM language models used in the algorithm)
● Google uses Natural Language Generation to create text & summaries in
search.