Marketer Item "Amazon Pinpoint" I Tried the Service for the Upstream Role! Hiromi Ito from Japan, Osaka AWS APAC Usergroup Leaders Meetup 2019

Before Starting the Speech… ü I want to sympathize with you how AWS services are happy for front engineers, web designers, web marketers, web directors, and etc. ü I want to sympathize with you that AWS services can be used in a concentrated manner. What I Want to Tell You Today #aws #awscommunityday #melbourne #jawsug 2

Who I Am? Community Passionate Contributor Hiromi Ito FB： /hirobailaora TW： @hiro_baila • My Work ・Uhuru Corporation. ‒ Division Marketing Team Manager • AWS Community Activities ・ JAWS-UG Kansai Womenʻs Association(Founder), Osaka Organizer ・ JAWS DAYS2018 Executive Committee ・ AWS Samurai 2017 Special Thanks ・ 2016 South Korea, 2018 Thailand, Vietnam Meetup Participation ・ re: invent 2018 User Group Meetup (AWS User Group leaders Workshop & Networking Mixer) Japan representative speaker ・AWS Asian Women Association Organizer(Founder) • My Hobbies ・Travel, Flamenco, Watching any sports, Chairing #aws #awscommunityday #melbourne #jawsug 3

Background #aws #awscommunityday #melbourne #jawsug 4 My Birthplace Japan, Osaka Basic Information Population: 102.22 million GDP: 3rd ranked Diverse Food Culture Sushi is one of the most well known food from Japan. Japanese Pop Culture Origine of Otaku, poeple obbsessed with anime and/or manga.

Background #aws #awscommunityday #melbourne #jawsug 5 My City, Osaka is Like a Latin Country Japanʼs Second City Close to Kyoto Bustling city Everyone is kind and friendly Cheap and tasty local food is everywhere Where entertainers gathers

Background #aws #awscommunityday #melbourne #jawsug 6 About 70 Branches Japan AWS User Group (JAWS-UG) Nationwide • Established in February 2010 • About 10,000 users in nationwid • We hold national events about twice a year. • Uses operate things by themselves. • We have a main office in Kansai(west side of Japan). [Values] Have fun! Make a difference! Go global! Find new heroes!

Background #aws #awscommunityday #melbourne #jawsug 7 Two Major Events in Japan JAWS DAYS JAWS FESTA

Background #aws #awscommunityday #melbourne #jawsug 8 Me, AWS, and the Community Using AWS for the first time 2011年 Participated in JAWS-UG Established a female group in Kansai 2014年 Participated in Korea Meetup with South Korea UG 2016年 2018年 AWS Samurai 2017 Special Thanks Award JAWS DAYS2018 Executive Committee Chairman Thailand UG / Korea UG and AWS Meetup @ Join Thailand Day Join Community Day in Vitnum JAWS FESTA2018 Administration re: Invent User Group Meetup Japan Representative Speaker 2019年 AWS Asian Women Association (AAWA) established AAWA first event in Singapore

Background #aws #awscommunityday #melbourne #jawsug 9 I Want to Connect Women who are Active in the IT Industry Beyond Japan.

Where does that passion come from? #aws #awscommunityday #melbourne #jawsug 10 The Reasons Why I am so into AWS Even Though I am not an Engineer. All the services you need for the work is easy to find, so you can start using it whenever you want. There are plenty of services for any job. It is easy to find friends because various people use it in various ways I can use it without worrying about complicated things! There are many things you can do with a managed console!

Amazon Pinpoint #aws #awscommunityday #melbourne #jawsug 11 The Reasons Why I Chose Marketer Items, Amazon Pinpoint, Which I Can Use Easily. Companyʼs marketing automation is difficult to use. By using the Amazon Pinpoint, I want the community to be grown faster. I thought it seemed simple and easy to use. Marketers use variety of technologies to engage customers with one-to-one contacts and actions. We create customer experiences and increase customer service or customer satisfaction. I believe this is impossible without the power of technology.

What Is Amazon PInpoint? #aws #awscommunityday #melbourne #jawsug 12 What Amazon Pinpoint Can Do is Very Easy to Understand ü You can interact with customers across multiple messaging channels ü You can send push notifications, emails, SMS text messages, and voice messages by using Amazon Pinpoint ü These can be targeted, segmented and behaviorally analyzed

What Is Amazon Pinpoint? #aws #awscommunityday #melbourne #jawsug 13 Things I Want to Do with Amazon Pinpoint I want to segment AAWA members area when I send them information. ②Sending messeges automatically by its segmentation ③Results are returned and information is collected. ①Set devices and segments, as an Automation setting ④Analyzing the returned information [customers] [Marketers]

What’s Amazon Pinpoint? #aws #awscommunityday #melbourne #jawsug 14 Try the Tutorial and Verify

What’s Amazon Pinpoint? #aws #awscommunityday #melbourne #jawsug 15 I Tried the Email Notification Function You can proceed the settings in simple steps. You can save the segment and use it in another campaign. AWS is easy to bring the file from the storage like S3, and you can set like that easily. Behavior analysis can also be saved externally by using Amazon Kinesis. Create new Project Email settings / setup Create an import segment for customer data Campaign creation schedule set Campaign analysis

What’s Amazon Pinpoint? #aws #awscommunityday #melbourne #jawsug 16 I also Tried the SMS Notification Function, but ... Basically, in the case of SMS delivery, it is often considered not only AWS. We could only do untill support requests this time, but since we can do interactive SMS, we want to make full use of scenario design. Checking the Limits and Regulation Setup Support request (threshold, short / long code) Monitoring Management Campaign analysis

What’s Amazon Pinpoint? #aws #awscommunityday #melbourne #jawsug 17 I Gave Up the PUSH Notification This Time It seems you can easily use it by setting a Key to some required devices.

What’s Amazon PInpoint? #aws #awscommunityday #melbourne #jawsug 18 Can I Utilize It With LINE(SNS) in Japan?! LINE is a popular social network in Japan. Recently, Line is a popular for the marketing use, so I think itʼs possible to create something by combining with AWS Lambda and etc. ID key Personal data Behavior information, etc.

What’s Amazon PInpoint? #aws #awscommunityday #melbourne #jawsug 19 Settings are simple and UI is easy to understand You can customize the combination of AWS services based on what you want to do You can do most of the things by free I ʻve tried various marketing automations, but I think Amazon Pinpoint is one of the best! Facts That Are Better Than Other Marketing Automations

More Marketing!! #aws #awscommunityday #melbourne #jawsug 20 Services that I Want to Use with Amazon Pinpoint Amazon Personalize Amazon Comprehend Amazon QuickSight Machine learning service allows developers to create individual recommendations for their customers easily . By using the information (data) obtained from Amazon Personalize, you can automate the one-to-one customer service. A natural language processing (NLP) service uses machine learning to detect insights and relationships in text. By integrating user behavior across all devices with Amazon Comprehend, it would be possible to deepen userʼs analysis and use the results. A cloud-driven high-speed business intelligence service. It is possible to analyze and visualize the various measures together, and share them with the people who are involved.

More Marketing!! #aws #awscommunityday #melbourne #jawsug 21 Amazon Personalize Hands-on in Osaka Last Week

Difference of SNS and Pinpoint SNS Pinpoint • Send Message to all users or single user by its topic • Send Message to Segmented user • Send only • Send and Receive(*1) (*1) https://docs.aws.amazon.com/ja_jp/pinpoint/latest/us erguide/channels-sms-countries.html • Easy to get started if you only send message • Powerful w/ analysis and dashboard

Summary #aws #awscommunityday #melbourne #jawsug 23 ü Amazon Pinpoint seems quite usable ü Combining with other services seems easy, so I believe new layer of AWS uses would increase ü There were few people who does same work as me, but it looks like the member would increase ü Preparation is the most important to utilize AAWA! You definetely need to build a management connection between Meetup users and site visitors. ü Of course, you need to handle the personal information VERY carefully.

At the End ... #aws #awscommunityday #melbourne #jawsug 24 The 2nd AAWA will be Held in Thailand! Please Join Us!!!

Asian User Groups I hope APAC and Others will be Together!!! #aws #awscommunityday #melbourne #jawsug 25

Thank you for listening.