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Well, hello you lovely people

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Where have you been?

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Something been going on?

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We missed you

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First DRINK:// in soddin’ forever

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679 days

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679 days 97 weeks…

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679 days 16,296 hours 97 weeks…

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Been anywhere nice?

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We’ve come back. And fuck me we’re gonna come back stronger

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Which got us thinkin’

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Wayne Barker Comebacks, New Beginnings & Reboots Director of Online Marketing

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Better received than this…

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At least that one made it to the cinema…

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Stuff that is once broken can be fixed

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Example?

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“You blew it up! Ah, damn you! God damn you all to hell!”

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STOP! STOP! HE’S ALREADY DEAD.

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You do the SEO, Wayne… do some Excel or shit

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I’m the Excel king… graph, graph, graph…

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Look familiar?

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What have we learnt?

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SEO does not. I repeat does not go up and to the fuckin’ right all the time #1

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Things CAN get better #2

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Never get Tim Burton to remake a classic. He’ll fuck it up #3

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There's good and bad reboots everywhere

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And the odd WTF? Like really, WTF?

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You can of course make strides and then fuck it up again

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Or chase the money without thinking

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Shit

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This is meant to be about digital marketing right?

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Let’s talk about some stuff then

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When do you need a comeback in SEO?

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• Failed site migration When do you need a comeback in SEO?

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• Failed site migration • Google Algorithm update When do you need a comeback in SEO?

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• Failed site migration • Google Algorithm update • Failed domain merging When do you need a comeback in SEO?

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• Failed site migration • Google Algorithm update • Failed domain merging • Google penalty When do you need a comeback in SEO?

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Might be your fault – probs not though, right?

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Sometimes it is

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Fuck it. Still needs fixing

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What do they look like?

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World of Books Migration

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Zara Home – The Rollercoaster of Doom

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Zara Home – The Rollercoaster of Doom

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Zara Home – The Rollercoaster of Doom

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Here we go

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Tesco & Business Decisions

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Tesco & Business Decisions

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A couple we’ve been party to

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Slow Fixing of Migration

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Still not there…

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The Double Whammy

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The “In Your Bed, Bad Dog” Penalty

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Bloody People Who Think They Know What They’re Talking About…

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Nobody sets out to ruin stuff in our business (mostly…)

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But people do ruin SEO, organic traffic and revenue

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Wildly stepping in with demands when they don’t have the nuance Stakeholders can be like film producers

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In they come, make demands, break shit, and then run with their money Flown in consultants can be like the egotistical actor

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A date is set and off you go — doesn’t matter if it’s ready or not. They want it now Impatient business owners can be like the movie studio who set an arbitrary release date

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You’ve got the answers right, Wayne?

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Nah.

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Sorry.

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Thank you.

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…Like that’s the end

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"Hang on a minute, lads. I've got a great idea…"

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”Blimey!”

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I often show tools you can use in my presentations

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The most important tool for this shit is your brain noggin

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The other tools are necessary, but… The most important tool for this shit is your brain noggin

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The other tools are necessary, but… The most important tool for this shit is your brain noggin Data is nothing without your ability to understand it

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I’ll still give you a list of tools we use though. But tips first

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You gotta apply critical thinkin’

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You gotta drop the ego

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You gotta work with everyone

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And that might mean convincing them to work with you You gotta work with everyone

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Working with checklists will NOT bring sites back from the dead

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This needs you to dig deep

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Often in different places each time This needs you to dig deep

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This is not sticking plaster stuff

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Be forward thinking – skate where you think the puck is going

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Learn the language of the people that you need to convince to get this shit fixed

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So how does this end?

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Common ending tropes found in films https://tvtropes.org/pmwiki/pmwiki.php/Main/EndingTropes

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Awesome Moment of Crowning Yay! Story ends with character being crowned ruler of the land they just saved.

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Bookends Boo! The story ends the same way it begins

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Dance Party Ending Yay! The story ends with everyone dancing

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Destroy the Evidence Boo! Someone who seems not to be directly involved in a crime destroys or hides some evidence relating to it

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The Good Guys Always Win Yay! The heroes always succeed in defeating the bad guys

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Or…

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All Just a Dream Erm. It happens. It turns out the whole story was just the protagonist's dream

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Choose your own adventure my friends

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Thank you.

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