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Building a growth engine

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Inside the Buffer marketing machine

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We have two engines that make us run: Brand engine and Growth engine.

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The goal of the growth engine is revenue.

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Revenue growth means we're sustainable, we're flexible, and we're keeping up.

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SEO Word of Mouth High-converting Website Email marketing Product launches Network effects

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Defensibility

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The brand engine drives positioning.

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Content Marketing Social Media Podcasting Website Press

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How to act on it

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The theme for product marketing and growth in Q3 is trials.

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The theme for brand will be delivery.

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Growth model

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Reactivation - 0.64% Expansion - 5.56% New - 94.44% Churn - -5.60% Contraction - -0.28%

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Net new MRR / by ARPU / trial conversion rate = trial starts needed

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Thank you!