Presented by Nick Finck
December 9th, 2013
The Nuances of UX
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Who the heck is this guy?
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Photo credit: Jeff Croft
Employer
Amazon AWS
Role
Senior Manager of
User Experience
Personal Site
NickFinck.com
Twitter
@nickf
Notable
UX toreador
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#UXnuances
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Overview
● Details
● Simplification
● Process
● Research
● Our Job
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A quick note about UX UI
&
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User Interface (UI)
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User Experience (UX)
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Design Details
&
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Good design is
thorough down to the
last detail. Nothing
must be arbitrary or left
to chance. Care and
accuracy in the design
process show respect
towards the user.
- Dieter Rams
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Pinterest
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Mint app
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Paper app
Paper app
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CNN Money app
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CNN app
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Attention to detail does not mean it
will bear the burden of complexity.
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Design Simplification
&
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Good design is as little
design as possible. Less,
but better – because it
concentrates on the
essential aspects, and the
products are not burdened
with non-essentials. Back to
purity, back to simplicity.
- Dieter Rams
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Showtime Anytime app
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When we over-simplify, we tend to miss
important details. The work still needs
to be done, just someone else now has
to do it (or worse, no one does).
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Winchester Mystery House
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Disney World
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Design Process
&
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Most of our processes are feature-
driven. We operate in a world driven
by features and version numbers.
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Features and version numbers
are simply common ways to
market a product, yet they are
rarely a means to improve the
experience for the customer.
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A good experience sells
more naturally than features
and version numbers.
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Design Research
&
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Observe how people use it
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Know the context of use
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Look for hacks
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Service Blueprint
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It’s our job
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It’s not enough that we build
products that function, that
are understandable and
usable, we also need to build
products that bring joy and
excitement, pleasure and
fun, and yes, beauty to
people’s lives.
- Don Norman
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Our work is so much more than just
evoking emotions, it is about life.
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It is not the strongest of
the species that survives,
nor the most intelligent
that survives. It is the
one that is the most
adaptable to change.
- Charles Darwin
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We are not surviving,
we are barely existing.
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When design is
practiced without
responsibility
what we get is
not creation but
destruction.
- Mike Monteiro
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We’re in a technology tsunami.
Whether you love it or hate it,
ultimately we have to figure out how
to survive it and make it work for us.
- Peggy Klaus
Photo by Jean Guichard
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We used to seek a Work/Life balance,
times have changed and now we seek
a Work/Life/Technology balance.
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We are mired in a
design culture that
either doesn’t
understand its
responsibility to the
world we live in or
worse, it doesn’t care.
- Mike Monteiro
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STOP
We owe it to ourselves to
this way of thinking. It is
DESTRUCTIVE
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We can't solve
problems by
using the same
kind of thinking
we used when we
created them.
- Albert Einstein
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We must not think of our job
as designing for someone.
Photo by Håkon Dahle
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Photo by James Cridland
Instead we must think of it more as
designing for the good of humanity.
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Design works in
the service of a
better world.
Always has,
always should.
- Mike Monteiro
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We are the makers
of our own state
and… individuals
who realize the fact
need not, ought not,
to wait for collective
action.
- Mahatma Gandhi
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We must take it upon ourselves to find
ways to better collaborate with each
other and craft experiences together
that balance work, life, and technology.
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WE
can change the
WORLD
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Thank you!
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Questions?
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● Personal Site: NickFinck.com
● Email: nickfinck@gmail.com
● Twitter: @nickf
Contact me
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Mike Monteiro Cameron Sinclair
Victor Papanek
Design for the real world Design is a job Design like to you give a damn