Professionalizing Your Video @muybuenocooking 

Food Blogger / Cookbook Author •MuyBuenoCookbook.com •Emmy-winning producer and writer •On-camera host •Recipe developer •Author of two cookbooks, “Muy Bueno” and “Latin Twist” Yvette Marquez @muybuenocooking 2 

Experience • Produce recipe, lifestyle, and on-camera videos: • The Home Depot • TABASCO • Kroger • Avocados from Mexico • C&H/Domino Sugar • Land O’Lakes • California Strawberries • Recent collaborations: • Coca-Cola commercial in partnership with Food Network • Herdez and the Disney•Pixar movie, Coco 3 

Where to start • Find, hire, and work with a videographer • Work with virtual assistants to cook and film your recipes for you • Pitch videos to brands to recoup your investment 4 

Find a local videographer Ask for recommendations • Ask local food blogger friends • Research local wedding videographers • Art school students Investment • $150/hour plus $75/hour editing • $1,000 5 

Virtual assistants Investment • $300 6 Ask for recommendations • Ask food blogger friends • Facebook group: Food blogger virtual assistants • I am taking requests – my team can virtually film your videos for you 

Pitch videos Pitch your ideas • Pitch videos to brands to recoup your investment Income • Media kit / rate sheet • YouTube income • Ad network income 7 

Types of videos • Lifestyle • On-camera • Collaboration • Artsy • Family • How-to • Recipe • Cell phone 8 

Lifestyle videos Capture traditions 9 

Lifestyle videos (5-8 minutes) Investment • Videographer / editing • Hair and makeup • Clothing / costumes • Décor (e.i. flowers) • Supplies (e.i. food) • Music • (recommend pond5) • Tamalada (tamal-making party) • How to make cascarones (confetti-filled Easter eggs) • Day of the Dead celebration – Emmy-winning video Examples 10 

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Lifestyle videos Recoup investment • Grilled avocados (sponsored by Avocados from Mexico) • Empanada and sopes party (sponsored by Crisco) • Football tailgate (sponsored by King Soopers) • Taquiza (sponsored by TABASCO) Examples • Videographer / editing • Hair and makeup • Clothing / costumes • Décor (e.i. flowers) • Supplies (e.i. food) • Music 12 

On-camera hosting (3-5 minutes) Recoup investment • Videographer / editing • Hair and makeup • Clothing / costumes • Décor (e.i. flowers) • Supplies (e.i. food) • Music • Alfajores (sponsored by Crisco) • Cocktail campaign (sponsored by Kroger) • Garbage disposal (sponsored by The Home Depot) Examples 13 

Collaborate on videos Split investment • Videographer / editing • Hair and makeup • Clothing / costumes • Décor (e.i. flowers) • Supplies (e.i. food) • Music • Bake it Forward for No Kid Hungry (donated) • Cocktails & appetizers (sponsored by TABASCO) • Cocktail & appetizers (sponsored by CA Strawberries) Examples 14 

Artsy videos Investment • Videographer / editing • Hair and makeup – NONE (nails) • Clothing / costumes - NONE • Décor – Easier styling vs whole picture • Supplies (Food) • Music • Capirotada (animated / stop motion) • Café de olla (stop motion) Examples 15 

Film your family Investment • Videographer / editing • Hair and makeup • Clothing / costumes • Décor (e.i. flowers) • Supplies (e.i. food) • Music • Homemade flour tortillas (filmed my mother) • Rice pudding (host style with my mom) Examples 16 

How-to-videos Investment • Videographer / editing • Hair and makeup – (on / off camera) • Clothing / costumes - (on / off camera) • Décor – Easier styling vs whole picture • Supplies (Food) • Music • How to peel a banana • How to de-seed a pomegranate • How to make melon balls Examples 17 

Recipe videos – top down videos • Shrimp tacos (sponsored by Kroger) • Sugar skulls (sponsored by Kroger) • Caldo de pollo (popular video filmed by a VA) Examples • Videographer / editing • Hair and makeup – NONE (nails) • Clothing / costumes - NONE • Décor – Easier styling vs whole picture • Supplies (Food) • Music Recoup investment 18 

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Cell phone videos Investment • Videographer / Editing • Music • Farm tour (sponsored by American Farmland) Examples 20 

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Summary • What videos do you want to capture? • What is your budget? • Where do you plan to share videos? • Has anyone here hired a professional videographer? How did it go? • Who films their own videos? 22 

Thank You Yvette Marquez-Sharpnack @muybuenocooking 23 Muybuenocookbook.com