GA4 Explorations that will help SEO

Slide 1

Slide 1 text

Top explorations in GA4 that will help SEO Kyle Rushton McGregor KRMDigital UK Linkedin.com/in/kylerushtonmcgregor/

Slide 2

Slide 2 text

GA4 for Digital Marketers New Online Course [email protected] Linkedin.com/in/kylerushtonmcgregor/ 2

Slide 3

Slide 3 text

About Me ➔ GA4 since 2020 ➔ Over 100 site migrations (and counting) ➔ Favourite Film: Ghostbusters ➔ Live in the Orkney Islands 3

Slide 4

Slide 4 text

Slide 5

Slide 5 text

Views / Exits 5

Slide 6

Slide 6 text

Slide 7

Slide 7 text

Views / Exits Dimensions - Page Path + Screen Class Metrics - Views, Exits 7

Slide 8

Slide 8 text

Device Category 8

Slide 9

Slide 9 text

Dimensions Landing Page Device Categor Metrics Sessions Session Conversion Rate 9

Slide 10

Slide 10 text

Device Category Dimensions - Landing Page, Device Category Metrics - Sessions, Session Conversion Rate 1 0

Slide 11

Slide 11 text

404 Report 11

Slide 12

Slide 12 text

1 2

Slide 13

Slide 13 text

404 Report Dimensions - Page Path + Query String, Session Source/Medium, Page Title Metrics - Views, Views Per Session / User Filter - Page Title contains 404 1 3

Slide 14

Slide 14 text

Search Terms 14

Slide 15

Slide 15 text

1 5

Slide 16

Slide 16 text

Search Terms Dimensions - Search Term Metrics - Event Count Filter - Event Name exactly matches view_search_results 1 6

Slide 17

Slide 17 text

Scroll Data 17

Slide 18

Slide 18 text

1 8

Slide 19

Slide 19 text

Scroll Data Dimensions - Percent Scrolled, Page Path + Screen Class Metrics - Event Count Filter - Event Name exactly matches Scroll 1 9

Slide 20

Slide 20 text

Accessibility 2 0

Slide 21

Slide 21 text

2 1

Slide 22

Slide 22 text

Accessibility Dimensions - Page Path, File Name, Link Text Metrics - Event Count Filter - Event Name exactly matches file_download + Link text matches…. 2 2

Slide 23

Slide 23 text

Difference in Organic Channels 23

Slide 24

Slide 24 text

2 4

Slide 25

Slide 25 text

Organic Differences Dimensions - Session Source/Medium, Landing Page Metrics - Sessions, Conversion Rate Filter - Session default channel group = Organic Search 2 5

Slide 26

Slide 26 text

Organic Path Exploration 26

Slide 27

Slide 27 text

Segment - Organic Search Filter 2 7

Slide 28

Slide 28 text

GA4 for Digital Marketers New Online Course [email protected] Linkedin.com/in/kylerushtonmcgregor/ 28

Slide 29

Slide 29 text

Thank you for watching. [email protected] Linkedin.com/in/kylerushtonmcgregor/ 29