GA4 Explorations that will help SEO

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Top explorations in GA4 that will help SEO Kyle Rushton McGregor KRMDigital UK Linkedin.com/in/kylerushtonmcgregor/

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GA4 for Digital Marketers New Online Course [email protected] Linkedin.com/in/kylerushtonmcgregor/ 2

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About Me ➔ GA4 since 2020 ➔ Over 100 site migrations (and counting) ➔ Favourite Film: Ghostbusters ➔ Live in the Orkney Islands 3

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Views / Exits 5

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Views / Exits Dimensions - Page Path + Screen Class Metrics - Views, Exits 7

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Device Category 8

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Dimensions Landing Page Device Categor Metrics Sessions Session Conversion Rate 9

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Device Category Dimensions - Landing Page, Device Category Metrics - Sessions, Session Conversion Rate 1 0

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404 Report 11

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404 Report Dimensions - Page Path + Query String, Session Source/Medium, Page Title Metrics - Views, Views Per Session / User Filter - Page Title contains 404 1 3

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Search Terms 14

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Search Terms Dimensions - Search Term Metrics - Event Count Filter - Event Name exactly matches view_search_results 1 6

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Scroll Data 17

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Scroll Data Dimensions - Percent Scrolled, Page Path + Screen Class Metrics - Event Count Filter - Event Name exactly matches Scroll 1 9

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Accessibility 2 0

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Accessibility Dimensions - Page Path, File Name, Link Text Metrics - Event Count Filter - Event Name exactly matches file_download + Link text matches…. 2 2

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Difference in Organic Channels 23

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Organic Differences Dimensions - Session Source/Medium, Landing Page Metrics - Sessions, Conversion Rate Filter - Session default channel group = Organic Search 2 5

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Organic Path Exploration 26

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Segment - Organic Search Filter 2 7

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GA4 for Digital Marketers New Online Course [email protected] Linkedin.com/in/kylerushtonmcgregor/ 28

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Thank you for watching. [email protected] Linkedin.com/in/kylerushtonmcgregor/ 29