BRAVO DMS
BRAVO DMS
Introduction to Web Design
Communication & Life Change
by Omar Jesus Bravo
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BRAVO DMS
BRAVO DMS
Agenda
1. Introductions
2. Qualifications
3. Time Wasters vs Game Changers
4. Definition of a Website [what]
5. Purpose of a Website [why]
6. Potential Clients [who]
7. Web Mediums [where]
8. Web Technologies [how – part 1]
9. Pro vs. Amateur [how – part 2]
10.Always Be Closing [when]
11.Questions
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BRAVO DMS
BRAVO DMS
Qualifications
• Santa Clara University - Computer Engineering
• IBM - Software Engineer (1999 - 2002)
• Texas Instruments - Sales Engineer (2002 - 2008)
• Bravo DMS - Digital Marketing (2008 - Present)
• 14 Years Web Development Experience
• 14 Years Photoshop Experience
• 14 Years Digital Photography Experience
• Purpose: To Inspire / Empower / Engage Passion...
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No content
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A)ach
CSS
and
Javascripts
Here
Defini&on
of
a
Website:
A
combina;on
of
audio,
video,
image,
and
text
files
that
are
hosted
on
a
remote
server
and
displayed
through
in
a
browser
window.
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BRAVO DMS
BRAVO DMS
Purpose of a Website
Purpose:
The objective of a website is to effectively communicate a
message to a predefined audience through an internet browser.
Priorities:
• Relevant Information
• Intuitive / Ease of Use
• Loads quickly
• No extra plug-ins
• Aesthetically Pleasing (pretty)
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BRAVO DMS
BRAVO DMS
Potential Clients
• “Websites are the business cards of the 21st
Century” - Unknown
• Everybody could benefit from having a website…
• Small Businesses, Restaurants, Self-Employed, Artists,
Musicians, Stay@HomeMom, etc.
[who]
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BRAVO DMS
BRAVO DMS
Web Mediums
• Desktop
• Laptop
• Netbook
• Mobile Phone
• Printer
• Car
• iPad
• TV
[where]
Screen
Resolution?
BRAVO DMS
BRAVO DMS
Technical Skills
Communication Skills
Sales
Engineers
Ideal
Ambition
Technical vs. Communication
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BRAVO DMS
BRAVO DMS
Definitions
Professional:
• participating for gain or livelihood in an activity or field of endeavor often
engaged in by amateur
• exhibiting a courteous, conscientious, and generally businesslike manner in
the workplace
Amateur:
• one who engages in a pursuit, study, science, or sport as a pastime rather
than as a profession
• one lacking in experience and competence in an art or science
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BRAVO DMS
BRAVO DMS
Pro Business Characteristics
• Quality of Work (Portfolio)
• Competitive Pricing
• Integrity / Trust (Customer Referrals)
• Customer Rapport
• Reliability
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BRAVO DMS
BRAVO DMS
First Impressions
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BRAVO DMS
BRAVO DMS
First Impressions
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BRAVO DMS
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BRAVO DMS
BRAVO DMS
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BRAVO DMS
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Pro vs. Amateur
• [email protected]
• Real Business Cards
• Professional Website
• Accepts Credit Cards
• HTML Email
• [email protected]
• Free Business Cards
• Homemade Website
• Cash / Check Only
• Text Email
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BRAVO DMS
BRAVO DMS
Traits of Success
• Communication is the Key to Success
• Never stop learning: 18 Century French Poetry vs. Internet
Technology
• Only compare yourself to the Best: There is ALWAYS room for the
Best
• Become a “jack of all trades”: People are looking for a “web guy/gal”
• Know your customer. Know your competition.
• Differentiate Yourself.
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BRAVO DMS
BRAVO DMS
Small Business Branding Package
• Domain Registration
• Custom HTML5 / CSS3 Website
• Responsive Design
• Mobile Device Compatible
• Cross-Browser Compatible
• Custom Graphics
• Photo Slideshow
• Search Engine Optimization (Basic)
• 1-Year Site Hosting
• 90 Days Maintenance
• 10 Email Addresses
• Logo Design
• Business Card Design
• HTML Email Template
• Postcard / Flyer Design
• Shopping Cart / Donations
• Facebook Page
• Twitter / G+ / LinkedIn
• Product Photography
• Streaming Video
• Streaming Audio
Retail
Value
=
$7,500.00
Bravo
DMS
=
$4,999.00
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BRAVO DMS
BRAVO DMS
Always Be Closing
• Definition of Luck
• Act As If...
• Chicken or the Egg
• Investment vs. Liability
• Think “Yes”
[when]