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Rock Your Website Paul Williams @cyclopslabs [email protected]

Agenda Week 1 • Why your website is important • What ‘The Cloud’ actually is • How the WWW actually works. • How Google gives you search results • How WordPress fits into everything. • Set up your url and web hosting

Agenda Week 2 • Configure your web hosting and install WordPress • Pages vs. Posts • Create a ‘bare bones’ website • WordPress themes

Agenda Week 3 • Use what we know about WP Pages and Posts • WP Plugins • Contact Forms, Google Maps, Social Media, and Videos on your site • Images and Galleries

Agenda Week 4 • More Plugins • Improve Search Engine Optimization (SEO) • Add More Users • Understanding visitor data using Google Analytics • Turn the key, and push the button - ‘Go Live’!

Let’s get started!

Why a website is important • Having a Facebook page only doesn’t count.

Why a website is important • Help your rankings in Google Search results

Why a website is important • Create another sales tool.

Why a website is important • Build Authority

Why a website is important • Build an email list.

“Cloud” Computing

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The Cloud and the Internet are the same thing.

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The Internet is (lots) of connected computers Web sites makes up the www, but are only a small part of what is ‘the Internet’. In addition to web sites there is lots of other data (like images, movies, music, email) That data is passed around via the Internet.

Those ‘Internet’ computers are located all around the world. Some exist to store data, others exist to route the data around from where it’s stored to your computer in your house.

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Webpages Are just a bunch of files, that are put together by the web browser.

You make a request by typing something like “www.mywebpage.com” and the browser sends out a message. ! But the computer makes a call out across the internet to an IP address. ! You could go to : http://173.252.110.27 But it’s easier to just type : facebook.com

And then this happens: ! function envFlush(a){function b(c){for(var d in a)c[d]=a[d];}if(window.requireLazy) {window.requireLazy(['Env'],b);}else{Env=window.Env||{};b(Env);}} envFlush({"ajaxpipe_token":"AXissPAF3Pedg3rr","lhsh":"SAQFXkCcp","khsh":"0`sj`e`rm`s-0fdu^gshdoer-0gc^eurf-3gc^eurf; 1;enbtldou;fduDmdldourCxO`ld-2YLMIuuqSdptdru;qsnunuxqd;rdoe"});CavalryLogger=false;</ script><noscript><meta http-equiv="refresh" content="0; URL=/?_fb_noscript=1" /></noscript><meta name="referrer" content="default" id="meta_referrer" /><title id="pageTitle">Welcome to Facebook - Log In, Sign Up or Learn More</title><meta property="og:site_name" content="Facebook" /><meta property="og:url" content="https://www.facebook.com/" /><meta property="og:image" content="https://www.facebook.com/images/fb_icon_325x325.png" /><meta property="og:locale" content="en_US" /><link rel="canonical" href="https://www.facebook.com/" /><link rel="alternate" media="only screen and (max- width: 640px)" href="https://www.facebook.com/" /><link rel="alternate" media="handheld" href="https://www.facebook.com/" / ><link rel="alternate" hreflang="x-default" href="https://www.facebook.com/" /><link rel="alternate" hreflang="en" href="https:// www.facebook.com/" /><link rel="alternate" hreflang="es" href="https://es-la.facebook.com/" /><link rel="alternate" hreflang="es- es" href="https://es-es.facebook.com/" /><link rel="alternate" hreflang="fr" href="https://fr-fr.facebook.com/" /><link rel="alternate" hreflang="fr-ca" href="https://fr-ca.facebook.com/" /><link rel="alternate" hreflang="id" href="https://id- id.facebook.com/" /><link rel="alternate" hreflang="it" href="https://it-it.facebook.com/" /><link rel="alternate" hreflang="ko" href="https://ko-kr.facebook.com/" /><link rel="alternate" hreflang="th" href="https://th-th.facebook.com/" /><link rel="alternate" hreflang="vi" href="https://vi-vn.facebook.com/" /><meta name="description" content="Facebook is a social utility that connects people with friends and others who work, study and live around them. People use Facebook to keep up with..." /><meta name="robots" content="noodp,noydir" /><noscript><meta http-equiv="X-Frame-Options" content="DENY" /></noscript><link rel="shortcut icon" href="https://fbstatic-a.akamaihd.net/rsrc.php/yl/r/H3nktOa7ZMg.ico" /> <link type="text/css" rel="stylesheet" href="https://fbstatic-a.akamaihd.net/rsrc.php/v2/yq/r/05M-b45yhzv.css" /> <link type="text/css" rel="stylesheet" href="https://fbstatic-a.akamaihd.net/rsrc.php/v2/yD/r/pgV5t1lpQTC.css" /> <link type="text/css" rel="stylesheet" href="https://fbstatic-a.akamaihd.net/rsrc.php/v2/yL/r/x3bsMJyVkPp.css" />

(require("ServerJSDefine")).handleDefines([["URLFragmentPreludeConfig",[], {"incorporateQuicklingFragment":true,"hashtagRedirect":true},137],["BootloaderConfig",[],{},329],["CurrentUserInitialData",[], {"USER_ID":"0","ACCOUNT_ID":"0"},270],["SiteData",[],{"revision": 1320059,"tier":"","push_phase":"V3","pkg_cohort":"EXP1:DEFAULT","vip":"31.13.74.144"},317],["DTSGInitialData",[],{},258],["ISB",[], {},330],["LSD",[],{"token":"AVouH7sg"},323],["BanzaiConfig",[],{"EXPIRY":86400000,"MAX_SIZE":10000,"MAX_WAIT": 150000,"RESTORE_WAIT":150000,"blacklist":["time_spent"],"gks": {"adapterhooks":true,"boosted_pagelikes":true,"boosted_website":true,"boosted_posts":true,"jslogger":true,"miny_compression":tr ue,"pages_client_logging":true,"time_spent_bit_array":true,"time_spent_debug":true,"useraction":true,"videos":true,"visibility_track ing":true,"vitals":true}},7],["AsyncRequestConfig",[],{"retryOnNetworkError":"1"},328],["TrackingConfig",[],{"domain":"https:\/\/ pixel.facebook.com"},325],["ErrorSignalConfig",[],{"uri":"https:\/\/error.facebook.com\/common\/scribe_endpoint.php"},319], ["InitialServerTime",[],{"serverTime":1404792792000},204],["FbtLogger",[],{"logger":null},288],["UFIConstants",[],{"UFIActionType": {"COMMENT_LIKE":"fa-type:comment-like","COMMENT_SET_SPAM":"fa-type:mark-spam","DELETE_COMMENT":"fa-type:delete- comment","DISABLE_COMMENTS":"fa-type:disable-comments","LIVE_DELETE_COMMENT":"fa-type:live-delete- comment","LIKE_ACTION":"fa-type:like","SUBSCRIBE_ACTION":"fa-type:subscribe","REMOVE_PREVIEW":"fa-type:remove- preview","MARK_COMMENT_SPAM":"fa-type:mark-spam","CONFIRM_COMMENT_REMOVAL":"fa-type:confirm- remove","TRANSLATE_COMMENT":"fa-type:translate-comment","COMMENT_LIKECOUNT_UPDATE":"fa-type:comment- likecount-update","GIFT_SUGGESTION":"fa-type:gift-suggestion"},"UFICommentOrderingMode": {"CHRONOLOGICAL":"chronological","RANKED_THREADED":"ranked_threaded","TOPLEVEL":"toplevel","RECENT_ACTIVITY":"re cent_activity","FEATURED":"featured","UNSUPPORTED":"unsupported"},"UFIFeedbackSourceType":{"PROFILE":0,"NEWS_FEED": 1,"OBJECT":2,"MOBILE":3,"EMAIL":4,"PROFILE_APPROVAL":10,"TICKER":12,"NONE":13,"INTERN":14,"ADS": 15,"EVENT_GOING_FLYOUT":16,"PHOTOS_SNOWLIFT":17,"NOTIFICATION_FLYOUT":18,"LOCAL_FEED": 19},"UFIPayloadSourceType":{"UNKNOWN":0,"INITIAL_SERVER":1,"LIVE_SEND":2,"USER_ACTION":3,"ENDPOINT_LIKE": 10,"ENDPOINT_COMMENT_LIKE":11,"ENDPOINT_ADD_COMMENT":12,"ENDPOINT_EDIT_COMMENT": 13,"ENDPOINT_DELETE_COMMENT":14,"ENDPOINT_COMMENT_SPAM":16,"ENDPOINT_REMOVE_PREVIEW": 17,"ENDPOINT_ID_COMMENT_FETCH":18,"ENDPOINT_COMMENT_FETCH":19,"ENDPOINT_TRANSLATE_COMMENT": 20,"ENDPOINT_BAN":21,"ENDPOINT_SUBSCRIBE":22,"ENDPOINT_COMMENT_LIKECOUNT_UPDATE": 23,"ENDPOINT_DISABLE_COMMENTS":24,"ENDPOINT_ACTOR_CHANGE":25},"UFIStatus": {"DELETED":"status:deleted","SPAM":"status:spam","SPAM_DISPLAY":"status:spam-display","LIVE_DELETED":"status:live- deleted","FAILED_ADD":"status:failed-add","FAILED_EDIT":"status:failed-edit","PENDING_EDIT":"status:pending-

edit"},"attachmentTruncationLength":80,"commentTruncationLength":420,"commentTruncationMaxLines": 3,"commentTruncationPercent":0.6,"commentURLTruncationLength":60,"defaultPageSize": 50,"infiniteScrollRangeForQANDAPermalinks":1000,"minCommentsForOrderingModeSelector": 2,"unavailableCommentKey":"unavailable_comment_key"},240],["ProfilePicCropViewerGating",[], {"viewer":false,"zoomcrop":false},404]]);new (require("ServerJS"))().handle({"require":[["markJSEnabled"],["lowerDomain"], ["URLFragmentPrelude"],["Primer"],["Bootloader"]]});

class="_6a _6b product_desc"> See photos and updates from friends in News Feed.

This goes on for 7 more slides…

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Google Search Results Are actually a secret. But we can make some pretty good guesses.

Google Search Results Step 1 - Choose some search phrases

Google Search Results Step 2 - Make sure those phrases actually appear on your website!! *This is overly simplified for now.

Google Search Results A few other tips: • A ‘good’ URL • Inbound Links • A bunch of other stuff that WordPress will do automatically. *This is overly simplified for now.

Google Search Results A bad url is WetAndColorful.com a better url would be umbrellas.com

Google Search Results Often though, 1 or 2 word URLs are already taken. umbrellasInGreenville.com or umbrellasAndRainGear.com will be almost as good.

WordPress And why it’s good for Small Business

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WordPress Offers us: • The ability to quickly create new pages • Keep existing pages updated • It does a lot of additional ‘magic’ to help with SEO. • Nicely handles images • Allows us to ‘drag and drop’ lots of different things.

Homework • If you don’t already have one get a URL and hosting. • If you do already have one, consider the SEO impact

Homework • If you decide to get a new one:
 http://bit.ly/rockyourwebsite • And use the coupon code
 rockyourwebsite14
 for 25% off