Lean UX でまわす、まわるプロダクト開発

by Kazumichi SAKATA

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-FBO69Ͱ·Θ͢ɺ·ΘΔϓϩμΫτ։ൃ ,B[VNJDIJ4BLBUB   !NBSJPTBLBUB 'PSLXFMM-JCSBSZ

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2 ࣗݾ঺հ ࡔాҰྙʢ,B[VNJDIJ4BLBUBʣ ܚጯٛक़େֶ4'$Λଔۀޙɺ೥ʹָఱגࣜձࣾʹೖࣾɻ6*σβΠ φʔͱͯ͠ΩϟϦΞΛελʔτɻ΢ΣϒαʔϏεͷϦχϡʔΞϧ΍ࣄ ۀઓུʹجͮ͘69վળࢪࡦͷཱҊ͔Β࣮຿ͷ਱ߦΛܦݧɻ೥ 1JWPUBM-BCT5PLZPʹೖࣾޙ͸ɺϓϩμΫτϚωʔδϟʔʹస਎͠ɺ -FBO91ͷ։ൃख๏Λ༻͍ͳ͕Βاۀͷ%9Λࢧԉɻͦͷޙɺ $IBUXPSLגࣜձࣾͷ69σΟϨΫλʔͱͯ͠69ઓུͷࡦఆͱࢪࡦཱҊ ΛϦʔυɻ೥ʹגࣜձࣾ.FOUBMMZͷ૑ۀʹՃΘΓ$10ʢ$IJFG 1SPEVDU0G fi DFSʣʹब೚ɻೋࣇͷ෕ɻ

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1IPUPDSFEJU4BUPTIJ"TBOP ൃചϲ݄Ͱ૿࡮͕ܾఆʂ

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4 σβΠϯࢥߟɺΞδϟΠϧ։ൃɺϦʔϯελʔτΞοϓΛ౷߹ͤͨ͞   ϓϩμΫτ։ൃख๏ͷ͜ͱ -FBO69ͱ͸Կ͔ʁ ͸͡Ίʹ w σβΠϯࢥߟɿϢʔβʔͷ՝୊Λಛఆ͠ɺղܾ͢ΔࢳޱΛ୳Δ w ΞδϟΠϧ։ൃɿ͍ͪૣ͘ϢʔβʔʹՁ஋ͷ͋Δ΋ͷΛಧ͚Δ w ϦʔϯελʔτΞοϓɿधཁͷͳ͍ϓϩμΫτͷ։ൃʹ࣌ؒ΍࿑ྗΛ   ͔͚ͯ͠·͏͞·͟·ͳϦεΫΛճආ͠ͳΒ͕ɺ੒ޭͷ֬཰ΛߴΊΔ

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5 ϦʔϯελʔτΞοϓͷͭͷಛ௃ Ձ஋ͷͳ͍։ൃ΍Ձ஋ͷఏڙʹ௚݁͠ͳ͍υΩϡϝϯςʔγϣϯʢதؒ   ੜ੒෺ʣΛ࡞੒͢Δ࣌ؒΛۃྗഉআ͢Δ ແବΛͳ͘͢ σβΠφʔͷΈͳΒͣɺΤϯδχΞɺϓϩμΫτϚωʔδϟʔͳͲϓϩμΫ τʹؔΘΔϝϯόʔ͔Β৽઱ͳ৘ใΛ͞·͟·ͳ؍఺͔Βू໿͢Δ ܧଓతʹձ࿩͢Δ ϓϩτλΠϓʹΑΔݕূظؒΛ୹ॖ͠ɺෆ࣮֬ੑͷߴ͍ཁૉΛ༏ઌతʹ   ໌Β͔ʹ͍ͯ͘͠ ֶशྔΛ૿΍͢

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6 ϦʔϯελʔτΞοϓ ؒҧͬͨ΋ͷΛ   ࡞ͬͯ͠·͏ϦεΫ ΋ͷΛ࡞ΔͨΊͷ࣌ؒ ະݕূͷ··ਐΊΔͱ ϦεΫ͸্͕Γଓ͚Δ සൟʹݕূ͢Δ͜ͱͰϦεΫ͸   ͋·Γ্͕Βͳ͍ʢϦεΫճආʣ ൓෮ֶश

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7 -FBO69ͷϓϩηε σβΠϯ .71ͷߏங Ϧαʔνͱֶश ʰ-FBO69ʢୈ൛ʣʱষ ࢥ͍ࠐΈ΍Ծઆ

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8 -FBO69ͷϓϩηε σβΠϯ .71ͷߏங Ϧαʔνͱֶश ʰ-FBO69ʢୈ൛ʣʱষ ࢥ͍ࠐΈ΍Ծઆ Ϗδωεͷ੒Ռ ϖϧιφ Ϣʔβʔͷ੒Ռ ػೳΞΠσΞ

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9 -FBO69ͷϓϩηε σβΠϯ .71ͷߏங Ϧαʔνͱֶश ʰ-FBO69ʢୈ൛ʣʱষ ࢥ͍ࠐΈ΍Ծઆ w ϫΠϠʔϑϨʔϜ w ϞοΫΞοϓ w ϓϩτλΠϓ

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10 -FBO69ͷϓϩηε σβΠϯ Ϧαʔνͱֶश ʰ-FBO69ʢୈ൛ʣʱষ ࢥ͍ࠐΈ΍Ծઆ ԾઆͷݕূΛ௨ͯ͡νʔϜ ͷֶशྔΛ࠷େԽ͢ΔͨΊ ʹɺ௿ίετͰ༻ҙͰ͖Δ ϓϩμΫτ .71ͷߏங

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11 -FBO69ͷϓϩηε σβΠϯ ʰ-FBO69ʢୈ൛ʣʱষ ࢥ͍ࠐΈ΍Ծઆ ܧଓతͳϦαʔν ίϥϘϨʔςΟϒͳ   Ϧαʔν .71ͷߏங Ϧαʔνͱֶश

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12 -FBO69ʢୈ൛ʣͷ௥Ճ఺ʢʣ -FBO69Ωϟϯόεͷهड़ʢୈೋ෦ɿϓϩηεʣ   -FBO69ͷಋೖϋʔυϧΛԼ͛ΔͨΊʹɺ͜Ε·Ͱͷ-FBO69ͷཁૉ΍ϓϩηε ΛΑΓϩδΧϧʹઆ໌Ͱ͖ΔΑ͏ʹͳͬͨ ΞδϟΠϧ։ൃͱͷ౷߹ʢষʣ   ஶऀͷ໊͕TDSVNPSHͰ69ίʔεΛ։ߨͨ͜͠ͱ͕ಘΒΕͨɺΑΓ࣮ફతͳ   ֶͼ͕൓ө͞Ε͍ͯΔ6OJGZJOHUIF5FBNUP%FMJWFS7BMVF5PHFUIFS

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13 -FBO69ʢୈ൛ʣͷ௥Ճ఺ʢʣ 0,3ͷղઆʢষʣ   ɹ૊৫಺Ͱ0,3Λத৺ͱͨ͠໨ඪઃఆϑϨʔϜϫʔΫ͕޿͘ਁಁ͖ͯͨͨ͠Ίʹɺ   ɹ-FBO69ΛߋʹޮՌతʹద༻͢Δํ๏͕঺հ͞Ε͍ͯΔ ੒Ռओٛʹجͮ͘ϩʔυϚοϓʢষʣ   ɹϏδωε΍Ϣʔβʔͷ੒ՌΛ࣮ݱ͢ΔͨΊͷಓےΛՄࢹԽ͢Δํ๏Λ   ɹֶͿ͜ͱ͕Ͱ͖Δ

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14 -FBO69Ωϟϯόε NJSPKFGGHPUIFMGDPN

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15 -FBO69Ωϟϯόε Ϗδωε্ͷ՝୊ Ϣʔβʔ Ծઆ ࠷ॳʹֶश͢Δඞཁ͕͋Δ  

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16 -FBO69Ωϟϯόεͷ࢓૊Έ ʰ-FBO69ʢୈ൛ʣʱষ Ϗδωε্ͷ՝୊ Ϣʔβʔ Ծઆ ࠷ॳʹֶश͢Δඞཁ͕͋Δ  

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17 -FBO69ΩϟϯόεΛ͏·͘׆༻͢Δํ๏ ࣗ෼ͨͪ͸ϢʔβʔͰ͸ͳ͍͜ͱ͕େલఏ   ϢʔβʔͷͨΊͷϢʔβʔࢹ఺͸ҟͳΔ͜ͱΛཧղ͢Δ͜ͱ -FBO69ΩϟϯόεΛ׬ᘳʹຒΊΑ͏ͱ͸ࢥΘͳ͍͜ͱ   ؒҧ͍ͬͯͯ΋ɺޙ͔Βߋ৽͢Ε͹͍͍ Ծઆ͸͋͘·Ͱ΋ݱ࣌఺ͰΘ͔͍ͬͯΔ͜ͱ͔Β࢝ΊΔ มߋΛڐ༰͢Δ͜ͱɻ͜ͷΩϟϯόεʹهࡌ͔ͨ͠Βͱ͍ͬͯ   ຬ଍ͯ͠͸͍͚ͳ͍ɻֶͼΛಘΔͱ౎౓ݟ௚͢͜ͱ

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ࣄྫ঺հɿ   +3౦೔ຊΞϓϦʮ(0CZ5SBJOʯ   ৽نߏங ݱࡏ͸ʮ+3౦೔ຊެࣜΞϓϦʯʹ౷߹͞Ε͍ͯ·͢ WJEFPDSFEJU&BTU+BQBO3BJMXBZ$PNQBOZ

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19 ϓϩδΣΫτશମͷྲྀΕ A

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20 εςʔΫϗϧμʔ΋ަ͑ͯ໿͔͚࣌ؒͯҎԼͷΞΫςΟϏςΟΛߦ͍·͢ -FBO69ΩϟϯόεΛ࡞੒͢Δ w ϏδωεˍϓϩμΫτΰʔϧ w ૝ఆϢʔβʔʢϓϩτϖϧιφʣ w ιϦϡʔγϣϯҊͱୡ੒͍ͨ͠Ξ΢τΧϜ w ݱ࣌఺Ͱ૝ఆ͞ΕΔϦεΫʢԾઆʣ ϓϩτϖϧιφΛิڧ͢ΔͨΊͷϢʔβʔϦαʔνϓϥϯΛཱͯΔ w ϓϩμΫτσΟεΧόϦʔϑΣʔζ΁   ϦεΫΛճආ͢ΔͨΊͷΞΫγϣϯϓϥϯΛཱͯΔ ϓϩδΣΫτͷΩοΫΦϑ

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ࢀߟɿ w ࣠Ͱߟ͑ΔϓϩμΫτσβΠϯͷγϯϓϧͳҙࢥܾఆํ๏ w Ծઆۦಈܕ69σβΠϯͷεεϝ ϓϩμΫτσΟεΧόϦʔ 21 ԾઆΛ࠷খݶͷ࿑ྗͰݕূͰ͖ΔΞΠσΞΛ֦ࢄ͠ɺ   ϢʔβʔϦαʔν݁Ռ͔ΒϖϧιφΛमਖ਼ɾ೑෇͚ͯ͠ Ϣʔβʔͷղ૾౓Λ্͛Δ ϓϩτϖϧιφͷ࡞੒ ૣظʹֶशɾݕূ͕ඞཁͱͳΔϦεΫ͸Կ͔ΛϚτϦΫ εਤΛ࢖ͬͯ੔ཧ͢Δ ϦεΫͷ༏ઌ౓෇͚

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ϓϩμΫτσϦόϦʔ 22 ϓϩμΫτϚωʔδϟʔɺσβΠφʔɺΤϯδχΞΛ   ͸͡Ίͱ͢ΔओཁͳϓϩδΣΫτϝϯόʔͰɺ࠷খݶͷ   ࿑ྗͰԾઆΛݕূͰ͖Δํ๏Λ໛ࡧɾܾఆ͢Δ ݕূํ๏ͷચ͍ग़͠ ಘΒΕֶͨͼΛه࿥͠ɺΩϟϯόεΛΞοϓσʔτ͢Δɻ ࣮֬ʹΘ͔͍ͬͯΔ͜ͱ͔Β։ൃʹணखɻ   ඞཁʹԠͯ͡ιϦϡʔγϣϯͷϐϘοτΛݕ౼͢Δɻ ֶश݁Ռͷ൓ө

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Ϣʔβʔࢹ఺͕νʔϜ಺Ͱৢ੒͞ΕΔ   ֶͼ΍੒Ռ͕ڞ༗͞ΕΔ͜ͱͰओମੑ͕ੜ·ΕΔ   ࣍ʹݕূ͢΂͖Ծઆ͕໌֬ʹͳΓɺϓϩηε͕·ΘΔ   ೲಘײΛ࣋ͬͯ։ൃ͕ଓ͚ΒΕɺࣗ৴ʹͭͳ͕Δ -FBO69ͷϝϦοτ 23 ΞδϟΠϧ։ൃͰ   খ͘͞ਐΊΔ

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Ξ΢τϓοτ͔ΒΞ΢τΧϜࢥߟ΁ 24 ϏδϣϯΛ࣮ݱ͢ΔͨΊʹϢʔβʔͷߦಈ͕   ͲͷΑ͏ʹมΘ͍ͬͯ͘ͷ͕๬·͍͠ͷ͔Λߟ͑Δ ʮ୭͕ʯʮͲΜͳϕωϑΟοτʯΛʮͲ͏΍ͬͯʯ֫ಘ͢Δ͔ʁ

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࠷ޙʹɿ+FGG(PUIFMGࢯ͔ΒΈͳ͞·΁ͷϝοηʔδ 25 l8FMJWFJOBXPSMEPGDPOUJOVPVTDIBOHFCVJMUPOUPQPGTPGUXBSF5IFUJNF XIFSFXFDPVMEQSFEJDUXIBUUPCVJME IPXUPEFTJHOJU BOEXIBUQFPQMFXJMMEP XJUIJUIBTQBTTFE5IFUPPMTXFIBWFUPEBZFOBCMFVTUPTIJQTNBMMJEFBTJOUPUIF IBOETPGPVSDVTUPNFSTRVJDLMZ UPTFOTFIPXXFMMUIPTFJEFBTNFFUUIFOFFETPG PVSDVTUPNFSTBOEUPSFTQPOEXJUIJNQSPWFNFOUTCBTFEPOUIBUMFBSOJOHBOE JOTJHIU-FBO69UFBDIFTZPVIPXUPEPUIBUBOEIPXUPJOUFHSBUFJUXJUIZPVS TPGUXBSFEFWFMPQNFOUQSBDUJDFTl

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͝੩ௌɺ͋Γ͕ͱ͏͍͟͝·ͨ͠ʂ ,B[VNJDIJ4BLBUB   !NBSJPTBLBUB 'PSLXFMM-JCSBSZ ΞʔΧΠϰಈըɿIUUQTXXXZPVUVCFDPNXBUDI W)V[4N$)&

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"11&/%*9

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-FBO69͕΋ͨΒ͢Ձ஋Λઌͣ͸ཧղ͢Δ   ͦͷՁ஋͕࠷େݶʹൃش͞ΕΔঢ়ଶΛཧղ͢Δ ࣗ෼ࣗ਎ͷ໾ׂΛཧղ͢Δ ૊৫ͷ੒ख़౓Λཧղ͢Δ ૊৫ͳ͍͠͸ϓϩμΫτ։ൃͷ͋ΓํΛཧղ͢Δ ૊৫ʹ-FBO69Λਁಁɾఆணͤ͞Δલʹ 28

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69੒ख़౓Ϟσϧ 29 ೝ஌͞Ε͍ͯͳ͍   69΍ਓؒத৺ઃܭ͸ෆཁͱߟ͍͑ͯΔ ڵຯ͕͋Δ   69΍ਓؒத৺ઃܭͷॏཁੑ͸ཧղ͍ͯ͠Δ͕ɺଟগͷ౤ࢿ͕ٻΊΒΕ͍ͯΔ ౤ࢿ͸͍ͯ͠Δ   69΍ਓؒத৺ઃܭ΁ͷ౤ࢿʹର͢Δ༏ઌ౓͕ߴ͘ɺܗࣜԽΛ͸͡Ί͍ͯΔ ؔ༩͍ͯ͠Δ   69΍ਓؒத৺ઃܭ͸ΫϦςΟΧϧͳ՝୊ͱͯ͠ೝࣝ͠ɺ ϚωδϝϯτΫϥε΋ؔ༩͍ͯ͠Δ ಋೖ͍ͯ͠Δ   69΍ਓؒத৺ઃܭ͕૊৫্ͷઓུʹ͓͍ͯ   ॏཁͳ໾ׂΛՌ͍ͨͯ͠Δ ૊Έࠐ·Ε͍ͯΔ   69΍ਓؒத৺ઃܭ͕૊৫ͷத৺Ͱ   ٞ࿦͞Ε͍ͯΔ 1 2 3 4 5 6 +PIOOZ)PMMBOE "MMSJHIUTSFTFSWFE