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intersections of Product management C. Todd Lombardo @iamctodd

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2009 - 1st PCamp Boston sasha dass brooks rutledge Me

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clock radios & paper planes of product management

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Source: roadsidepictures - flickr

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source: vintageadbrowser.com

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source: vintageadbrowser.com

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source: vintageadbrowser.com

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source: vintageadbrowser.com

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source: vintageadbrowser.com

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Source: google

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Source: WSJ

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@iamctodd Why?!

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You’re way too dumb to figure out if your idea is any good.” Andrew Mason, Founder of Groupon “

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A Tale of an Idea

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alarming details 1 “Example” quotes.

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alarming details 2 A team of 12 ..?! $90k..??

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@iamctodd wTf?!

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@iamctodd No. Just no.

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Innovation Team Existing CTCT Team

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Innovation Team Existing CTCT Team MVP Minimum Viable Product Project Team CTCT

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revolution Innovation Team Existing CTCT Team MVP Minimum Viable Product Project Team CTCT

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revolution evolution Innovation Team Existing CTCT Team MVP Minimum Viable Product Project Team CTCT

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Innovation Team Existing CTCT Team

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Innovation Team Existing CTCT Team clarify

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Innovation Team Existing CTCT Team MVC Minimum Viable Concept clarify

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Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP Minimum Viable Product build clarify

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Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP Minimum Viable Product build clarify integrate Project Team EXISTING PRODUCT

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Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP Minimum Viable Product build clarify New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT

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Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP Minimum Viable Product build clarify New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT

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Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP Minimum Viable Product build clarify scale New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT

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revolution Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP Minimum Viable Product build clarify scale New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT

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evolution revolution Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP Minimum Viable Product build clarify scale New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT

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Design Sprint

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26 RESEARCH INSIGHTS IDEATION PROTOTYPE TEST

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Empathize Define Prototype Test Ideate Discovery Interpretation Experimentation Evolution Ideation

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Source: gv.com; thoughtbot.com; smashngmagazine.com Define Understand Build Test Ideate Understand Diverge Prototype Validate Decide 2013 Unpack Sketch Prototype Test Decide 2015 Empathize Define Prototype Test Ideate Understand Diverge Build Test Converge Discovery Interpretation Experimentation Evolution Ideation

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SMB Marketing Smarts Mobile Content Help

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What happens after the Design sprint? @iamctodd

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} } } DESIGN SPRINT JUMP START AGILE SCRUM

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source: SMashing Mag/D. Dimmick Design Sprint “DISCOVERY” 2-week SCRUM SPRINT

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paper planes @iamctodd

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source: foldnfly.com

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source: flickr

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What are you assuming?

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NEED

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BREAKTHROUGH NEED

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BREAKTHROUGH NEED what really happens

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BREAKTHROUGH NEED assumptions

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@iamctodd be a “designtist”

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DESIGNER SCIENTIST Empathic Maker Forward looking Rigorous Experimental Hypothesis driven

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EXAMPLE

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@iamctodd 7 weeks Idea to paying customer

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life is too short to build something nobody wants.” ash Maurya, Author running Lean “

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product mgmt Sales marketing R&D NOT THESE INTERSECTIONS

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your brain facts assumptions questions THESE

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@iamctodd

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Your opinion doesn't matter. @iamctodd

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Your opinion doesn't matter. Talk to customers. Listen. @iamctodd

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Your opinion doesn't matter. Talk to customers. Listen. Check your assumptions. again. @iamctodd

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Your opinion doesn't matter. Talk to customers. Listen. Check your assumptions. again. Think like a Designtist. @iamctodd

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Your opinion doesn't matter. Talk to customers. Listen. Check your assumptions. again. Think like a Designtist. It’s not failure if you learn. @iamctodd

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when all else fails @iamctodd

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@iamctodd f*** it. TEST it!

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LEARN MORE [email protected] @iamctodd Early Release on O’Reilly Media designsprintbook.com