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LTV

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1 LTV÷CAC 3 3 LTV CAC

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LTV Life Time Value LTV or ONE to ONE

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CAC 1 BtoB CPA CAC Customer Acquisition Cost

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BtoB Sansan https://jp.sansan.com/?trflg=1 b dash https://bdash-marketing.com/ https://www.bizreach.jp/ https://smarthr.jp/ https://www.mckinsey.com/jp https://slack.com/intl/ja-jp/ BIZREACH SmartHR McKinsey Slack

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https://markezine.jp/article/detail/30756

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SaaS l l l LTV l CPA DM : 2 / : 36 : 72 : 18,000

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LTV3000 LTV ÷CAC 3

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LTV6 CPA CAC

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LTV2500 Sansan CAC 300 400

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LTV

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Blossom Street Ventures SaaS 37 ACV Average Contract Value 1 ACV50 360 SaaS 15 10 5 0 5,000 5,000 10,000 10,000 15,000 15,000 20,000 20,000 25,000 25,000 30,000 30,000 35,000 35,000 40,000 40,000

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1000

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100 10,000 10million CAC

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BtoB LTV CAC LTV LTV CAC CAC MAX LTV CAC

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BtoB LTV LTV or 1 2

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1. UX SEO DX SEO Web EFO UX

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1. 10 CV ü ü ü ü ü ü

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1.

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2. 500 領 50 500 5 50 SOHO 5 3,500 2.5 18 400

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Salesforce Sales Cloud SFA Marketing Cloud MA 3. https://www.salesforce.com/jp/products/

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Apple

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1. LTV - CAC Negative Churn ,

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1. LTV LTV CAP 40 20 1 8 は 領 200 3,000 24 よ PMF / 2000 330 26.4 よ PMF / 500 600 - - × 100 500 3600 600 14.4 36 よ 100 6800 60 16.3 × LTV

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2. 5 10 LTV 600 http://www.tdb.co.jp/trivia/index.html

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LTV CAC Strength of Network Effects Network Size

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CAC https://www.insource.co.jp/index.html ASKUL https://www.askul.co.jp/

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CAC https://www.motivation-cloud.com/ https://hrmos.co/ https://www.salesforce.com/jp/products/pardot/overview/ HARMOS Pardot

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LTV MA

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LTV