Open Source as a Business

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Alexander Reelsen [email protected] @spinscale Open Source as a Business

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2012

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> 1000

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> 20 ofﬁces

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distributed

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scalable

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Elastic Stack

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Open Source

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Elasticsearch

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Kibana

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Logstash

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Beats

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APM

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Open Code

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Machine Learning

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Security

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Alerting

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Monitoring

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Management

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SaaS

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Elastic Cloud

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Elastic Cloud Enterprise

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Site Search

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App Search

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Use-Cases

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logging

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metrics

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APM

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operational analytics

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security analytics

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business analytics

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full text search

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enterprise search

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The hard facts Open Source

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What is Open Source? https://opensource.org/licenses

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Are you …

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… using Open Source?

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… opening issues?

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… contributing back?

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tco

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transparency

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enthusiasts available

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don't reinvent the wheel

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obligation to contribute back

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give away software for free

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development model

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There is no such thing! Open Source as a business model

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98.5% OF THE CODE EVER PUT INTO THE CORE OF PUPPET WAS PUT IN THERE BY SOMEBODY I PAID. Luke Kaines, founder of Puppet https://www.geekwire.com/2018/might-time-big-cloud-share-wealth-open-source-startups/

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Open Source ≠ business model

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open source companies

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OPEN SOURCE IS NOT A BUSINESS MODEL - IT’S A DISTRIBUTION MODEL Shay Banon, CEO & Founder Elastic

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adoption

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top down

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bottom up

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training

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support

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certiﬁcation

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consulting

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SaaS

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commercial add-ons

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orchestration & management

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Risks

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sustainable income

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renewal rates

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ease of use

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consulting & trainings

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competing products

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cloud providers

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lock-in

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common goals

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hidden agendas

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dependencies

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Elastic edition Open Source as a business model

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t 2016 2015 2014 2013 2012 2017 2018 Open Source Commercial Support/Education/Consulting SaaS

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2016 2015 2014 2013 2012 2017 2018 Open Source language clients APM

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t 2016 2015 2014 2013 2012 2017 2018 Open Source Commercial Support/Education/Consulting SaaS

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t 2016 2015 2014 2013 2012 2017 2018 Commercial Monitoring Security Alerting Graph Machine Learning App Search Site Search SQL

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t 2016 2015 2014 2013 2012 2017 2018 Open Source Commercial Support/Education/Consulting SaaS

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t 2016 2015 2014 2013 2012 2017 2018 Support/Education/Consulting Support Training Consulting Specialization Certiﬁcation

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t 2016 2015 2014 2013 2012 2017 2018 Open Source Commercial Support/Education/Consulting SaaS

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t 2016 2015 2014 2013 2012 2017 2018 SaaS Elastic Cloud ECE

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no enterprise version!

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commercial code can be open!

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community

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… as a modern company culture Open Source

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distributed

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asynchronous

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intrinsic

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transparent

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communication

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burnout

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technology as enabler

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‣ ... is more than just code! ‣ ... ≠ business model ‣ ... ≠ chaos ‣ ... can be in the DNA of a company Open Source

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… ask all the things! have fun at Oktoberfest! Discussion

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‣ https://www.elastic.co/about/why-open-source ‣ https://www.elastic.co/blog/doubling-down-on-open ‣ https://www.influxdata.com/blog/its-time-for-the-open-source-community-to-get-real/ ‣ https://twitter.com/mattklein123/status/1032115153335017473 ‣ https://github.com/nayafia/lemonade-stand ‣ https://en.wikipedia.org/wiki/FoundationDB ‣ https://rethinkdb.com/blog/rethinkdb-shutdown/ Links