HEADLINE #1
Elon Musk Gets
Fined Because of
Something He
Tweeted, Who’s
Next?
HEADLINE #2
Elon Musk Gets
Fined Because of
Something He
Tweeted. Who’s
Next?
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HEADLINE #1
Elon Musk Gets
Fined Because of
Social Media, Who’s
Next?
HEADLINE #2
Elon Musk Gets
Fined Because of
Social Media. Who’s
Next?
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HEADLINE #1
Elon Musk Was Once
a Regular at This
Sandwich Shop. Now
It’s Going Bankrupt.
HEADLINE #2
Elon Musk Was Once
a Regular at This
Sandwich Shop, Now
It’s Going Bankrupt.
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HEADLINE #1
Elon Musk Was Once
a Regular at This
Sandwich Shop. Now
It’s Going Bankrupt.
HEADLINE #2
Elon Musk Was Once
a Regular at This
Sandwich Shop, Now
It’s Going Bankrupt.
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Be Consistent in
Your Capitalization
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TITLE CASE
Elon Musk Tries
to Impress Girl-
friend, Loses
Job and $20M
CAPITALIZE EACH WORD
Elon Musk Tries
To Impress Girl-
friend, Loses
Job And $20M
SENTENCE CASE
Elon Musk tries
to impress girl-
friend, loses job
and $20M
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TITLE CASE
Elon Musk Tries
to Impress Girl-
friend, Loses
Job and $20M
CAPITALIZE EACH WORD
Elon Musk Tries
To Impress Girl-
friend, Loses
Job And $20M
SENTENCE CASE
Elon Musk tries
to impress girl-
friend, loses job
and $20M
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No content
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Don’t Spell Out
“Dollars”
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HEADLINE #1
Can a Tweet Cost
$20 Million? Ask the
Now-Former
Chairman of Tesla.
HEADLINE #2
Can a Tweet Cost 20
Million Dollars? Ask
the Now-Former
Chairman of Tesla.
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HEADLINE #1
Can a Tweet Cost
$20 Million? Ask the
Now-Former
Chairman of Tesla.
HEADLINE #2
Can a Tweet Cost 20
Million Dollars? Ask
the Now-Former
Chairman of Tesla.
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Steal From the
Smartest
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HEADLINE #1
5 Questions About
That Controversial
Elon Musk Tweet
You Were Too
Embarrassed to Ask
HEADLINE #2
Elon Musk’s Latest
Controversial Tweet
Could Be His Last
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HEADLINE #1
5 Questions About
That Controversial
Elon Musk Tweet
You Were Too
Embarrassed to Ask
HEADLINE #2
Elon Musk’s Latest
Controversial Tweet
Could Be His Last
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Be Bold
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HEADLINE #1
The SEC’s $40 Million
Fine Against Elon
Musk and Tesla Is
Meaningless
HEADLINE #2
The SEC Slaps Elon
Musk and Tesla With
a $40 Million Fine
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HEADLINE #1
The SEC’s $40 Million
Fine Against Elon
Musk and Tesla Is
Meaningless
HEADLINE #2
The SEC Slaps Elon
Musk and Tesla With
a $40 Million Fine
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HEADLINE #1
The SEC Says Elon
Musk Needs Adult
Supervision
HEADLINE #2
The SEC Says Elon
Musk Is a Dangerous
Child Who Needs
Adult Supervision
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HEADLINE #1
The SEC Says Elon
Musk Needs Adult
Supervision
HEADLINE #2
The SEC Says Elon
Musk Is a Dangerous
Child Who Needs
Adult Supervision
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Use Evocative
Words
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HEADLINE #1
Thanks to One Dumb
Tweet, Elon Musk Is
No Longer the
Chairman of Tesla
HEADLINE #2
Thanks to One
Tweet, Elon Musk Is
No Longer the
Chairman of Tesla
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HEADLINE #1
Thanks to One Dumb
Tweet, Elon Musk Is
No Longer the
Chairman of Tesla
HEADLINE #2
Thanks to One
Tweet, Elon Musk Is
No Longer the
Chairman of Tesla
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HEADLINE #1
How Elon Musk
Deceived the Public
to Boost Revenue
HEADLINE #2
How Elon Musk
Misled the Public
to Boost Revenue
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HEADLINE #1
How Elon Musk
Deceived the Public
to Boost Revenue
HEADLINE #2
How Elon Musk
Misled the Public
to Boost Revenue
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Make It Personal
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HEADLINE #1
Here Are 20 Million
Reasons to Avoid
Twitter
HEADLINE #2
Here Are 20 Million
Reasons You Should
Avoid Twitter
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HEADLINE #1
Here Are 20 Million
Reasons to Avoid
Twitter
HEADLINE #2
Here Are 20 Million
Reasons You Should
Avoid Twitter
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HEADLINE #1
Calling All Tesla
Stockholders: The
Company Is Being
Run by a Maniac
HEADLINE #2
Calling All Tesla
Stockholders: Our
Company Is Being
Run by a Maniac
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HEADLINE #1
Calling All Tesla
Stockholders: The
Company Is Being
Run by a Maniac
HEADLINE #2
Calling All Tesla
Stockholders: Our
Company Is Being
Run by a Maniac
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Make It Immediate
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Just Here
Right Now
Meet This
Inside
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HEADLINE #1
Who Is Elon Musk?
HEADLINE #2
Meet Elon Musk, the
Guy Who Lost $20
Million This Morning
Because of a Single
Tweet
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HEADLINE #1
Who Is Elon Musk?
HEADLINE #2
Meet Elon Musk, the
Guy Who Lost $20
Million This Morning
Because of a Single
Tweet
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HEADLINE #1
This Elon Musk
Tweet Just Caused
the Stock Market to
Crash
HEADLINE #2
A Tweet From Elon
Musk Caused the
Stock Market to
Crash
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HEADLINE #1
This Elon Musk
Tweet Just Caused
the Stock Market to
Crash
HEADLINE #2
A Tweet From Elon
Musk Caused the
Stock Market to
Crash
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HEADLINE #1
Read the Tweet That
Cost $40 Million
HEADLINE #2
This Is the World’s
Most Expensive
Tweet
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HEADLINE #1
Read the Tweet That
Cost $40 Million
HEADLINE #2
This Is the World’s
Most Expensive
Tweet