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Presenting and Writing about Your Work Yesenia Perez-Cruz— June 8, 2017

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The Great Discontent— September, 2014

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● We all have valuable knowledge to share ● Speaking and writing help you learn to craft an argument ● Articulating your ideas helps you question and refine them ● Researching talk content helps you learn new things Reasons to share your work

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● I want to write more. ● I want to get more comfortable presenting work. ● I need help picking topics. ● How do you craft a narrative? ● What are some low impact, quick ways to write and present? Survey Results

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1. Finding Topics 2. Writing about your work 3. Finding a narrative 4. Presenting work Agenda

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Finding Topics

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1. Talk about what you know 2. Talk about what you’d like to know 3. Talk about what you’ve done recently Finding a topic

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A popular or controversial topic Your niche or unique angle

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“Think about what you love, where you come from, where you are, what you do, what you wish you were doing, and what makes you special. Come up with a spread of information that answers these questions. At the intersection of all these things you will find your strongest topic.” —Rachel Nabors “Finding Your Killer Talk Idea” Finding your angle

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Design systems What you love, where you come from, where you are, what you do, what you wish you were doing, and what makes you special. Visual design Responsible design Leading with empathy PHL & PR Inclusion

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Case study

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Quick points on a single topic https://una.im

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Show your process

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What went wrong?

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Vet your topic

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Start with the lowest barrier to entry

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Writing is cheaper and less time-consuming than giving a talk.

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I gauge interest to a blog post with a tweet And turn popular blog posts into talks.

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1. How can we help each other come up with topics to write or speak about? 2. Any questions on how to find a topic? Finding topics

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Writing about your work

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1. Getting started 2. Time blocking 3. Editing 4. Proof-reading Writing about your work

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Getting started is the hardest part.

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What are the main takeaways for this piece?

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Shitty first drafts

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Shitty first drafts “So I'd start writing without reining myself in. It was almost just typing, just making my fingers move. And the writing would be terrible. I'd write a lead paragraph that was a whole page, even though the entire review could only be three pages long…” —Anne Lamott “Bird by Bird”

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Editing & Proofreading 1. Second draft: start to figure out the narrative and pacing 2. Share with an editor for feedback on flow and narrative 3. Third draft 4. Proofread and gather assets

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Finding a Narrative

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Hook Point 1 Point 2 Point 3 Conclusion Punch/ Attention Getter Recap/Call-to-action/Bigger idea

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https://www.ted.com/talks/nancy_duarte_the_secret_structure_of_great_talks

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Hook Problem Cause Solution Conclusion Punch/ Attention Getter What is the problem? Who does it affect? Why is it important? What causes this problem? How are you going to solve this problem? How do you know this solution works? Recap/Call-to-action/Bigger idea

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Hook

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Problem

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Cause

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Solution

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Conclusion

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Experiment with narratives and find what works for the story that you’re telling

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Presenting Work

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1. Set the stage 2. Sell the benefits of the work 3. Guide the feedback Presenting your work

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Setting the stage

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1. What are you reviewing? 2. What is new or how has it changed since the last time they saw it? 3. Why were these decisions made? 4. What do you need from them? (Feedback, approval?) 5. What they should expect from you next and when Setting the stage https://twitter.com/sophshepherd/status/803338955181658112

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Sell the benefits of the work

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1. What problem does it solve? 2. How does it affect the user? 3. Why is it better than the alternative? Selling the benefits of the work

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Guide the feedback

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1. What type of feedback are you looking for? (UX, visuals, content, etc?) 2. Ask prompting questions Guide the feedback

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