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Hierarchy of Developer Needs Julia Ferraioli Senior Developer Maslow Advocate @juliaferraioli google.com/+JuliaFerraioli Thursday, May 22, 14

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Creative Commons image courtesy of Nina Matthews Thursday, May 22, 14

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How did I get here? • Research • Software engineering • Research (reprise) • Developer relations Thursday, May 22, 14

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Financial gain Shiny objects Respect and recognition Utilitarianism Socialization Self improvement What drives my community? Thursday, May 22, 14

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Creative Commons image courtesy of Luc Galoppin Thursday, May 22, 14

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Image courtesy of my bad planning Thursday, May 22, 14

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But I’m a developer! I know what my developers need. Thursday, May 22, 14

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Creative Commons image courtesy of Duncan Hull Thursday, May 22, 14

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My mistake Reference docs Code samples Tutorials Discussion forum Online courses Thursday, May 22, 14

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This works... sometimes Thursday, May 22, 14

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You have to ask your developers • Hit the pavement • Structured engagement • Informal engagement • Research (costly) Thursday, May 22, 14

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Developer Profiles Enthusiasts Founder Enterprise Engineer Thursday, May 22, 14

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No one hierarchy to rule them all Image used with permission of of Mirach Ravaia Thursday, May 22, 14

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Back to the mistake Reference docs Code samples Tutorials Discussion forum Online courses Thursday, May 22, 14

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Time to shuffle Online courses Tutorials Libraries, SDKs, gems Code samples Reference docs Thursday, May 22, 14

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Time to shuffle User groups Tutorials Code samples Reference docs Showcases Thursday, May 22, 14

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Time to shuffle Reference docs Paid support Code samples Online courses Libraries Thursday, May 22, 14

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Debugging your hierarchy Thursday, May 22, 14

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Thanks! Images by Connie Zhou Thursday, May 22, 14

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Traditional random slide Thursday, May 22, 14