ビッグデータを使ってバナーを動的表示させたらコンバージョンが 350% 増加した話

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ϏοάσʔλΛ࢖ͬͯόφʔΛಈతදࣔͤͨ͞Β ίϯόʔδϣϯ͕૿Ճͨ͠࿩ ʙ(PMBOHY1SFTUPͰͷߴ଎ूܭॲཧͱ%PDLFSΛར༻ͨ͠#MVF(SFFO%FQMPZNFOUʹΑΔແఀࢭͷ"1*ʙ %..DPN-BCPγεςϜຊ෦Ϗοάσʔλ෦%3&νʔϜ٢ాཾഅ

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5 Copyright © since 1998 DMM All Rights Reserved. άϧʔϓʹ͍ͭͯ %..DPN(SPVQ͸ɺಈը΍ిࢠॻ ੶ͳͲͷμ΢ϯϩʔυൢച΄͔ɺήʔ Ϝ΍௨ൢɺΦϯϥΠϯϨϯλϧͳͲ Λఏڙ͢ΔαΠτʮ%..DPNʯͷ ߏங͔ΒӡӦ·ͰΛख͕͚͍ͯΔά ϧʔϓͰ͢ɻ "CPVU(SPVQ ԯԁ ച্ߴਪҠ˞ ʢԯԁʣ ʢ೥݄ʣ ※DMM.com、DMM.comラボ、DMM.com証券、DMM.com OVERRIDE、DMM.com Base、他連結 ձһ਺ਪҠ ձһ਺ ສਓಥഁʂ ʢ೥݄ʣ ʢສਓʣ ※海外会員含む גࣜձࣾ%..DPN ࣄۀͷاըɾӦۀ %..DPNϥϘ γεςϜ։ൃɾӡӦ ωοτϫʔΫΠϯϑϥͷఏڙ 8FCϚʔέςΟϯάגࣜձࣾ גࣜձࣾ%..DPNূ݊ '9ɾ$'%ͷӡӦ גࣜձࣾ%..GVUVSFXPSLT %..735)&"5&3ͷӡӦ͓Αͼ ϓϩσϡʔεɾاըɺ Իָɾө૾ίϯςϯπͷ੍࡞ גࣜձࣾ%..DPN#BTF %*4$ϝσΟΞͷϓϨεɺΞοηϯϒϦۀ຿ ෺ྲྀαʔϏεࣄۀ %7%ɺ$%ɺ#%ͳͲͷιϑτϨϯλϧࣄۀ גࣜձࣾ%..DPN07&33*%& %..(".&4੍࡞ɾӡӦ %%σβΠϯ੍࡞ ήʔϜωοτϫʔΫΠϯϑϥͷӡ༻

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12 Copyright © since 1998 DMM All Rights Reserved. Ϗοάσʔλ෦ʹ͓͚Δ͜Ε·Ͱͷ׆ಈ %FWFMPQFST4VNNJU8JOUFSɿ4QBSLʹΑΔϦΞϧλΠϜϨίϝϯυ %FWFMPQFST4VNNJU'6,60,"ɿ,BGLBɾ)#BTFʹΑΔϏοάσʔλऩू $MPVEFSB8PSME5PLZPɿ4QBSL,BGLBΛ࢖ͬͨΞʔΩςΫνϟઆ໌ )BEPPQ4QBSL$POGFSFODF+BQBOɿ)JWFPO4QBSLΛ׆༻ͨ͠ߴ଎σʔλ෼ੳ *#.%BUBQBMPP[B5PLZPɿ%..DPNʹ͓͚ΔϏοάσʔλॲཧͷͨΊͷ42-׆༻ज़ $MPVEFSB8PSME5PLZPɿ%FFQ-FBSOJOHΛ༻͍ͨྨࣅը૾Ϩίϝϯυ 4QBSLΛ׆༻ͨ͠ΞδΞύγϑΟοΫॳͷϨίϝϯυج൫࣮ݱ IUUQXXXDMPVEFSBDPKQDVTUPNFSTENNIUNM

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16 Copyright © since 1998 DMM All Rights Reserved. ࢪࡦͷ֓ཁ ͦΕͧΕͷλΠτϧʹରͯ͠ Ϣʔβʔ୯ҐͰͭͷηάϝϯςʔγϣϯΛߦ͍ %..(".&4τοϓʹදࣔͤ͞ΔόφʔΛ੾Γ෼͚ͯಈతදࣔ ͭͷηάϝϯςʔγϣϯ w ະར༻ w ՝ۚʢ8Ҏ಺ʹ՝ۚΛ͍ͯ͠Δʣ w ඇ՝ۚʢ8Ҏ಺ʹ՝ۚΛ͍ͯ͠ͳ͍ʣ w ٳ຾ʢ8Ҏ্ར༻͍ͯ͠ͳ͍ʣ ˞ηάϝϯςʔγϣϯϢʔβʔͷঢ়ଶ΍χʔζʹԠͯ͡άϧʔϐϯά͢Δख๏

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35 Copyright © since 1998 DMM All Rights Reserved. શମͷγεςϜߏ੒ )BEPPQ #BUDI 3%# "1* %..(".&4 Ϗοάσʔλج൫্ͷσʔλ w ϢʔβʔϚελʔ w ϢʔβʔຖͷϩάΠϯཤྺ w Ϣʔβʔຖͷ՝ۚཤྺ Ϗοάσʔλج൫ʹ֨ೲ͞Εͨ σʔλ͔Βηάϝϯτ৘ใΛूܭ 3%#͔ΒσʔλΛ औಘͯ͠+40/Ͱฦ͢ "1*͔Βऔಘͨ͠ Ϣʔβʔຖͷηάϝϯτ৘ใΛ ݩʹόφʔΛಈతදࣔ͢Δ

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37 Copyright © since 1998 DMM All Rights Reserved. શମͷγεςϜߏ੒ )BEPPQ #BUDI 3%# "1* %..(".&4 )JWFςʔϒϧʹΠϯϙʔτ w ϢʔβʔϚελʔ w ϢʔβʔຖͷϩάΠϯཤྺ w Ϣʔβʔຖͷ՝ۚཤྺ )JWFςʔϒϧʹ֨ೲ͞Εͨ σʔλ͔Βηάϝϯτ৘ใΛूܭ 3%#͔ΒσʔλΛ औಘͯ͠+40/Ͱฦ͢ "1*͔Βऔಘͨ͠ Ϣʔβʔຖͷηάϝϯτ৘ใΛ ݩʹόφʔΛಈతදࣔ͢Δ

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43 Copyright © since 1998 DMM All Rights Reserved. #MVF(SFFO%FQMPZNFOUͱ͸ʁ w ՔಇܥͷΞϓϦΛ࠶σϓϩΠ͢ΔͰ͸ͳ͘ɺ଴ػܥͱͯ͠৽ͨͳΞϓϦ ΛσϓϩΠޙʹՔಇܥͱ଴ػܥΛ੾Γସ͑ΔσϓϩΠख๏ w αʔϏεΠϯͷલʹຊ൪؀ڥͰͷಈ࡞ݕূՄೳ w ਝ଎ͳϩʔϧόοΫ΋࣮ݱՄೳ w σϓϩΠख๏Ͱ͋ͬͯϗοτελϯόΠͰ͸ͳ͍ IUUQTNBSUJOGPXMFSDPNCMJLJ#MVF(SFFO%FQMPZNFOUIUNM

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54 Copyright © since 1998 DMM All Rights Reserved. ಺෦తͳ ੾Γସ͑ͷ࢓૊Έ d/HJOYDPOGd VQTUSFBNCMVF\ TFSWFSCMVF ^ VQTUSFBNHSFFO\ TFSWFSHSFFO ^ TFSWFS\ MJTUFOEFGBVMU MPDBUJPO\ QSPYZ@QBTTIUUQCMVF ^ ^ TFSWFS\ MJTUFO MPDBUJPO\ QSPYZ@QBTTIUUQHSFFO ^ ^

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55 Copyright © since 1998 DMM All Rights Reserved. ಺෦తͳ ੾Γସ͑ͷ࢓૊Έ d/HJOYDPOGd VQTUSFBNCMVF\ TFSWFSCMVF ^ VQTUSFBNHSFFO\ TFSWFSHSFFO ^ TFSWFS\ MJTUFOEFGBVMU MPDBUJPO\ QSPYZ@QBTTIUUQCMVF ^ ^ TFSWFS\ MJTUFO MPDBUJPO\ QSPYZ@QBTTIUUQHSFFO ^ ^ EPDLFSFYFDJUOHJOYTXJUDIHSFFO ˞/HJOYίϯςφ಺ʹOHJOYDPOGΛ ॻ͖׵͑ΔεΫϦϓτΛஔ͍͓ͯ͘ /HJOYίϯςφ಺ͷεΫϦϓτΛ࣮ߦ

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56 Copyright © since 1998 DMM All Rights Reserved. ಺෦తͳ ੾Γସ͑ͷ࢓૊Έ d/HJOYDPOGd VQTUSFBNCMVF\ TFSWFSCMVF ^ VQTUSFBNHSFFO\ TFSWFSHSFFO ^ TFSWFS\ MJTUFOEFGBVMU MPDBUJPO\ QSPYZ@QBTTIUUQHSFFO ^ ^ TFSWFS\ MJTUFO MPDBUJPO\ QSPYZ@QBTTIUUQCMVF ^ ^ EPDLFSFYFDJUOHJOYTXJUDIHSFFO ˞/HJOYίϯςφ಺ʹOHJOYDPOGΛ ॻ͖׵͑ΔεΫϦϓτΛஔ͍͓ͯ͘ /HJOYίϯςφ಺ͷεΫϦϓτΛ࣮ߦ

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59 Copyright © since 1998 DMM All Rights Reserved. ಺෦తͳ੾Γସ͑ͷ࢓૊Έ /HJOYDPOUBJOFS #MVF"1* DPOUBJOFS (SFFO"1* DPOUBJOFS ൪1PSUՔಇܥ὎଴ػܥ #MVF ൪1PSU଴ػܥ὎Քಇܥ (SFFO ˞#MVFͱ(SFFOͷ"1*͸֤ίϯςφͰ൪1PSUͰ-JTUFO /HJOY͕"QQʹ1SPYZ1BTT

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62 Copyright © since 1998 DMM All Rights Reserved. શମͷγεςϜߏ੒ )BEPPQ #BUDI 3%# "1* %..(".&4 )JWFςʔϒϧʹΠϯϙʔτ w ϢʔβʔϚελʔ w ϢʔβʔຖͷϩάΠϯཤྺ w Ϣʔβʔຖͷ՝ۚཤྺ )JWFςʔϒϧʹ֨ೲ͞Εͨ σʔλ͔Βηάϝϯτ৘ใΛूܭ 3%#͔ΒσʔλΛ औಘͯ͠+40/Ͱฦ͢ "1*͔Βऔಘͨ͠ Ϣʔβʔຖͷηάϝϯτ৘ใΛ ݩʹόφʔΛಈతදࣔ͢Δ

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63 Copyright © since 1998 DMM All Rights Reserved. ͜ͷࢪࡦΛ࣮ࢪ͢Δ্Ͱඞཁͳ͜ͱ Ϣʔβʔͷঢ়ଶ͸ৗʹมΘΓଓ͚Δ ৽ͨͳࢪࡦ΁ͷରԠ͕༰қͰϦΞϧλΠϜͳσʔλॲཧ͕ՄೳͳγεςϜ͕ඞཁ ೔ʹԿ౓΋σϓϩΠΛͯ͠5SZ&SSPSΛ܁Γฦ͍ͨ͠὎"1*ͷ#(%FQMPZͰΫϦΞ %..શϢʔβʔͷηάϝϯτ৘ใΛҰׅͰߴ଎ʹॲཧ͢Δ὎#BUDIͰΞϓϩʔν͍ͯ͘͠

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71 Copyright © since 1998 DMM All Rights Reserved. HPCJOEBUBʹ͍ͭͯ w ੩తϑΝΠϧΛ(PͷϦιʔεͱͯ͠ੜ੒ w 42-ϑΝΠϧΛόΠφϦʹؚΊΔͨΊʹ࢖༻ ˞HP͸KBWBͷΑ͏ʹKBSͷதʹϦιʔεϑΝΠϧΛؚΊΒΕͳ͍ 6TBHFNBJOHP HPHFOFSBUFHPCJOEBUBPTRMTRMHPQLHTRMTRMʜ HPHFOFSBUF

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81 Copyright © since 1998 DMM All Rights Reserved. Ϣʔβʔηάϝϯτूܭʹ͓͚Δ)JWFͱ1SFTUPͷ଎౓ൺֱ 1SFTUPͰͷूܭɿ ෼ )JWFPO.BQ3FEVDFͰͷूܭɿ෼ ສ-&'5065&3+0*/਺ສ݅-&'5065&3+0*/਺ສ݅ w Ϣʔβʔ਺ʢ ສʣYήʔϜλΠτϧʢछʣ ສ w ϢʔβʔຖͷϩάΠϯཤྺʢ਺ສ݅ʣ w Ϣʔβʔຖͷ՝ۚཤྺʢ਺ສ݅ʣ

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83 Copyright © since 1998 DMM All Rights Reserved. ͜ͷࢪࡦΛ࣮ࢪ͢Δ্Ͱඞཁͳ͜ͱ Ϣʔβʔͷঢ়ଶ͸ৗʹมΘΓଓ͚Δ ৽ͨͳࢪࡦ΁ͷରԠ͕༰қͰϦΞϧλΠϜͳσʔλॲཧ͕ՄೳͳγεςϜ͕ඞཁ ೔ʹԿ౓΋σϓϩΠΛͯ͠5SZ&SSPSΛ܁Γฦ͍ͨ͠὎"1*ͷ#(%FQMPZͰΫϦΞ %..શϢʔβʔͷηάϝϯτ৘ใΛҰׅͰߴ଎ʹॲཧ͢Δ὎1SFTUPͰͷߴ଎ूܭͰΫϦΞ

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86 Copyright © since 1998 DMM All Rights Reserved. ςʔϒϧߏ੒΋#MVF(SFFO #BUDIʢ(PMBOH1SFTUPʣ #MVF5BCMF (SFFO5BCMF 3FGFSFODF5BCMF )BEPPQ "1* "1*͕ूܭσʔλΛऔಘ͢Δ·ͰͷྲྀΕ "1*͕ࢀর͢ΔςʔϒϧΛ໰͍߹ΘͤΔ ࢀর͢Δςʔϒϧͷ৘ใΛฦ͢ "1*͕࣮σʔλ͕֨ೲ͞ΕͨςʔϒϧΛࢀর͢Δ

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88 Copyright © since 1998 DMM All Rights Reserved. σʔλूܭͷྲྀΕ #MVF5BCMF (SFFO5BCMF 3FGFSFODF5BCMF )BEPPQ "1* ଴ػܥͷςʔϒϧΛߋ৽ ଴ػܥͷ(SFFOςʔϒϧΛ࡟আ $5"4 $3&"5&5"#-&"44&-&$5 Ͱσʔλͷ*/4&35 "-5&35"#-&Ͱ*OEFYΛઃఆ #BUDIʢ(PMBOH1SFTUPʣ

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92 Copyright © since 1998 DMM All Rights Reserved. ϋϚΓͲ͜Ζ w %PDLFS(PMBOHपΓ w HPCVJMEͨ͠όΠφϦ͕࣮ߦͰ͖ͳ͍ w 1SFTUPपΓ w */4&35࣌ʹେจࣈςʔϒϧ໊Λೝࣝͯ͘͠Εͳ͍ w 1SFTUPͰ*/4&35$5"4Λ࣮ߦ͢Δࡍʹ8JUI͕۟࢖͑ͳ͍ w */%&9ఆٛࡁΈςʔϒϧ΁ͷ*/4&35͕ίέΔ

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96 Copyright © since 1998 DMM All Rights Reserved. HPCVJMEͨ͠όΠφϦ͕࣮ߦͰ͖ͳ͍ w Τϥʔൃੜ࣌ʹར༻͍ͯͨ͠EPDLFSJNBHF͕HPMBOHBMQJOF w "MQJOF-JOVYʹ͸ඪ४ͰHMJCDύοέʔδ͕ఏڙ͞Ε͍ͯͳ͍ w EPDLFSJNBHF͕খ͍͞ͷ͸ྑ͍͜ͱ͕ͩ߆Δඞཁ͸ͳ͍ ὎HPMBOHXIFF[Zʹมߋͯ͠ղܾ HPMBOHBMQJOFɿ.#"MQJOF-JOVYʢHMJCDͳ͠ʣ HPMBOHXIFF[Zɿ.#%FCJBOܥʢHMJCD͋Γʣ HPMBOHɿ.#%FCJBOܥʢHMJCD͋Γʣ

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98 Copyright © since 1998 DMM All Rights Reserved. */4&35࣌ʹେจࣈςʔϒϧ໊Λೝࣝͯ͘͠Εͳ͍ w 1SFTUPଆͰ*/4&35*/50UBCMF@(3&&/ͱͨ͠ͱ͖ʹUBCMF@HSFFOͱ͞ΕͯΔ༷ࢠ w .BSJB%#ଆ͸UBCMF@(3&&/ͳͷͰUBCMF@HSFFO͸ଘࡏ͠ͳ͍ͱౖΒΕΔ ὎TV⒏YΛେจࣈͰ͸ͳ͘খจࣈʹϦωʔϜͯ͠ղܾ

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104 Copyright © since 1998 DMM All Rights Reserved. ࢪࡦͷഎܠͱ֓ཁ ࠓޙਪ͍͖͍ͯͨ͠λΠτϧͷϢʔβʔͷྲྀྔΛ૿Ճ͍ͤͨ͞ ͦΕͧΕͷλΠτϧʹରͯ͠Ϣʔβʔ୯ҐͰͭͷηάϝϯςʔγϣϯΛߦ͍ %..(".&4τοϓʹදࣔͤ͞ΔόφʔΛ੾Γ෼͚ͯಈతදࣔ ͭͷηάϝϯςʔγϣϯ w ະར༻ w ՝ۚʢ8Ҏ಺ʹ՝ۚΛ͍ͯ͠Δʣ w ඇ՝ۚʢ8Ҏ಺ʹ՝ۚΛ͍ͯ͠ͳ͍ʣ w ٳ຾ʢ8Ҏ্ར༻͍ͯ͠ͳ͍ʣ

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106 Copyright © since 1998 DMM All Rights Reserved. ͜ͷࢪࡦΛ࣮ࢪ͢Δ্Ͱඞཁͳ͜ͱ΁ͷγεςϜଆ͔ΒͷΞϓϩʔν Ϣʔβʔͷঢ়ଶ͸ৗʹมΘΓଓ͚Δ ৽ͨͳࢪࡦ΁ͷରԠ͕༰қͰϦΞϧλΠϜͳσʔλॲཧ͕ՄೳͳγεςϜ͕ඞཁ ೔ʹԿ౓΋σϓϩΠΛͯ͠5SZ&SSPSΛ܁Γฦ͍ͨ͠὎"1*ͷ#(%FQMPZͰΫϦΞ %..શϢʔβʔͷηάϝϯτ৘ใΛҰׅͰߴ଎ʹॲཧ͢Δ὎1SFTUPͰͷߴ଎ूܭͰΫϦΞ

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107 Copyright © since 1998 DMM All Rights Reserved. શମͷγεςϜߏ੒ )BEPPQ #BUDI 3%# "1* %..(".&4 Ϗοάσʔλج൫্ͷσʔλ w ϢʔβʔϚελʔ w ϢʔβʔຖͷϩάΠϯཤྺ w Ϣʔβʔຖͷ՝ۚཤྺ Ϗοάσʔλج൫ʹ֨ೲ͞Εͨ σʔλ͔Βηάϝϯτ৘ใΛूܭ 3%#͔ΒσʔλΛ औಘͯ͠+40/Ͱฦ͢ "1*͔Βऔಘͨ͠ Ϣʔβʔຖͷηάϝϯτ৘ใΛ ݩʹόφʔΛಈతදࣔ͢Δ

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109 Copyright © since 1998 DMM All Rights Reserved. ϋϚΓͲ͜Ζ w HPCVJMEͨ͠όΠφϦ͕࣮ߦͰ͖ͳ͍ʢ%PDLFS(PMBOHपΓʣ ɹɹ὎"MQJOF-JOVYͰ͸ͳ͘HMJCDύοέʔδ͕ఏڙ͞Ε͍ͯΔ%FCJBOܥͷΠϝʔδΛར༻ w */4&35࣌ʹେจࣈςʔϒϧ໊Λೝࣝͯ͘͠Εͳ͍ʢ1SFTUPपΓʣ ɹɹ὎#MVF(SFFOͷςʔϒϧΛ൑ผ͢ΔͷʹେจࣈͰ͸ͳ͘খจࣈͷTV⒏YΛద༻ w 1SFTUPͰ*/4&35$5"4Λ࣮ߦ͢Δࡍʹ8JUI͕۟࢖͑ͳ͍ʢ1SFTUPपΓʣ ɹɹ὎Մಡੑ͕ѱ͘ͳΔ΋ͷ͕8JUI۟Λ࢖Θͳ͍ܗͰ42-Λ࣮ߦ w */%&9ఆٛࡁΈςʔϒϧ΁ͷ*/4&35͕ίέΔʢ1SFTUPपΓʣ ɹɹ὎*/%&9͕ఆٛ͞Ε͍ͯͳ͍ςʔϒϧʹରͯ͠ͷॻ͖ࠐΈΛऴ͑ͨޙʹ*/%&9Λఆٛ

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112 Copyright © since 1998 DMM All Rights Reserved. ౰೔࣭ٙԠ౴Ͱڍ͕ͬͨ͜ͱͷิ଍ w ࠓճͷࢪࡦͰίϯόʔδϣϯ͕૿Ճͨ͠ͱͷ͜ͱ͕ͩͬͨɺଞʹཁҼͳͲ͕͋ͬͨͷͰ͸ͳ͍Ͱ͠ΐ͏͔ʁ ὎ϥϯμϜͰ҈෼͍ͯ͠ΔͨΊଞͷཁҼ͸ͳ͠ɻ w ͭͷηάϝϯςʔγϣϯͷதͰ՝ۚɾඇ՝ۚɾٳ຾ΛिؒͷظؒͰ൑ఆ͍ͯ͠Δͱ͕͋ͬͨɺͳͥिؒͳͷ͔ʁ ὎฼਺֬อʴήʔϜΠϕϯτ͸̎8͕ଟ͘ɺΠϕϯτશ೔ͷ σΠϦʔ܏޲ΛΈ͔ͨͬͨͨΊɻʢ˞͜͜͸܏޲ݟ͚ͭΒΕ ͍ͯͳ͍ʣ

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We are Hiring! Ϗοάσʔλ෦͸ਓһ͕ෆ଍͓ͯ͠Γ·͢ͷͰɺ͝ڵຯ͕͋Ε͹ฐࣾ࠾༻ϖʔδΛޚཡ͍ͩ͘͞ʂ

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Thanks!