@specifyapp Building Pages That Convert

@specifyapp Building high-converting landing pages. INTRO

@specifyapp Glossary INTRO CRO Stands for Conversation Rate Optimization. CTA Stands for Call-To-Action. ATF (Section) Stands for Above-The-Fold — What's immediately visible. Below The Fold When the user scrolls down the page. Building Pages That Convert

@specifyapp INTRO There's a formula. Let's break it down. ATF Section Below The Fold

@specifyapp Teardown Recap Building Pages That Convert Teardown

@specifyapp Visual Social Proof • • Title Subtitle CTA ANATOMY OF HIGH-CONVERTING PAGE — ATF SECTION

• • Title Subtitle CTA TITLE • Explain the value you provide. SUBTITLE • Explain how you create it. CALL-TO-ACTION • Make taking the next step simple. @specifyapp ANATOMY OF HIGH-CONVERTING PAGE — ATF SECTION

VISUAL • Let the user visualise the product. ANATOMY OF HIGH-CONVERTING PAGE — ATF SECTION Building Pages That Convert Visual Social Proof SOCIAL PROOF • Make it believable.

ANATOMY OF HIGH-CONVERTING PAGE — BELOW THE FOLD @specifyapp Make the value concrete Handle objections. Talk like your customers. Building Pages That Convert

ANATOMY OF HIGH-CONVERTING PAGE — BELOW THE FOLD @specifyapp Inspire action Make the value concrete Add more social proof. Building Pages That Convert

ANATOMY OF HIGH-CONVERTING PAGE — BELOW THE FOLD @specifyapp Repeat the CTA Inspire action Make the value concrete Remind to take action. Building Pages That Convert

@specifyapp Building Pages That Convert Teardown Recap Recap

ATF Section @specifyapp RECAP There's a formula. Explain the value Explain how you create it Make it believable Make the next step easy Below The Fold Make the value concrete Inspire action Repeat the CTA

@specifyapp Resources MORE Building Pages That Convert DemandCurve In-depth playbooks on CRO. Nicelydone Inspiring collection of UX/UI examples. Clearbit Posts on marketing and growth.

@specifyapp Building Pages That Convert MORE MARKETING EXAMPLES ↗️ MORE

@specifyapp Ready? Let's convert. 🦾