Peace! 

Peace! I’m Farai Madzima 

Pixel Up! UX & Design Conference @letspixelup @PixelUp 

Better job title? Better pay? Bigger office? Bigger team? Bigger projects? More projects? Why do you want to advance your career? 

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Mastering your craft Apprentice Master Journeyman 

Work in Progress: Some Thoughts on Design Leadership David Sherwin © 2010 frog design April 14, 2010 31 master craftsperson journeyman apprentice 3 TO 5 YEARS TO MOVE UP THE LADDER, PER DOMAIN OF DESIGN You need to be a master at the craft of design… SOFTWARE SKILLS DESIGN SKETCHING STORYBOARDING TYPOGRAPHY GRID SYSTEMS PHOTOGRAPHY ILLUSTRATION PRODUCTION CODING & SCRIPTING RESEARCH COPYWRITING PAPER ENGINEERING INDUSTRIAL BRAND MOTION ADVERTISING USER INTERFACE IA/UX/IxD CRITIQUE PRESENTING BUSINESS WRITING DOMAIN LEADERSHIP RESOURCING PROJECT MGMT CLIENT SERVICE FOLLOW-THROUGH EPRO JUNIOR DESIGNER DESIGNER SENIOR DESIGNER ART DIRECTOR SENIOR ART DIRECTOR ASSOCIATE CREATIVE DIRECTOR CREATIVE DIRECTOR PRINCIPAL By frog design (David Sherwin + Justin Maguire) 

Work in Progress: Some Thoughts on Design Leadership David Sherwin © 2010 frog design April 14, 2010 31 master craftsperson journeyman apprentice 3 TO 5 YEARS TO MOVE UP THE LADDER, PER DOMAIN OF DESIGN You need to be a master at the craft of design… SOFTWARE SKILLS DESIGN SKETCHING STORYBOARDING TYPOGRAPHY GRID SYSTEMS PHOTOGRAPHY ILLUSTRATION PRODUCTION CODING & SCRIPTING RESEARCH COPYWRITING PAPER ENGINEERING INDUSTRIAL BRAND MOTION ADVERTISING USER INTERFACE IA/UX/IxD CRITIQUE PRESENTING BUSINESS WRITING DOMAIN LEADERSHIP RESOURCING PROJECT MGMT CLIENT SERVICE FOLLOW-THROUGH EPRO JUNIOR DESIGNER DESIGNER SENIOR DESIGNER ART DIRECTOR SENIOR ART DIRECTOR ASSOCIATE CREATIVE DIRECTOR CREATIVE DIRECTOR PRINCIPAL By frog design (David Sherwin + Justin Maguire) 

Work in Progress: Some Thoughts on Design Leadership David Sherwin © 2010 frog design April 14, 2010 32 …then you have another mountain to climb. YOU’VE GOT TO BE KIDDING! design leader master craftsperson / design manager BUSINESS STRATEGY ORGANIZATIONAL SAVVY STORYTELLING STRONG AT GENERATING INSIGHT MULTI-DOMAIN DESIGN EXPERTISE INDUSTRIAL BRAND MOTION ADVERTISING USER INTERFACE IA/UX/IxD By frog design (David Sherwin + Justin Maguire) 

Apprentice Master Journeyman Mastering your craft 

Master Journeyman Principal Apprentice Mastering your craft 

Master Journeyman Principal Apprentice Research Information Architecture Interaction design Sketching Storyboarding Wireframing Prototyping Storymapping Copywriting Critique Presenting Proposals & Pitching Resourcing Project Mgmt. Client Mgmt. Business Strategy Product Strategy Org. Design Multiple Domain Design Budgets Building Teams Career development Vision & Strategy Design advocacy Org. design & strategy Planning & direction Methodology & Approach Solving gnarly problems Strategic perspective Mastering your craft “I’m learning how to do this” “I can do this, with support” “I can do this well, on my own” “I’m the person they call about this.” 

Master Journeyman Principal Apprentice Udacity Udemy All you can learn Internship Graduate Programme Job Shadowing “Junior” Part of a project Small projects Mentee Intermediate “Mid” Big solo projects Managing teams Managing projects Mentoring Sharing knowledge “Senior” Sitting at the big table Pitching for work Running a business Developing product Teaching courses Writing books Speaking at conferences “Principal” “Designer” Mastering your craft “I’m learning how to do this” “I can do this, with support” “I can do this well, on my own” “I’m the person they call about this.” 

User research Content strategy Information architecture Interaction design Visual design Usability & Analytics What you do 

Empathy Information Structure Behaviour Aesthetics Measurement What you influence 

User research Content strategy Information architecture Interaction design Visual design Usability & Analytics Mastering your craft 

How do you rate your skills? How good are you at this? “I’m the person they call about this.” PRINCIPAL “I can do this well, on my own” MASTER “I can do this, with support” JOURNEYMAN “I’m learning how to do this” APPRENTICE User Research Content Strategy Information Architecture Interaction Design Usability & Analytics Visual & Motion Design 

How do you rate your skills? How good are you at this? User Research Content Strategy Information Architecture Interaction Design Visual & Motion Design Usability & Analytics “I’m the person they call about this.” PRINCIPAL “I can do this well, on my own” MASTER “I can do this, with support” JOURNEYMAN “I’m learning how to do this” APPRENTICE 

What about value? 

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What kind of value do you bring to an organization? How good are you at this? “I’m the person they call about this.” “I can do this well, on my own” “I can do this, with support” “I’m learning how to do this” Delivery Organisation Strategy Aesthetics Functionality Connector Integrator Strategy & Business models Aesthetics Functionality Connector Integrator Strategy & Business Model 

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Designer as a tactical driver Designer as organisational driver Designer as a strategic driver You are called in to help the company make a new thing. You are called in to help to make the design work across multiple channels / products. You are called in to help the strategic team decide on new products, markets etc? 

Where are the jobs in the South Africa UX market? Big Corp (Financial services) Consulting Freelancing Marketing agencies Delivery Organisation Strategy Aesthetics Functionality Connector Integrator Strategy & Business models Aesthetics Functionality Connector Integrator Strategy & Business Model 

What are people getting paid in South Africa right now? Delivery Organisation Strategy Aesthetics Functionality Connector Integrator Strategy & Business models Aesthetics Functionality Connector Integrator Strategy & Business Model R 240k R 2.4million R 500 p/h R 3,500 p/h Annual Salary (CTC) Consulting R 200 p/h R 1,500 p/h Independent Consulting / Freelance Rate 

Peace! Farai Madzima @farai_uxguy @letspixelup