Conversion Tips for
Service Area Businesses
Presented by:
Brandon Schmidt
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Service Area Businesses
Want to Make Money!
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How do you build trust online?
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Photos & Videos
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*Real* Images
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Stock images are the worst
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Provide Context
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Video
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About & Team Pages
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Team Pages
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Company Values
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Service Area
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Trust Symbols
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Who You Work With
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Case Studies
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Social Proof
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Social Proof
• Expert Social Proof
• Celebrity Social Proof
• User Social Proof
• Wisdom of the Crowd
• Wisdom of Your Friends
https://techcrunch.com/2011/11/27/social-proof-why-people-like-to-follow-the-crowd/
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Main Navigation
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Calls to Action
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Forms
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Too Long Form
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Customers Seeing a Long Form
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Engagement
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Further Resources
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Google’s UX Guide for Lead Gen: bit.ly/UXLeadGen
Nielsen Norman Group: nngroup.com
CXL Blog: conversionxl.com/blog
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Thank You!
Brandon Schmidt
Director of Digital Strategy
YDOP Internet Marketing
@brandonschmidt
brandon@ydop.com