Slide 13
Slide 13 text
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4
DEMOGRAPHICS
• Age: 38
• Education: Business Administration
(B.B.A.), Certified Public Accountant
• Gender: Female
• Income: $60k
RESPONSIBILITIES & MOTIVATIONS
• Manage Receivables: student payments, fees, tuition + more
• Manage Banking: accounts, investments, terminals, online payments + more
• Maintain bird’s-eye view of organization’s health
GOALS
• Meet deadlines during peak times
• Streamline workplace processes to
minimize wasted resources
PAIN POINTS
• Can’t run reports by location, has to
run reports for all terminals
• Trouble running reports, requires help
from support rep + slow turn around
ONCE A WEEK HOURLY
HIGH STRESS CALM
NEOPHYTE VERSED
FREQUENCY OF USE
EMOTIONAL STATE DURING USE
DIGITAL ABILITY
NEOPHYTE VERSED
PAYMENT PROCESSING EXPERTISE
WORKPLACE
• Size: 10
• Environment: Small Office
• Pace: Fairly busy; Peak time during
start of terms when tuition/fees due
“When I can see them, the
numbers clue me into
challenges down the road
and help me validate
recommendations to
management.”