Slide 1

Slide 1 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 1 Dr. Frank Munz Senior Technical Evangelist, AWS Amazon’s Culture of Innovation Enabling Everyone to Innovate

Slide 2

Slide 2 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 2 Dr. Frank Munz Senior Technical Evangelist, AWS Amazon’s Culture of Innovation Enabling Everyone to Innovate

Slide 3

Slide 3 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 3 Dr. Frank Munz Senior Technical Evangelist, AWS Amazon’s Culture of Innovation Enabling Everyone to Innovate

Slide 4

Slide 4 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 4 4 About me • Software Architect / DevOps Engineer • Technical Evangelist @ AWS • Published an AWS book (some years ago) • Containers, and a sprinkle of ML & big / fast data @frankmunz

Slide 5

Slide 5 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 5 5 Innovation at Scale

Slide 6

Slide 6 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 6 6 Innovation at Global Scale 40.007.860 meters

Slide 7

Slide 7 text

Amazon Global Network • Redundant 100GbE network • Redundant private capacity between all Regions except China Over 150 Global CloudFront PoPs 89 Direct Connect Locations a e o q i h Paris Sweden AWS GovCloud East First 5 years: 4 regions 2016–2020: 13 regions Next 5 years: 7 regions A W S REGIONAL EXPANSION 2 0 R e g i o n s 6 1 A Z s d m c g b n s k v i i i i i i i i Milan i Cape Town

Slide 8

Slide 8 text

No content

Slide 9

Slide 9 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 9 9 Innovation at Scale 0,005 meters

Slide 10

Slide 10 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark

Slide 11

Slide 11 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 11 11 Our Mission to be Earth’s most customer-centric company

Slide 12

Slide 12 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 12 12 Our Commitment we make our customers’ lives easier

Slide 13

Slide 13 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 13 13 Where innovation begins we start with the customer and work backwards

Slide 14

Slide 14 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 14 14 Amazon’s Growth Flywheel > Value > Selection > Convenience

Slide 15

Slide 15 text

© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved. 165+ Cloud Services

Slide 16

Slide 16 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 16 16 Amazon’s Growth Flywheel > Value > Selection > Convenience

Slide 17

Slide 17 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 17 17

Slide 18

Slide 18 text

AWS Pricing Philosophy Ecosystem Global footprint New features New services More AWS usage More infrastructure Lower infrastructure costs Reduced prices More customers Infrastructure Innovation 69 price reductions since 2006 Economies of scale

Slide 19

Slide 19 text

AWS Console: Convenience & Selection

Slide 20

Slide 20 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 20 20 Stubborn on the Vision but flexible on the details

Slide 21

Slide 21 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 21 21

Slide 22

Slide 22 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 22 22 45 % lower cost for scale-out workloads Up to 45% lower cost for scale-out workloads Custom built AWS Graviton Processor (ARM)

Slide 23

Slide 23 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 23 23 Willingness to be Misunderstood for a long period of time

Slide 24

Slide 24 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 24 24 69 Price Reductions 1,957 New Services and Features introduced in 2018 Millions of Monthly Active Customers

Slide 25

Slide 25 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 25 How do we organize for innovation? » Mechanisms » Architecture » Culture » Organization

Slide 26

Slide 26 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 26 26 Mechanisms

Slide 27

Slide 27 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 27 27 Who is your customer? Be specific about their context and needs

Slide 28

Slide 28 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 28 28 Image: Unsplash People don't want to buy a quarter-inch drill, they want a quarter- inch hole. Theodore Levitt

Slide 29

Slide 29 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 29 29 Working Backwards is a process Use it to get clarity, not to document what you’ve already decided to do. Customer Press Release FAQ User Manual

Slide 30

Slide 30 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 30 The 5 Questions

Slide 31

Slide 31 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 31 31 The FAQ • Include both customer FAQs and stakeholder FAQs • Include the hard questions • Share your Press Release early to gather questions

Slide 32

Slide 32 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 32 Artifacts from the Working Backwards process Press Release FAQ Visuals

Slide 33

Slide 33 text

We read, discuss, debate and ask questions.

Slide 34

Slide 34 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 34 34 Most companies write the software, they get it all working, and then they throw it over the wall to the marketing department, saying ‘here is what we built, go write the press release.’ That process is the one that’s actually backwards.” Jeff Bezos Founder and Chief Executive Officer Amazon.com, Inc. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

Slide 35

Slide 35 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 35 35 Architecture

Slide 36

Slide 36 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 36 36 Self-service platforms without gatekeepers “We are creating powerful self-service platforms that allow thousands of people to boldly experiment and accomplish things that would otherwise be impossible or impractical.”

Slide 37

Slide 37 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark 165 AWS Services

Slide 38

Slide 38 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 38 38 Culture

Slide 39

Slide 39 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 39 39 Amazon hires builders and lets them build

Slide 40

Slide 40 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 40 40 Every one of us is a leader on our mission

Slide 41

Slide 41 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 41 41 Organization

Slide 42

Slide 42 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 42 42 Experiment early & frequently

Slide 43

Slide 43 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 43 43 Is it a one-way or a two-way door?

Slide 44

Slide 44 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 44 To invent you have to experiment, and if you know in advance that it’s going to work, it’s not an experiment To our shareowners (2015) This year, Amazon became the fastest company ever to reach $100 billion annual sales. Also this year, Amazon Web Services is reaching $10 billion in annual sales. One area where I think we are especially distinctive is failure. I believe we are the best place in the world to fail (we have plenty of practice!), and failure and invention are inseparable twins. To invent you have to experiment, and if you know in advance that it’s going to work, it’s not an experiment. Most large organizations embrace the idea of invention, but are not willing to suffer the string of failed experiments necessary to get there. Outsized returns often come from betting against conventional wisdom, and conventional wisdom is usually right. Given a ten percent chance of a 100 times payoff, you should take that bet every time. But you’re still going to be wrong nine times out of ten. We all know that if you swing for the fences, you’re going to strike out a lot, but you’re also going to hit some home runs. The difference between baseball and business, however, is that baseball has a truncated outcome distribution. When you swing, no matter how well you connect with the ball, the most runs you can get is four. In business, every once in a while, when you step up to the plate, you can score 1,000 runs. This long-tailed distribution of returns is why it’s important to be bold. Big winners pay for so many experiments.

Slide 45

Slide 45 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 45 45 Learn from failures…

Slide 46

Slide 46 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 46 46 Two-Pizza teams are fast and agile, foster ownership and autonomy Small, decentralized teams are nimble Own and run what you build

Slide 47

Slide 47 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 47 47 https://blog.crisp.se/author/henrikkniberg

Slide 48

Slide 48 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 48 You Build It, You Run It “This brings developers into contact with the day-to-day operation of their software. It also brings them into day-to-day contact with the customer.” – Werner Vogels, CTO

Slide 49

Slide 49 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 49 49 Service-oriented Single-purpose Connected with APIs Highly decoupled Microservices

Slide 50

Slide 50 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 50 50

Slide 51

Slide 51 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 51 51 Innovation (and Democratization): ML

Slide 52

Slide 52 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 52 52

Slide 53

Slide 53 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 53 53 AWS Rekognition

Slide 54

Slide 54 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 55 55 Machine Learning Unsupervised Learning

Slide 55

Slide 55 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 56 56 https://hub.packtpub.com/introduction- clustering-and-unsupervised-learning/

Slide 56

Slide 56 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 57 57 Machine Learning Supervised Learning

Slide 57

Slide 57 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 58 58 https://twitter.com/teenybiscuit

Slide 58

Slide 58 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 59 © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 59 Here be dragons

Slide 59

Slide 59 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 60 60 Reinforcement Learning

Slide 60

Slide 60 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 61 61 How does Reinforcement Learning work? https://gym.openai.com/

Slide 61

Slide 61 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 62 62

Slide 62

Slide 62 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark HD Video Camera Gyroscope for direction and orientation Accelerometer for measuring change in speed Two batteries: one to power on-board compute, one to drive motors Dual-core Intel Atom® Processor Introducing AWS DeepRacer All wheel drive, monster truck chassis Suspension mounted high for a view of the road Both accelerometer and gyroscope useful in the future for building more sophisticated models such as finding the perfect racing line or path finding

Slide 63

Slide 63 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark AWS DeepRacer: How does it work? 3D simulator with virtual car and track Rewards RL algorithm

Slide 64

Slide 64 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 66 66 Democratization of ML

Slide 65

Slide 65 text

© 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.

Slide 66

Slide 66 text

N E W ! Easily control satellites and ingest data with fully managed Ground Station as a Service AWS Ground Station Low Earth Orbit (LEO) Medium Earth Orbit (MEO) Simultaneous narrowband S-band, X-band and UHF downlink Receive satellite data into Amazon VPC and Process data in AWS Cloud

Slide 67

Slide 67 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark 69 We had three big ideas at Amazon that we have stuck with for 20+ years, and they are the reason we are successful: put the customer first, invent, and be patient. Jeff Bezos Founder and Chief Executive Officer Amazon.com, Inc.

Slide 68

Slide 68 text

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. 70 70 Thank you! frankmunz @frankmunz