Building a better world after COVID-19: Transforming how we think about social science commercialisation Aspect 7 September | 16:00 – 16:45

Making markets for social Science research Tom Ormerod Director, Applied Behavioural Science University of Sussex UK

Impact of Covid 19 on social sciences • Virus management is a social science problem • Management (e.g., designing for distancing) • Compliance • Belief / belief revision (e.g., anti-vacciners) • Analysis (e.g., statistical complexity of intervention effects) • Wellbeing and mental health; inclusion/exclusion; prejudice • Covid 19 has accelerated change • Working (e.g., from home) • Transportation and physical mobility • Social mobility and opportunity  Traditional academic social science is too slow: we need to do social science research in a commercial environment to keep pace with change

Case study: The interview • The job interview • County lines • Aviation Security screening Police & intelligence HR Online/ automated interviews

ABS: Commercialising social science at sussex

Making future markets • Social scientists must use research to create new markets • Universities must collaborate  Super-ABS? • We need to advertise the fourth industrial age  Interactive age • Covid 19 is a potential point of momentum

Building a better world after COVID-19: Transforming how we think about social science commercialisation Collaborating to Commercialise Don Spalinger – ICURe, Programme Director; PDT International, Managing Director 7th September 2020

Research to Commercialisation • Research is the application of Money to create Knowledge • Commercialisation is the application of Knowledge to create Money

Commercialisation Is a TEAM Sport

Social Sciences in Commercialisation • While research is sometimes done by single individuals • Commercialisation requires: – Teams of people – Varying skills, talents, and knowledge • Social Science skills becoming more critical

Major Changes in the Commercial Marketplace

The Web Has and Is Changing the World • In 30 Years, the World Wide Web has become the most powerful influence in the commercial marketplace • WWW – interdisciplinary – as much about social and organisational behaviour, as about the underpinning technology – Mathematics – Sociology – Economics – Psychology – Law – Computer Science – Electronics

AI – Artificial Intelligence • Presents Philosophical and Ethical Questions • Already making major inroads into many industries and professions • Major Opportunities for Social Scientists as Key members of the Commercialisation Teams

Solving Society’s Greatest Challenges – AI – Microsoft

Rosalind Lowe Head of Policy and Engagement

The importance of collaboration

Unprecedented change

Policy context “We have a once-in-a-generation opportunity to strengthen our global position in research, unleash a new wave of innovation, enhance our national security and revitalise our international ties.” July 2020, R&D roadmap We also have a once-in-a-generation opportunity to make a strong case for social sciences and interdisiplinarity

W: www.ncub.co.uk E:[email protected] T: @ncubtweets

Thank you for joining today’s session @aspect_network Aspect Social Sciences Network www.aspect.ac.uk/annual-event-2020/