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Introduction to “UX Optimizer” Edward Fox 2019/10/29 @UX Optimization Nightʙٸ੒௕ΞϓϦʹฉ͘ʂUXվળɾPMFಥഁͷίπʙ

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͜ͷτʔΫͰ࿩͢͜ͱ 2/25

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1. UX Optimizer֓ཁ 2. σϞ 3. Ͱ͖Δ͜ͱ 4. Ͱ͖ͳ͍͜ͱ 5. UX Optimizerͷࠓޙ 3/25

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͜ͷτʔΫͰ࿩͞ͳ͍͜ͱ 4/25

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- ڝ߹ͱͷൺֱ༏Ґੑ - ৄ͍͠࢖͍ํ - ಋೖखॱ ͳͲ 5/25

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ڵຯ͕͋Ε͹ ࠙਌ձͰฉ͍͍ͯͩ͘͞ʂ 6/25

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@edwardkenfox Edward Fox ɾΤϯδχΞ @ Reproגࣜձࣾ ɾWEBʗϒϥ΢βٕज़શൠɺPWA ɾόεέɺϏʔϧ 7/25

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1. UX Optimizer֓ཁ 8/25

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ΞϓϦΛϦϦʔεͤͣͱ΋ ΞϓϦͷݟͨ໨΍ಈ࡞Λ ม͑ΒΕΔػೳ ✨ 1. UX Optimizer֓ཁ 9/25

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࣮૷θϩͰͳΜͰ΋Ͱ͖Δ ຐ๏ͷΑ͏ͳػೳ & 1. UX Optimizer֓ཁ 10/25

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࣮૷θϩͰͳΜͰ΋Ͱ͖Δ ຐ๏ͷΑ͏ͳػೳ & 1. UX Optimizer֓ཁ 10/25

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- ΞϓϦଆͷ࣮૷͸ඞਢ ✍ - 1౓࣮૷ͯ͠͠·͑͹ɺը໘Λ ϙνϙν΍Δ͚ͩͰ৭ʑͰ͖Δ 1. UX Optimizer֓ཁ 11/25

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2. σϞ 12/25

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= ϦϦʔεͳ͠ͰΞϓϦͷ ݟͨ໨΍ಈ࡞Λม͑ΒΕΔ UX OptimizerͷՁ஋ 13/25

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= ϦϦʔεͳ͠ͰΞϓϦͷ ݟͨ໨΍ಈ࡞Λม͑ΒΕΔ UX OptimizerͷՁ஋ 13/25

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UX Optimizerͷຊ౰ͷՁ஋ 14/25

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= Ϛʔέλʔ͚ͩͰࢪࡦͷ ઃܭʙ࣮ࢪʙৼΓฦΓ·Ͱͷ Ձ஋ݕূαΠΫϧΛ ߴ଎ʹճͤΔΑ͏ʹͳΔ UX Optimizerͷຊ౰ͷՁ஋ 14/25

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3. UX OptimizerͰͰ͖Δ͜ͱ 15/25

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ΞϓϦͰͰ͖Δ͜ͱ͸ جຊతʹͳΜͰ΋Ͱ͖Δ 3. UX OptimizerͰͰ͖Δ͜ͱ 16/25

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1. ઃఆมߋܥ ⚙ ◦ࠃࡍԽ ◦ήʔϜͷϨϕϧσβΠϯͷมߋ 2. ϚʔέςΟϯά༻్ ◦ΞϓϦ಺ͷϙοϓΞοϓ 3. UXͷຯ෇͚΍࠷దԽ ◦قઅʹԠͨ͡എܠը૾ͷมߋ ◦ϝχϡʔฒͼॱͷA/Bςετ 3. UX OptimizerͰͰ͖Δ͜ͱ 17/25

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4. UX OptimizerͰͰ͖ͳ͍͜ͱ 18/25

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1. ϓϥοτϑΥʔϜͰ੍ݶ͞Ε͍ͯΔ͜ͱ ◦ΞϓϦͷΞΠίϯΛಈతʹม͑Δ 2. ϓϥοτϑΥʔϜͷ੍ݶΛճආ͢Δ༻్ 3. ηΩϡΞͳσʔλΛѻ͏༻్ 4. UX OptimizerͰͰ͖ͳ͍͜ͱ 19/25

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5. UX Optimizerͷࠓޙ 20/25

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5. UX Optimizerͷࠓޙ Reproͷଞͷػೳͱͷ࿈ܞ ྫ) νϟʔϯͦ͠͏ͳϢʔβʔʹ͚ͩ ΫʔϙϯͷׂҾ཰Λม͑Δ 21/25

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5. UX Optimizerͷࠓޙ UX OptimizerࣗମͷUXʹ΋ ৳ͼ͠Ζ͕ͨ͘͞Μ͋Γ·͢ ϕʔλར༻ʹ͝ڵຯ͋Ε͹ ͥͻ੠Λ͔͚͍ͯͩ͘͞ʂ 22/25

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·ͱΊ 23/25

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·ͱΊ - UX Opimizer͸ϦϦʔεͳ͠ͰΞϓϦͷݟͨ ໨΍ಈ࡞Λม͑ΒΕΔػೳ - ࣮૷͸ඞਢ -ʮϦϦʔεϨεʯ͸ਅՁʹ͋Βͣɺ PDCAߴ଎Խ͕ͦ͜ਅ਷ - ϑΟʔυόοΫ͓଴ͪͯ͠·͢ʂ 24/25

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͋Γ͕ͱ͏͍͟͝·ͨ͠ʂ 25/25