L I N K E D I N C R A S H C O U R S E K E L L I M AT T H E W S 

S t a r t w i t h Y o u r P e r s o n a l P r o f i l e 

W H AT T O C H E C K • Custom URL • Headline • Summary • Evanta Position Title & Description • Other Relevant Experience 

• H E A D L I N E • S U M M A RY 

S U M M A RY T I P S • What’s your business goal? • 2 - 3 short paragraphs • Focus on communicating with your audience. What do you want them to know? A good LinkedIn summary will lead to success 

Evanta, now a Gartner Company, fosters leadership development and collaborative exchange amongNorth America's top executives. We bring together thousands of c-suite executives each year to create unmatched opportunities for leaders of the best companies to network, share, and learn. I’m passionate about bringing executive- level marketers in New York together for networking, learning and connecting with like-minded professionals. By getting the right people in the room and creating valuable partnerships, the CMO New York Summit creates value for all involved. 98% of CMO New York Summit attendees agree that this event is the highlight of their lives. Want to join us? Get in touch. O R S U M M A RY 

• A D D M E D I A Brochures, articles, etc. 

N O W T H AT Y O U R H O U S E I S I N O R D E R … 

M A K I N G C O N N E C T I O N S • Make it personal. Add a note. 

M A R K E T I N G Y O U R E V E N T • Build a calendar • Create content templates (short, photos, tags) • Track success 

Finish Start 1 2 3 4 5 Tease the event 6 weeks out B U I L D A C A L E N D A R Provide more details 5 weeks out Key highlights (tag) 3 - 4 weeks out Build excitement, FOMO 2 weeks out Final details & create “in-crowd” feeling 1 week out My Event 

C R E AT E C O N T E N T T E M P L AT E S 

T R A C K R E S U LT S 

B U S I N E S S PA G E O P T I O N S • Create content • Build showcase pages across expertise areas 

Q U E S T I O N S ? W W W. L I N K E D I N . C O M / I N / K E L L I M AT T H E W S @ K M AT T H E W S ( T W I T T E R )