Title - “Usability in Mobile APPS for emerging markets - Analysis to Execution"! ! ! Abstract! ! The talk focuses on analysing Usability in s/w products in general, than pertaining to mobile APPS, and further defining focus/need of APPS for emerging markets. It introduces related ISO standards to emphasise the need of defining usability for a successful s/w product. It would also briefly touch upon concepts like SMAC, Design Thinking and Captology in the context of achieving usability in the context of mobile and/or SMART devices.! ! ! Outline! ! 1. Define product usability! 2. Generic example of usability/missed-usability in popular/failed products, respectively! 3. Usability measures in system/software product quality - mention of related ISO standards! 4. SMAC - a brief introduction! 5. Usability in Mobile context ! 1. Generic success stories! 2. Examples of mobiles apps done for emerging markets - focusing on Educational, Finance and Agricultural sectors! 6. Practices, analysis and research to understand and achieve usability in a product! 7. Brief introduction of Captology - a method to define user behavior in the context of SMART devices! ! ! More Details (NEW!!)! ! A few of the examples to be covered during the presentation - defining user-need | usability - in mobile apps - for the growing emerging markets - using high technology - are following - ! 1. Vodafone m-paisa [in Finance] ! 2. Digital Mandi, and vKVK - Voice Krishi Vigyan Kendra [in Agricultural sector] ! 3. Aptus [in Educational sector]! 4. [etc., - as a few more examples are to be added]