John cutler - 5 product habits

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5 Essential Product Habits (That Every Team Should Learn and Do) John Cutler

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Check your calendars

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…and your product resolutions

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…and your Zombie Habits

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More frameworks? …or more doing?

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Should we ship it? Wait! Let’s take the time to instrument analytics. The stories are ready for the next sprint! …and capture our hypothesis…

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Why Habits? 5 Product Habits Overcoming Obstacles

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“Just how we work”

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Knowledge Skills Motivation Habits Environment

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Easy And Intentional

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Coming to the meeting? Be right there! Mmmm Hmmm. Yep. Maybe Q3. Or Q4…

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Intentional inquiry Active listening Thoughtful synthesis Connect to decisions

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❏ Active research calls (N times weekly) ❏ Whole-team research session (weekly or biweekly) ❏ Fly-on-wall sessions with sales and customer success ❏ 30m VOC review blocks (share out insights to team) ❏ Collaborative synthesis and next-steps activity

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“I have no idea why we are doing this…”

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No content

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❏ 30m morning writing blocks ❏ Maintain risks and assumptions log (adjust confidence levels) ❏ 150 word → 750 word → 1500 word → 3000 word (and visuals) ❏ Commit to practice 1m elevator pitch 10x during week ❏ Rolling 12-month “honest” roadmap (with “?”s)

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How can I get them to go FASTER. They must go FASTER!

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Safe and frequent steps

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❏ “No-spin” weekly appraisal of progress (and time to retro) ❏ Commit daily unstructured time to unblock team ❏ Review constraints and operating assumptions ❏ Make specific agreements to continue iterating (stepping stones)

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Roadmaps Annual Plans Estimates Designs Backlogs What happened?

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Roadmaps Annual Plans Estimates Designs Backlogs Observation Insight Action Result

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❏ Monthly decision reviews ❏ Hijack existing meeting to share progress ❏ Notifications, triggers, Slack, emails—make it EASY

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“It is all a blur. What happened?”

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“Celebrating real progress makes up for all the setbacks.”

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❏ Ditch the “performative” celebrations (e.g., update emails) ❏ Schedule monthly celebration ❏ A personal “thank you, working with on this was very inspiring” ❏ Hijack meetings to celebrate whenever possible ❏ Time-machine exercise—catalog wins for the future!