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Photoshop’s New Groove DAN ROSE / ARTIFACT CONFERENCE 2013

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@dblizzy

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You

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P@#$%^&$!

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RWD

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Megaman

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Hi. I’m Dan and 
 I use Photoshop.

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Hi Dan.

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Pardon the Interruption This presentation is brought to you by KEYNOTE 6 THE NEW HOTNESS

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PHOTOSHOPETIQUETTE.COM

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The fault doesn’t always lay in the Photoshop comp itself, but the conversations around them.

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Here’s what your site will look like on a desktop…

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cmd+n W I D T H : 960 OK! P I X E L S

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Here’s what your site will look like on a tablet…

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cmd+n W I D T H : 768 OK! P I X E L S

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Here’s what your site will look like on a phone…

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cmd+n W I D T H : 320 OK! P I X E L S

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Full-page Photoshop comps can be detail-laden, assumption-filled deliverables.

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All along, we’ve just been making pictures of websites

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I should stop using Photoshop.

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I should stop using Photoshop the way I used to.

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I should stop using Photoshop to communicate “design”.

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“I’ve tried, goodness knows I’ve tried, but my designs end up suffering, looking boxy, bland and uninspiring.” SARAH PARMENTER

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“I feel like responsive design has sucked the soul out of website design. Everything is boxes and grids. Where has the creativity gone?” NOAH STOKES

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Soulful designs in Photoshop OR Usable designs in the browser

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“Design with the browser, but not in the browser.” PAUL LLOYD

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T H E M E G A M A N P R I N C I P L E Use the right tool, at the right time, for the right purpose

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“When you’re struggling against your tools, you’re not being expressive.” DAN MALL

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Solve Photoshop problems in Photoshop. Solve browser problems in the browser.

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what should i use? TYPOGRAPHY COLOR INTERACTIVITY LAYOUT

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Totes Not ‘Shopped

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The environment for implementing design needn't be the one for vetting creativity.

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Interactive Wireframe/Lo-Fi Prototype w/ Foundation

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Headline Iteration 1 : about 2 minutes

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Headline Iteration 2 : about 5 minutes

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Headline Iteration 1 Headline Iteration 3 : under 1 minute

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Headline Iteration 1 Headline Iteration 4 : about 4 minutes

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Final-ish

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GUIDEGUIDE.ME

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WEBZAP.UIPARADE.COM

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PIXELDROPR.UIPARADE.COM

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JASONFORAL.COM/COMPOSER

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FRAMERJS.COM

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GETCOMPOSITE.COM

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STANDIN.IO

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BJANGO.COM/ARTICLES/ACTIONS

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BLOG.KAM88.COM

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PHOTOSHOPSECRETS.TUMBLR.COM

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Use this today. I kid you not.

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MAGIC

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ADOBE EDGE REFLOW

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WEBFLOW

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MACAW

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“We're not trying to replace Photoshop... Macaw works best alongside Photoshop and Illustrator to help designers get their assets into an interactive medium.” T O M G I A N N A T T A S I O , T H E M A C A W D U D E

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“Why didn’t you mention (Illustrator, Fireworks, InDesign, Sketch, Spotify, Apple Maps, PowerPoint, Excel)? It’s way better for web design. E V E R Y E V E N N U M B E R E D C O M M E N T O N E V E R Y A R T I C L E I ’ V E E V E R W R I T T E N #yolo

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Photoshop sucks. E V E R Y O D D N U M B E R E D C O M M E N T O N E V E R Y A R T I C L E I ’ V E E V E R W R I T T E N #micdrop

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Whatever works at the time.

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