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Are Your Hyperlinks Clunky or Seamless?

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Purpose Think of a hyperlink as the digital equivalent of a footnote.

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Benefits 1. A hyperlink gives your readers additional context — if they want it.

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Benefits 2. The more links there are to your website, the higher your site will rank in search engines.

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Best Practices 1. Don’t hyperlink one word only. That makes the link cumbersome to click.

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Best Practices 2. Instead, spread your link across several words, or even an entire phrase.

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Best Practices 3. Hyperlink the words that best describe the content you’re linking to.

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Examples Clunky vs. Seamless

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SEAMLESS A recent article, in the Chicago Tribune, compared Ledecky’s times to those of her male counterparts. CLUNKY A recent article, in the Chicago Tribune, compared Ledecky’s times to those of her male counterparts (http://www.chicagotribune.com/sports/chi-katie- ledecky-meets-mens-qualifying-standards-for-2016- olympic-trials-20140922-story.html). 1/5

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SEAMLESS Follow Katie Ledecky on Instagram. CLUNKY Follow Katie Ledecky on Instagram: http://instagram.com/kledecky 2/5

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SEAMLESS Katie Ledecky has 150,000 followers on Twitter. CLUNKY Katie Ledecky has 150,000 followers on Twitter. 3/5

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SEAMLESS Katie Ledecky has won 20 gold medals: Five in the Olympics and 15 in the world championships. That haul is the most ever by a female swimmer. For details, check out her Wikipedia entry. CLUNKY Katie Ledecky has won 20 gold medals: Five in the Olympics and 15 in the world championships. That haul is the most ever by a female swimmer. For details, click here. 4/5

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SEAMLESS Katie Ledecky is considered the greatest athlete in the world today. Want proof? Read this news article from the Washington Post, this analysis from SwimSwam, and this op-ed from Swimming World. CLUNKY Katie Ledecky is considered the greatest athlete in the world today. Want proof? Read this article, this one, and this one. 5/5