The Web vs. The Browser

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The Web vs. The Browser September 2016

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Peter Gasston Senior C.T. at +rehabstudio @stopsatgreen

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Share of platform time spent by age 65+ 55-64 45-54 35-44 25-34 18-24 0 25 50 75 100 Desktop Smartphone App Smartphone Web Tablet App Tablet Web Source: comScore Media Metrix Multi-Platform & Mobile Metrix, U.S., age 18+, June 2016

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Awareness of the internet in developing countries is very limited. For many users, Facebook is the internet, as it’s often the only accessible application. qz.com/333313/milliions-of-facebook-users-have-no-idea-theyre-using-the-internet/ Leo Mirani

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qz.com/333313/milliions-of-facebook-users-have-no-idea-theyre-using-the-internet/ Internet users and Facebook users per 100 people 0 12.5 25 37.5 50 Myanmar Indonesia Philippines Thailand Internet Facebook

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kpcb.com/blog/2016-internet-trends-report

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At every time throughout the day, there is a touchpoint between WeChat and your normal life. medium.com/@katie/product-insights-from-wechat-97c51695e159 Stephen Wang

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For more and more people, the browser is not the main way they access the web. I think this is good.

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Mobile has changed the way people communicate, and the browser is preventing the web from changing too.

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What if everything was powered by “The Web”, but you never saw a browser? medium.com/dev-channel/the-headless-web-de81ab21651f Paul Kinlan

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Native Integrated Content Notifications Local Discovery Embedded Content

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Notifications

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androidauthority.com/android-7-0-features-673002

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Web Notifications medium.com/the-guardian-mobile-innovation-lab/web-notifications-introduction-news-on-lock-screens-ba0d685cb4e2

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Watch software is, in a sense, a notification framework for your iPhone app. The Watch is merely the delivery device for it. Joshua Porter blog.rocketinsights.com/we-partnered-with-virgin-pulse-to-design-and-build-their-apple-watch-app

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twitter.com/lukew/status/751438493650264066

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Local Discovery

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Physical Web Nearby Notifications

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Rich local discovery Contextual actions expressed in site phy.net/blog/better-physical-web

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Web Bluetooth Pair with BLE devices

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Choosing the web to enable experiences in the physical world doesn’t just expand the possibility space for IoT, it compels us to re-think the very shape of the web… slideshare.net/yiibu/the-internet-of-things-is-for-people …

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… from a network of monolithic ‘destinations’ to one of small, non-linear, distributed, and serendipitously discoverable (and ideally shareable) experiences. slideshare.net/yiibu/the-internet-of-things-is-for-people Stephanie & Bryan Rieger

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Light Apps ᫷ଫአ liveapp.cn/case

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Embedded Content

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Google Now

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A containerized, embeddable article that travels to any site with brand, revenue, analytics, and links attached. medium.com/@stephanierieger/why-conversational-commerce-may-be-our-best-chance-to-re-imagine-the-web-32af5e22f799 Kevin Kelly

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Embedded content Powered by the web

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Native Integrated Content

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Instant Articles Stories rendered in Facebook UI

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Messenger WebViews

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Dominant Social Platforms ஙמ (WeChat), Line, Kakao

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While in the West companies are still native-first (usually iOS-first), in China the most important presence one may have is a mobile-optimised website. medium.com/@alxdwn/debunking-wechat-e5805e358f8 Alessio Basso

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New Channels

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Web VR Oculus, Cardboard, etc

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In the context of AR, equating the browser to web is not only inaccurate but limiting. medium.com/web-ar/new-challenges-ar-will-pose-for-the-web-48b754dfcdbc ‘saranyan’

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Voice / No UI Echo, Google Home

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I don’t define “the web” as websites alone, but rather as any user experience that’s delivered across multiple channels and devices. recode.net/2016/6/3/11841458/heres-how-the-web-gets-conversation-optimized Dries Buytaert

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If we are going to continue to use “the web” as a label then it needs to represent a 20+ year vision that transcends web browsers. wirfs-brock.com/allen/posts/459 Allen Wirfs-Brock

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The web we build today will be the foundation for generations to come. buytaert.net/can-we-save-the-open-web Dries Buytaert

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From a destination web to an interaction web.

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I Was Peter Gasston @stopsatgreen Icons made by Madebyoliver from flaticon.com. Licensed by CC 3.0 BY