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How do you teach website security to 10 million hard-to-reach website owners? Juan Felipe Rincón Trust & Safety - Search Outreach Lead
 Google Ireland

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TÁMESIS

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32% more hacked sites detected

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61% of webmasters could not be reached

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84% of webmasters who start cleanup process succeed

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NOTIFICATIONS

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HTTPS

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Backups

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Update and Patch

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Validate new plugins

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Good Passwords & Two-Step Verification

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% of adoption (cumulative) Time -> take-off Innovation I Rogers, E. M. (2005). Diffusion of innovations. New York: Free Press.

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% of adoption (Incremental) Time -> Innovation I Rogers, E. M. (1983). Diffusion of innovations. New York: Free Press.

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Time -> Rogers, E. M. (2005). Diffusion of innovations. New York: Free Press. INNOVATORS 13.5% EARLY ADOPTERS 2.5% EARLY MAJORITY 34% LATE MAJORITY 34% LAGGARDS 16%

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From sysadmins to small site owners Reassessing the audience

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From SQL injection and zero- days to recovery guides and tutorials Reassessing the language

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From information broadcast to direct engagement for behavioral change Reassessing reach

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Generalization 9-2: Change agent success is positively related to a client orientation, rather than to a change agency orientation. Rogers, Everett, Diffusion of Innovations 1983 p 320 Change 1: Strengthen our feedback loop

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Generalization 9-3: Change agent success is positively related to the degree to which the diffusion program is compatible with clients' needs. Rogers, Everett, Diffusion of Innovations 1983 p 320-321 Change 2: Revisit the value you are offering

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Generalization 6-3: The complexity of an innovation, as perceived by members of a social system, is negatively related to its rate of adoption. Rogers, Everett, Diffusion of Innovations 1983 p 320 Change 3: Focus on the barriers. Then remove them

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Generalization 9-11: Change agent success is positively related to the extent that he or she works through opinion leaders. Rogers, Everett, Diffusion of Innovations 1983 p 331 Change 4: Recruit allies

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Your role

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Photo Credits Photo by Oscar Sutton on Unsplash Photo by Wynand van Poortvliet on Unsplash Photo by Juan Felipe Rincón, used with permission Photo by Daryn Bartlett on Unsplash CC BY 2.0 courtesy of WOCinTech Chat Public Domain Courtesy USDA Photo by Bogdan Dada on Unsplash Photo by Tim Evans on Unsplash Photo by andrew welch on Unsplash Photo by Karl Fredrickson on Unsplash Photo by Karl Fredrickson on Unsplash Photo by Nathan Dumlao on Unsplash

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Epilogue