F i n d C u s t o m e r s I n Yo u r
S e g m e n t
Slide 5
Slide 5 text
H o w To F i n d C u s t o m e r s ?
Slide 6
Slide 6 text
• F i r s t D e g r e e Co n t a c t s
H o w To F i n d C u s t o m e r s ?
Slide 7
Slide 7 text
• F i r s t D e g r e e Co n t a c t s
• S o c i a l N e t w o r k s
H o w To F i n d C u s t o m e r s ?
Slide 8
Slide 8 text
• F i r s t D e g r e e Co n t a c t s
• S o c i a l N e t w o r k s
• R e f e r r a l s
H o w To F i n d C u s t o m e r s ?
Slide 9
Slide 9 text
O u r C u s t o m e r S e g m e n t
Slide 10
Slide 10 text
“ Yo u n g E co - M i n d e d U r b a n
H i p s t e r s "
O u r C u s t o m e r S e g m e n t
Slide 11
Slide 11 text
G o a l s O f T h e I n t e r v i e w s
Slide 12
Slide 12 text
• I s I t A R e a l P r o b l e m ?
G o a l s O f T h e I n t e r v i e w s
Slide 13
Slide 13 text
• I s I t A R e a l P r o b l e m ?
• L e a r n A b o u t T h e Co m p e t i t i o n
G o a l s O f T h e I n t e r v i e w s
Slide 14
Slide 14 text
T h e S c i e n t i f i c M e t h o d
Slide 15
Slide 15 text
Co m e I n W i t h M u l t i p l e
H y p o t h e s e s
Slide 16
Slide 16 text
Co m e I n W i t h M u l t i p l e
H y p o t h e s e s
“ U r b a n H i p s t e r s A r e U p s e t A b o u t
Fo o d Wa s t e "
Slide 17
Slide 17 text
Co m e I n W i t h M u l t i p l e
H y p o t h e s e s
“ Yo u n g P e o p l e E n j o y E a t i n g S o u p "
“ U r b a n H i p s t e r s A r e U p s e t A b o u t
Fo o d Wa s t e "
Slide 18
Slide 18 text
Ty p e s O f Q u e s t i o n s
Slide 19
Slide 19 text
Co m p e t i t i o n
Slide 20
Slide 20 text
Co m p e t i t i o n
“ W h e r e D o Yo u C u r r e n t l y G e t
Yo u r S o u p ? B r a n d s ? C a f e s ? ”
Slide 21
Slide 21 text
Co m p e t i t i o n
“ W h y D o Yo u C h o o s e T h o s e ? ”
“ W h e r e D o Yo u C u r r e n t l y G e t
Yo u r S o u p ? B r a n d s ? C a f e s ? ”
Slide 22
Slide 22 text
A s k L e a d i n g Q u e s t i o n s
Slide 23
Slide 23 text
S o l v i n g A n A c t u a l P ro b l e m
Slide 24
Slide 24 text
S o l v i n g A n A c t u a l P ro b l e m
“ H o w D o Yo u F e e l A b o u t Fo o d
Wa s t e ? ”
Slide 25
Slide 25 text
M V P
Slide 26
Slide 26 text
H y p o t h e s i s
Slide 27
Slide 27 text
H y p o t h e s i s
M e a s u r a b l e
Slide 28
Slide 28 text
H y p o t h e s i s
M e a s u r a b l e
“ W e W i l l S e l l 3 0 0 S o u p s At T h e
Fo o d Wa s t e E v e n t ”
Slide 29
Slide 29 text
B u i l d = > M e a s u r e = > L e a r n
Slide 30
Slide 30 text
B u i l d = > M e a s u r e = > L e a r n
I D E A S
Slide 31
Slide 31 text
B u i l d = > M e a s u r e = > L e a r n
B U I L D
I D E A S
Slide 32
Slide 32 text
B u i l d = > M e a s u r e = > L e a r n
B U I L D
I D E A S
P R O D U C T
Slide 33
Slide 33 text
B u i l d = > M e a s u r e = > L e a r n
B U I L D
M E A S U R E
I D E A S
P R O D U C T
Slide 34
Slide 34 text
B u i l d = > M e a s u r e = > L e a r n
B U I L D
M E A S U R E
I D E A S
P R O D U C T
D ATA
Slide 35
Slide 35 text
B u i l d = > M e a s u r e = > L e a r n
B U I L D
M E A S U R E
L E A R N
I D E A S
P R O D U C T
D ATA
Slide 36
Slide 36 text
B u i l d = > M e a s u r e = > L e a r n
B U I L D
M E A S U R E
L E A R N
I D E A S
P R O D U C T
D ATA
Slide 37
Slide 37 text
P V M
Slide 38
Slide 38 text
P r o d u c t
Slide 39
Slide 39 text
S o m e t h i n g Yo u C a n S e l l To Yo u r
E a r l y A d o p t e r s
P r o d u c t
Slide 40
Slide 40 text
S o m e t h i n g Yo u C a n S e l l To Yo u r
E a r l y A d o p t e r s
P r o d u c t
Slide 41
Slide 41 text
S o m e t h i n g Yo u C a n S e l l To Yo u r
E a r l y Ad o p t e r s
P r o d u c t
Slide 42
Slide 42 text
P V M
Slide 43
Slide 43 text
V i a b l e
Slide 44
Slide 44 text
V i a b l e
S o l v e s Yo u r E a r l y A d o p t e r s ’
P r o b l e m
Slide 45
Slide 45 text
V i a b l e
S o l v e s Yo u r E a r l y A d o p t e r s ’
P r o b l e m
Slide 46
Slide 46 text
P V M
Slide 47
Slide 47 text
M i n i m u m
Slide 48
Slide 48 text
M i n i m u m
J u s t E n o u g h F e a t u r e s To T e s t
Yo u r H y p o t h e s i s
Slide 49
Slide 49 text
M i n i m u m
J u s t E n o u g h F e a t u r e s To T e s t
Yo u r H y p o t h e s i s
A l l o w s To R e l e a s e A s Q u i c k l y A s
P o s s i b l e
Slide 50
Slide 50 text
G o a l s O f T h e M V P
Slide 51
Slide 51 text
G o a l s O f T h e M V P
L e a r n A s M u c h A s P o s s i b l e
A b o u t Yo u r C u s t o m e r s A n d
M a r k e t
Slide 52
Slide 52 text
G o a l s O f T h e M V P
L e a r n A s M u c h A s P o s s i b l e
A b o u t Yo u r C u s t o m e r s A n d
M a r k e t
D o Yo u H a v e A P ro d u c t
T h a t P e o p l e C a r e A b o u t ?
Slide 53
Slide 53 text
– S T E V E B L A N K
“Get out of the building”
T h a n k Yo u
S l i d e s At b i t . l y/f w c- m v p