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T h e M V P P R O D U C T / M A R K E T F I T

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A m I S o l v i n g A R e a l P r o b l e m ?

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C u s t o m e r I n t e r v i e w s

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F i n d C u s t o m e r s I n Yo u r S e g m e n t

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H o w To F i n d C u s t o m e r s ?

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• F i r s t D e g r e e Co n t a c t s H o w To F i n d C u s t o m e r s ?

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• F i r s t D e g r e e Co n t a c t s • S o c i a l N e t w o r k s H o w To F i n d C u s t o m e r s ?

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• F i r s t D e g r e e Co n t a c t s • S o c i a l N e t w o r k s • R e f e r r a l s H o w To F i n d C u s t o m e r s ?

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O u r C u s t o m e r S e g m e n t

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“ Yo u n g E co - M i n d e d U r b a n H i p s t e r s " O u r C u s t o m e r S e g m e n t

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G o a l s O f T h e I n t e r v i e w s

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• I s I t A R e a l P r o b l e m ? G o a l s O f T h e I n t e r v i e w s

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• I s I t A R e a l P r o b l e m ? • L e a r n A b o u t T h e Co m p e t i t i o n G o a l s O f T h e I n t e r v i e w s

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T h e S c i e n t i f i c M e t h o d

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Co m e I n W i t h M u l t i p l e H y p o t h e s e s

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Co m e I n W i t h M u l t i p l e H y p o t h e s e s “ U r b a n H i p s t e r s A r e U p s e t A b o u t Fo o d Wa s t e "

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Co m e I n W i t h M u l t i p l e H y p o t h e s e s “ Yo u n g P e o p l e E n j o y E a t i n g S o u p " “ U r b a n H i p s t e r s A r e U p s e t A b o u t Fo o d Wa s t e "

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Ty p e s O f Q u e s t i o n s

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Co m p e t i t i o n

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Co m p e t i t i o n “ W h e r e D o Yo u C u r r e n t l y G e t Yo u r S o u p ? B r a n d s ? C a f e s ? ”

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Co m p e t i t i o n “ W h y D o Yo u C h o o s e T h o s e ? ” “ W h e r e D o Yo u C u r r e n t l y G e t Yo u r S o u p ? B r a n d s ? C a f e s ? ”

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A s k L e a d i n g Q u e s t i o n s

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S o l v i n g A n A c t u a l P ro b l e m

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S o l v i n g A n A c t u a l P ro b l e m “ H o w D o Yo u F e e l A b o u t Fo o d Wa s t e ? ”

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M V P

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H y p o t h e s i s

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H y p o t h e s i s M e a s u r a b l e

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H y p o t h e s i s M e a s u r a b l e “ W e W i l l S e l l 3 0 0 S o u p s At T h e Fo o d Wa s t e E v e n t ”

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B u i l d = > M e a s u r e = > L e a r n

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B u i l d = > M e a s u r e = > L e a r n I D E A S

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B u i l d = > M e a s u r e = > L e a r n B U I L D I D E A S

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B u i l d = > M e a s u r e = > L e a r n B U I L D I D E A S P R O D U C T

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B u i l d = > M e a s u r e = > L e a r n B U I L D M E A S U R E I D E A S P R O D U C T

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B u i l d = > M e a s u r e = > L e a r n B U I L D M E A S U R E I D E A S P R O D U C T D ATA

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B u i l d = > M e a s u r e = > L e a r n B U I L D M E A S U R E L E A R N I D E A S P R O D U C T D ATA

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B u i l d = > M e a s u r e = > L e a r n B U I L D M E A S U R E L E A R N I D E A S P R O D U C T D ATA

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P V M

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P r o d u c t

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S o m e t h i n g Yo u C a n S e l l To Yo u r E a r l y A d o p t e r s P r o d u c t

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S o m e t h i n g Yo u C a n S e l l To Yo u r E a r l y A d o p t e r s P r o d u c t

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S o m e t h i n g Yo u C a n S e l l To Yo u r E a r l y Ad o p t e r s P r o d u c t

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P V M

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V i a b l e

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V i a b l e S o l v e s Yo u r E a r l y A d o p t e r s ’ P r o b l e m

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V i a b l e S o l v e s Yo u r E a r l y A d o p t e r s ’ P r o b l e m

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P V M

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M i n i m u m

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M i n i m u m J u s t E n o u g h F e a t u r e s To T e s t Yo u r H y p o t h e s i s

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M i n i m u m J u s t E n o u g h F e a t u r e s To T e s t Yo u r H y p o t h e s i s A l l o w s To R e l e a s e A s Q u i c k l y A s P o s s i b l e

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G o a l s O f T h e M V P

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G o a l s O f T h e M V P L e a r n A s M u c h A s P o s s i b l e A b o u t Yo u r C u s t o m e r s A n d M a r k e t

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G o a l s O f T h e M V P L e a r n A s M u c h A s P o s s i b l e A b o u t Yo u r C u s t o m e r s A n d M a r k e t D o Yo u H a v e A P ro d u c t T h a t P e o p l e C a r e A b o u t ?

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– S T E V E B L A N K “Get out of the building” T h a n k Yo u S l i d e s At b i t . l y/f w c- m v p