AMA West Michigan - Customers & The New Economics of Search

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Customers Are The New Influencers Nano-influencers and the new economics of search Jason Dodge – Founder BlackTruck Media + Marketing Slides:

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Big Takeaways 01 Search Has Power with Customers 02 Leveraging User-Generated Content 03 The Nano-influencer Advantage 04 Create Content that Engages

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Trendsetting Unpacking The Power Of Search

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3.1 Trillion Google Search Searches Per Year in 2023

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1.5 Billion Google Search Active Monthly Users

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Global Web Traffic Is Search Traffic 30 Percent

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15% of Searches New Every Day

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65 Percent Google Search Mobile Searches

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We live in an omni-channel world. What is? Nearby? How To? Online/Offline

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86 Percent Google Search Find Local Businesses

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Search Accounts for 40% of Purchase Influence “ “

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Trendsetting Search Visibility Be In Your Customer’s Journey

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Understand Intent Shopping & E-commerce Summit, Jegs, Amazon, eBay Aggregators & UGC Forums, Videos, Social, Review Sites

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Trendsetting User-Generated Content (UGC)

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Authentic Content

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Cost-Effective Content

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Promotional Content

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Rise of the nano-influencer Instagram Pinterest TikTok YouTube Does it Impact Search?

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Rise of the nano-influencer Does it Impact Revenue?

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Rise of the nano-influencer Does it Impact Revenue?

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Leveraging User-Generated Content Action: Leverage UGC

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Social Websites YouTube Start Local Grow Global

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Be the expert they seek Virtual Tech In-Depth Guides How To Local Expert

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Leverage the community Inside Scoop Reviews Vlogs Local Expert

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Trendsetting YouTube? You Should!

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2 Billion Google Search Active Monthly Users

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How / Why? Research Starts Online

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I want to build that… I want to race Drag Week… I want to learn to… Inspiration

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Best TIG welder… Cheap TIG welder… TIG welder for beginner… Planning / Buying

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Gather Ideas Before Pitching Action: Ideation

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Social Websites YouTube Product Showcase Installations

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Social Websites YouTube Comparisons

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Social Websites YouTube FAQs Technical

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Don’t Forget The Basics… Engage Educate Entertain Empower

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01 Visibility in Search – Think Beyond Your Site 02 Leveraging User-Generated Content 03 Embrace The Nano-Influencer 04 Content That Engages - Converts Take Action

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Let’s Connect Jason Dodge – Founder & CEO jason@blacktruckmedia.com blacktruckmedia.com @dodgejd Thank You! 30+ years of digital marketing experience and recognized internationally for excellence in SEO, Digital Advertising, and Content Marketing.